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    • All HBS Web  (3,061)
      • Faculty Publications  (771)

      Communication StrategyRemove Communication Strategy →

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      • March 1999 (Revised August 2005)
      • Case

      Pandesic: The Challenges of a New Business Venture (A)

      By: Joseph L. Bower and Clark Gilbert
      Pandesic is a joint venture of SAP and Intel designed to develop turnkey information architectures for marketspace companies. The case explores the problems of developing the joint venture from the perspective of its general management. Describes the development of its... View Details
      Keywords: Joint Ventures; Design; Information; Business or Company Management; Growth and Development Strategy; Resource Allocation; Marketing Communications; Performance
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      Bower, Joseph L., and Clark Gilbert. "Pandesic: The Challenges of a New Business Venture (A)." Harvard Business School Case 399-129, March 1999. (Revised August 2005.)
      • February 1999
      • Case

      Sports Agents: Is There a Firm Advantage?

      By: Stephen A. Greyser and Brian R. Harris
      Focuses on the decision of a young tennis player on what kind of agent to have as his representative. The choice is between someone in a large sports management/marketing firm and an independent agent representing a small number of individual athletes. Outlines the... View Details
      Keywords: Decision Choices and Conditions; Knowledge Management; Marketing Communications; Marketing Strategy; Organizational Structure
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      Greyser, Stephen A., and Brian R. Harris. "Sports Agents: Is There a Firm Advantage?" Harvard Business School Case 599-038, February 1999.
      • February 1999
      • Case

      Lifeline Systems, Inc. (B)

      By: H. Kent Bowen and Marilyn Matis
      In 1997, Lifeline Systems continues to grow its service business to $32 million, 56% of the company's total revenues. More local hospital Lifeline programs turn over their monitoring service to Lifeline Central, expanding the company's subscriber base by 30%. The... View Details
      Keywords: Health Care and Treatment; Information Technology; Expansion; Cost Management; Growth and Development Strategy; Partners and Partnerships; Change; Customer Relationship Management; Service Operations; Age; Investment; Health Industry; Technology Industry; Cambridge; Boston
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      Bowen, H. Kent, and Marilyn Matis. "Lifeline Systems, Inc. (B)." Harvard Business School Case 699-038, February 1999.
      • February 1999
      • Case

      Volant Skis

      By: Steven C. Wheelwright and Matt Verlinden
      Volant brought innovation to the ski equipment industry in 1989 by developing a stainless steel ski. He claimed the skis could turn more easily, could hold an edge in icy conditions, and were more stable than aluminum or fiberglass skis. The company's "soft-flex"... View Details
      Keywords: Change Management; Technological Innovation; Growth and Development Strategy; Operations; Product Development; Performance Improvement; Quality; Corporate Strategy; Value Creation
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      Wheelwright, Steven C., and Matt Verlinden. "Volant Skis." Harvard Business School Case 699-129, February 1999.
      • 1999
      • Chapter

      Integrated Marketing Communications in Practice

      By: John Deighton
      Keywords: Marketing Communications; Integration
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      Deighton, John. "Integrated Marketing Communications in Practice." Chap. 33 in The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications, edited by John Philip Jones, 339–355. Thousand Oaks, CA: Sage Publications, 1999.
      • 1999
      • Chapter

      The Concept of Integrated Marketing Communications

      By: J. A. Deighton
      Keywords: Marketing Communications; Integration
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      Deighton, J. A. "The Concept of Integrated Marketing Communications." In The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications, edited by John Philip Jones. Thousand Oaks, CA: Sage Publications, 1999.
      • Article

      Truncation Strategies in Matching Markets--In Search of Advice for Participants

      By: A. E. Roth and U. G. Rothblum
      Keywords: Strategy; Markets; Communication
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      Roth, A. E., and U. G. Rothblum. "Truncation Strategies in Matching Markets--In Search of Advice for Participants." Econometrica 67, no. 1 (January 1999): 21–43.
      • 1999
      • Working Paper

      Using Dyadic Strategies to Outperform Equilibrium Models of Communication in Bargaining Games

