Consumer Health - Publications - Faculty & Research

October 1991 (Revised August 2000)
Case

Becton Dickinson & Company: VACUTAINER Systems Division (Condensed)

By: V. Kasturi Rangan and Frank V. Cespedes

Becton Dickinson, a phenomenally successful company with an 80% market share in the blood collection needles and syringes market faces a change in the customer buying environment (cost containment pressures at hospitals). This forces a reevaluation of the company's... View Details

Keywords: Business Divisions; Customer Satisfaction; Demand and Consumers; Market Participation; Distribution Channels; Success; Corporate Strategy; Value Creation; Health Industry

Citation

Educators

Purchase

01 Dec 2017
News

Year in Review 2017

edited by April White; illustrations by Jonathan Carlson RETAIL: Voice-Activated, One-Hour-Delivery Shopping MANUFACTURING: The Supply Chain Goes High Tech ENERGY: A Future of Lower Energy Prices MEDIA: Courting the Cord-Cutters EDUCATION: Investing in the Next... View Details

Fast Answer

Music & Activism: Market Research Resources

including industry revenue, top selling musicians, album downloads, and consumer spend. Google Trends - How to Explore Results by Region Find web search trends by... View Details

December 2021
Case

Pairwise

By: José B. Alvarez and Annelena Lobb

Pairwise discusses the strategic approach of a company aiming to “snackify” fruits and vegetables by using CRISPR-Cas9 gene editing to create nutritious, bite-sized foods that could compete with packaged snacks. The company is confronting a number of challenges,... View Details

Keywords: Gene Editing; GMO; Food; Nutrition; Competition; Market Entry and Exit; Public Opinion; Competitive Strategy; Consumer Behavior; Food and Beverage Industry

Citation

Educators

Purchase

12 Mar 2014
Research & Ideas

Entrepreneurship and Multinationals Drive Globalization

the making of the global world over the last two centuries. Individual entrepreneurs and managers invented new products and shaped consumer demand. Firms created and diffused technologies and products, alongside the values in which they... View Details

Keywords: by Sean Silverthorne; Consumer Products; Consumer Products; Consumer Products; Consumer Products

25 Apr 2005
Research & Ideas

New Learning at American Home Products

forced that company into bankruptcy. The acquisition further strengthened American Home Products's new animal health unit and its established prescription drug line. In 1987, predating the Robbins transaction and the sale of the... View Details

Keywords: by Alfred D. Chandler Jr.; Health; Health; Health; Health

01 Jun 2020
News

Staying the Course

Jessie Woolley-Wilson (MBA 1990) Jessie Woolley-Wilson (MBA 1990) In early March 2020, DreamBox Learning CEO Jessie Woolley-Wilson (MBA 1990) could point proudly to the growth of the online math company. In the last nine years, since the startup pivoted from View Details

Keywords: April White; online education

01 Jun 2020
News

How Sports Should Use Its Timeout

path ahead for education, health care, management, and the hotel and restaurant industries. Return to June Bulletin THE WAY FORWARD See more from the online-only June Bulletin’s coverage of the path ahead for education, View Details

05 Aug 2015
News

Mobilizing the Public to Fight Corruption

working with the Philippines’ largest micro-lender to fight corruption and help people obtain government services, such as health care and education, they shouldn’t have to pay for. Bantay is also looking to widen its impact by reaching... View Details

08 Feb 2016
Research & Ideas

The Civic Benefits of Google Street View and Yelp

led cities to digitize more of their own information, putting everything from tax records and public health inspection scores online. “They take a dataset that used to be in an obscure database or on paper, and now it’s available for the... View Details

Keywords: by Michael Blanding; Consumer Products

01 Dec 2017
News

The Changing Nature of Research

more data, faster and cheaper, so that we can make better decisions in real time, micro-targeted to a consumer or a patient,” he explains. For her multiyear study, Raffaella Sadun, the Thomas S. Murphy Associate Professor of Business... View Details

Profile

Vivian Scalfi

market research stint and five years with General Electric, where she progressed through the commercial leadership rotational program in health care, oil and gas, and power, Vivian shifted into consumer... View Details

Keywords: CPG

01 Dec 1997
News

WSA Conference Set for January

representing industries such as health care, manufacturing, retail, not-for-profit, venture capital, and financial services. Speakers will share their own experiences in becoming corporate leaders and their views on breaking the glass... View Details

01 Dec 2004
News

Comings and Goings

Banking/Sales and Trading: 8%) (Investment Management: 7%) (Diversified/Other: 3%) (Commercial Banking: 2%) Consulting: 26% Technology/Telecom: 9% Health Care/Biotech: 7% Consumer Products: 6%... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

06 Jan 2014
News

Sprouts Sees Healthy Growth Ahead

Keywords: Whiole Foods; Retail Trade; Agriculture

01 Mar 2013
News

Opening the Door

1981. The School's Nancy R. McPherson Professor of Business Administration, Herzlinger is the author of seven best-selling books, including her landmark volume Market-Driven Health Care (1997), which analyzed the revolutionary impact of... View Details

Keywords: Deborah Blagg; Colleges, Universities, and Professional Schools; Educational Services; Social Assistance; Health, Social Assistance; Management

11 Feb 2019
Research & Ideas

The Business of Saving the Planet

"The fact that the benefits of addressing the problem of climate change almost certainly outweigh the costs ... does not make concerted global action to address the problem easy." —Climate Change in 2018: Implications for Business If there is one positive... View Details

Keywords: by Sean Silverthorne; Energy; Green Technology

Career Coach

Doug Lester

expertise in helping the people he coaches craft a work-life narrative that is relevant and compelling to networks, future colleagues and key decision-makers. He coaches students and alumni with a wide variety of interests, with an emphasis on marketing and management... View Details

Keywords: Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products

Career Coach

Kevin Dolan

large-scale performance improvement and as a manager and engineer. While at McKinsey, Kevin served clients across logistics, travel, retail, consumer, health care, and industrial sectors, and built on his experience with Procter &... View Details

22 Aug 2020
News

Bluemercury’s Marla Beck on How Covid-19 Is Changing the Beauty Business

Marla Beck (MBA 1998) Marla Beck (MBA 1998) Bluemercury cofounder and CEO Marla Beck (MBA 1998) recently spoke to the Wall Street Journal’s Secrets of Wealthy Women podcast about how her company has adapted during the pandemic. One of those changes has been reacting to... View Details

Publications