Consumer Power - Publications - Faculty & Research

06 Oct 2015
First Look

October 6, 2015

technology and improved digital communication have been explored in a variety of contexts, the impact on economic activity—from consumer and entrepreneurial behavior to the ways in which governments determine policy—is less well... View Details

Keywords: Sean Silverthorne

06 Apr 2007
What Do You Think?

Will Market Forces Stop Global Warming?

Summing Up Debate on this month's questions occurred on at least three levels. Is global warming occurring? Do humans (primarily through CO2 emissions) have much to do with it? Should we rely on market forces to provide appropriate responses, or will this require... View Details

Keywords: by Jim Heskett; Energy; Utilities

Web

Impact Stories - Business & Environment

MBA 2009 | Funding Solar’s Future "Altogether, Double Time has financed 36 solar energy projects, which collectively produce roughly 10% of North Carolina’s solar power and power around 30,000 homes in the... View Details

12 Mar 2014
Research & Ideas

Entrepreneurship and Multinationals Drive Globalization

drivers of an international consumer culture. Beauty companies formed an important component of a wider business ecosystem, which included movie studios, pageant organizers, and fashion magazines. Yet the process of homogenization, View Details

Keywords: by Sean Silverthorne; Consumer Products; Consumer Products; Consumer Products; Consumer Products

Web

Buy Now, Pay Later: Research Links - Secondary Resources

Glen. Financing the American Dream: A Cultural History of Consumer Credit (Princeton, N.J: Princeton University Press, 1999). Chutkow, Paul. Visa: The Power of an Idea , 1st ed. (Chicago, IL: Harcourt,... View Details

01 Sep 2009
News

Professor, Historian, and Storyteller

encompasses the birth of the consumer society, the shift away from an industrial economy, and the decline of the social contract between companies and workers. So the Times articles were chosen — from a huge array of possibilities — to... View Details

Keywords: News, Library, Internet, and Other Services; Information

Web

Buy Now, Pay Later: The Usurer's Grip (1912)

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the Market Economy: The Rise of Credit Reporting Credit in a... View Details

01 Dec 2012
News

Faculty Books

professionals must make a critical shift in their mindset: from hours worked to results produced. (See page 18 for a Q&A with Pozen.) Strength in Numbers: The Political Power of Weak Interests by Gunnar Trumbull (Harvard University Press)... View Details

21 Mar 2024
News

OC Alumni Get Clarity on AI; Inequality and Climate Change Explored in DC

consumer needs. “It would be awfully nice to be able to use data and predictive power to get computers to say ‘we recognize this pattern, we’ve seen this before, we should do x instead of y.’ It would get us... View Details

Keywords: Margie Kelley

07 Aug 2012
Research & Ideas

Off and Running: Professors Comment on Olympics

of the American Marketing Association's 2010 Sports Marketing Lifetime Achievement Award. The power of "The Rings"—the brand power of the Olympics—derives from the global recognition of the five... View Details

Keywords: Re: Multiple Faculty; Sports

01 Oct 2000
News

Books

Design Rules: The Power of Modularity (Volume 1) by Carliss Y. Baldwin and Kim B. Clark (The MIT Press) Today's fast-paced global economy often seems to operate as an independent force, but its products, firms, and markets are all derived... View Details

26 Apr 2011
Op-Ed

HBS Faculty Comment on Environmental Issues for Earth Day

Earth Day focuses the world's attention on the both the dangers and opportunities facing the planet. But sustainability and the intersection between business and the environment are issues that need to be addressed all the time, as cities grow, resources diminish, and... View Details

Keywords: by Staff; Energy; Utilities

01 Dec 1996
News

On Eve of Transition, Alumni Conference Set for Hong Kong

Myths, Realities, Opportunities," the conference will be held in Hong Kong April 5 through 8 on the eve of the official transfer of power in June. "We timed the conference to coincide with the transition," says David B. Yoffie, Max and... View Details

Keywords: Elaine Gottlieb

01 Feb 2000
News

The Future Is Now: 21st-Century Business Pondered at HBS Forum

will soon move from HTML programming language to XML. Ballmer stated that this shift would alter the current Internet balance of power in which consumers are in a reactive position as they relate to company... View Details

30 Jan 2006
HBS Case

The Case of the Mystery Writer’s Brand

from the James Patterson brand. Patterson brings an ad man's sophistication to marketing his work. "I see his success as a sublime integration of operations and marketing," says Deighton, who taught the case to MBAs for the first time last fall in the... View Details

Keywords: by Julia Hanna; Entertainment & Recreation; Information; Publishing

11 Jun 2007
Lessons from the Classroom

Teaching the Next Generation of Energy Executives

You may think that being an energy executive—especially a manager in a leading oil company—might be the easiest job around. Just flip the production switch, and watch gas prices head toward $4 a gallon. But students enrolled in Harvard Business School professor Forest... View Details

Keywords: by Julia Hanna; Energy; Utilities

08 May 2019
Blog Post

In the Business of Flexibility

level of talent within their budget. The firm is simultaneously mobilizing a part of the workforce—those with a need or a desire for flexible arrangements due to childcare responsibilities or other factors—that might otherwise be left on the economy’s sidelines.... View Details

Keywords: Entrepreneurship; Nonprofit / Government

01 Dec 2010
News

Faculty Research Online

Power Posing: Fake It Until You Make It Nervous about an upcoming presentation or job interview? Holding one’s body in expansive, “high-power” poses for as little as two minutes can summon an extra surge of View Details

08 Mar 2016
First Look

March 8, 2016

Consumer Neuroscience: Advances in Understanding Consumer Psychology By: Karmarkar, Uma R., and Carolyn Yoon Abstract—While the study of consumer behavior has been enriched by... View Details