      By: Kathleen L. McGinn, Leigh Thompson, Robert Gibbons and Max Bazerman
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      McGinn, Kathleen L., Leigh Thompson, Robert Gibbons, and Max Bazerman. "Using Dyadic Strategies to Outperform Equilibrium Models of Communication in Bargaining Games." Harvard Business School Working Paper, No. 99-080, January 1999.
      • December 1998 (Revised February 1999)
      • Case

      City of Charlotte (A)

      By: Robert S. Kaplan
      The city manager's office in Charlotte, North Carolina, is attempting to align and focus the city's programs and operating departments. City managers, working collaboratively with the elected mayor and city council, have identified five strategic themes to make... View Details
      Keywords: Balanced Scorecard; Government Administration; City; Growth and Development Strategy; Adoption; Public Sector; Management Teams; Programs; Performance Evaluation; Motivation and Incentives; Public Administration Industry; North Carolina
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      Kaplan, Robert S. "City of Charlotte (A)." Harvard Business School Case 199-036, December 1998. (Revised February 1999.)
      • December 1998
      • Case

      NHL 1998: "The Coolest Game in Nagano"

      By: Stephen A. Greyser and Kirk A. Goldman
      Explores the National Hockey League's participation in the 1998 Winter Olympics, for which a "winter break" was taken from the regular schedule. The benefits and risks associated with the NHL's Olympic participation are one specific focus. In addition, the case address... View Details
      Keywords: Risk Management; Brands and Branding; Marketing Communications; Opportunities; Competitive Strategy; Expansion
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      Greyser, Stephen A., and Kirk A. Goldman. NHL 1998: "The Coolest Game in Nagano". Harvard Business School Case 599-024, December 1998.
      • November 1998 (Revised August 1999)
      • Case

      Mickey Maurer: IBJ Corp. and MyStar Communications

      By: Paul W. Marshall and Jeremy Dann
      Mickey Maurer is a successful entrepreneur who retired in the late 1980s and then reentered the business world with the purchase of two media companies. In the radio industry he faces competition from large national players. In his publishing enterprise, Maurer... View Details
      Keywords: Motivation and Incentives; Competition; Business Growth and Maturation; Entrepreneurship; Management Teams; Media and Broadcasting Industry
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      Marshall, Paul W., and Jeremy Dann. "Mickey Maurer: IBJ Corp. and MyStar Communications." Harvard Business School Case 899-106, November 1998. (Revised August 1999.)
      • October 1998
      • Case

      Conduit Communications

      By: William A. Sahlman and Jon Biotti
      Keywords: Business Model; Growth and Development Strategy; United Kingdom
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      Sahlman, William A., and Jon Biotti. "Conduit Communications." Harvard Business School Case 899-104, October 1998.
      • October 1998 (Revised November 1999)
      • Case

      Farallon Capital Management: Risk Arbitrage (A)

      By: Andre F. Perold and Robert Howard
      Farallon Capital Management, an investment firm that specializes in risk arbitrage, has taken significant long and short positions in MCI Communications and British Telecommunications, respectively, in the belief that the proposed merger of these firms will be... View Details
      Keywords: Mergers and Acquisitions; Capital; Capital Markets; Investment; Management; Risk Management; Strategy; Financial Services Industry
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      Perold, Andre F., and Robert Howard. "Farallon Capital Management: Risk Arbitrage (A)." Harvard Business School Case 299-020, October 1998. (Revised November 1999.)
      • October 1998
      • Case

      Farallon Capital Management: Risk Arbitrage (B)

      By: Andre F. Perold and Robert Howard
      Farallon Capital Management, an investment firm that specializes in risk arbitrage, has taken significant long and short positions in MCI Communications and British Telecommunications, respectively, in the belief that the proposed merger of these firms will be... View Details
      Keywords: Mergers and Acquisitions; Capital Markets; Investment; Risk Management; Strategy; Financial Services Industry
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      Perold, Andre F., and Robert Howard. "Farallon Capital Management: Risk Arbitrage (B)." Harvard Business School Case 299-021, October 1998.
      • September 1998 (Revised May 1999)
      • Case

      Arnold Communications

      By: Teresa M. Amabile and Jeremiah Weinstock
      The new owner and CEO of Arnold Advertising, a relatively small regional agency, aims to build it into Arnold Communications--a much larger, stronger firm competing successfully for national accounts. As part of this growth strategy, the agency develops a process for... View Details
      Keywords: Management Practices and Processes; Creativity; Entrepreneurship; Advertising; Business Processes; Brands and Branding; Growth and Development Strategy; Advertising Industry
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      Amabile, Teresa M., and Jeremiah Weinstock. "Arnold Communications." Harvard Business School Case 899-083, September 1998. (Revised May 1999.)
      • September 1998 (Revised September 2001)
      • Case

      IBM's Reinventing Education (A)

      By: Rosabeth M. Kanter
      Describes IBM's national innovation strategy to transform K-12 public education through new solutions developed by IBM engineers and consultants using information technology. Examples are: data warehousing in Broward County, FL schools, tracking software for the... View Details
      Keywords: Social Enterprise; Innovation Strategy; Information Technology; Education; Business and Community Relations; Information Technology Industry; Education Industry; San Jose; Philadelphia; Ohio; Florida
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      Kanter, Rosabeth M. "IBM's Reinventing Education (A)." Harvard Business School Case 399-008, September 1998. (Revised September 2001.)
      • August 1998
      • Supplement

      Cleveland Tomorrow, Video

      By: James E. Austin and Rosabeth M. Kanter
      As part of Cleveland's turnaround, Cleveland Tomorrow creates new investment funds to stimulate new business development. This development is designed to earn a profit and bring new benefits to the community. Part of the HBS Social Enterprise Video Series on Business... View Details
      Keywords: Investment Funds; Leadership; Growth and Development Strategy; Business and Community Relations; Social Enterprise
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      Austin, James E., and Rosabeth M. Kanter. "Cleveland Tomorrow, Video." Harvard Business School Video Supplement 399-507, August 1998.
      • June 1998 (Revised December 2006)
      • Case

      Clear Communications Ltd. vs. Telecom Corporation of New Zealand Ltd. (A)

      By: Willis M. Emmons III and Martin Calles
      Features the challenges facing an entrant in the New Zealand telecommunications market during the period 1989-1994. Clear Communications Ltd. (CCL), a joint venture owned by Bell Canada, MCI, New Zealand Television Corp., and Todd Companies, begins offering long... View Details
      Keywords: Market Entry and Exit; Competition; Emerging Markets; Privatization; Monopoly; Mobile and Wireless Technology; Corporate Strategy; Business or Company Management; Expansion; Law; Telecommunications Industry; New Zealand
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      Emmons, Willis M., III, and Martin Calles. "Clear Communications Ltd. vs. Telecom Corporation of New Zealand Ltd. (A)." Harvard Business School Case 798-085, June 1998. (Revised December 2006.)
      • June 1998 (Revised August 2001)
      • Case

      Wells Fargo Online Financial Services (A)

      By: Robert S. Kaplan and Nicole Tempest
      Wells Fargo, the industry leader in electronic banking, has implemented a Balanced Scorecard in its online financial services group (OFS) to track and measure performance. The OFS group develops and supports services that allow existing and future banking customers to... View Details
      Keywords: Balanced Scorecard; Internet and the Web; Corporate Entrepreneurship; Corporate Strategy; Performance Evaluation; Finance; Change; Situation or Environment; Measurement and Metrics; Banking Industry; Financial Services Industry
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      Kaplan, Robert S., and Nicole Tempest. "Wells Fargo Online Financial Services (A)." Harvard Business School Case 198-146, June 1998. (Revised August 2001.)
      • May 1998 (Revised May 1999)
      • Case

      Biopure Corp.

      By: John T. Gourville
      It is early 1998 and Biopure Corp., a small biopharmaceutical firm with no sales revenues in its ten-year history, has just received government approval to release Oxyglobin, a revolutionary new "blood substitute" designed to replace the need for donated animal blood... View Details
      Keywords: Segmentation; Marketing Strategy; Engineering; Budgets and Budgeting; Sales; Transformation; Markets; Debates; Product Launch; Pharmaceutical Industry
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      Gourville, John T. "Biopure Corp." Harvard Business School Case 598-150, May 1998. (Revised May 1999.)
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