Case Studies - Publications - Faculty & Research

02 Dec 2010
News

B-School Bulletin

July 2024 (Revised May 2025)
Teaching Note

Leading Culture Change at Microsoft Western Europe

By: Amy C. Edmondson and Catherine Huang

This teaching plan is designed to be used in conjunction with the case study “Leading Culture Change at Microsoft Western Europe,” HBS No. 624-096, to help faculty deepen student understanding of psychological safety and organizational culture transformation through... View Details

Keywords: Culture Change; General Management; Psychological Safety; Leadership; Transformation; Organizational Culture; Problems and Challenges; Groups and Teams; Business or Company Management; Technology Industry; Europe

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04 Apr 2011
HBS Case

Reinventing the National Geographic Society

Teaching a case study on the National Geographic Society for the first time, HBS professor David A. Garvin walks out to the middle of the horseshoe-shaped classroom and asks his students, "How many of... View Details

Keywords: by Sean Silverthorne; Publishing

09 Aug 2016
First Look

August 9, 2016

decisions about, the person who expressed emotion. In Studies 1a–c, participants viewed individuals who reframed distress as passion as more competent than those who attributed distress to emotionality or made no attribution. In View Details

Keywords: Sean Silverthorne

28 Apr 2015
First Look

First Look: April 28

annual public outcomes report. They also introduce bundled payment contracts with three insurers for orthopedic surgeries and join a multi-hospital study for applying time-driven activity-based costing to identify process improvement and... View Details

Keywords: Sean Silverthorne

March 1998 (Revised November 1999)
Case

USA TODAY Online

By: John A. Deighton and Anthony St. George

How should USA TODAY use its brand franchise to build a publishing business on the World Wide Web? Advertising Age described the first steps as "a case study in how not to do it," but by the end of 1997 USA TODAY Online is the most visited news site on the Web. Now the... View Details

Keywords: Digital Marketing; Design; Profit; Revenue; Brands and Branding; Marketing Strategy; Internet and the Web; Information Industry

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04 Jan 2018
Working Paper Summaries

Creating the Market for Organic Wine: Sulfites, Certification, and Green Values

Keywords: by Geoffrey Jones and Emily Grandjean; Food & Beverage

November 1994 (Revised August 1997)
Case

TV Guide (A)

By: Jeffrey F. Rayport

TV Guide is the largest magazine in the United States and is attaining record profitability. This case details the economics of TV Guide's success by studying its advertiser and reader relationships. Presents a detailed look at how a large magazine manages all aspects... View Details

Keywords: Journals and Magazines; Customers; Marketing Strategy; Advertising; Publishing Industry; United States

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01 Aug 2012
News

Ten Reasons Winners Keep Winning, Aside from Skill

07 Aug 2017
News

China's Spicy Hotpot Billionaire Is Ready to Take on the World

April 2013
Teaching Plan

Barclays and the LIBOR Scandal

By: Clayton S. Rose and Aldo Sesia

In the summer of 2012, Barclays plc, one of the largest banks in the world, agreed to settle with authorities and acknowledged that the firm had manipulated LIBOR (London Inter-Bank Offered Rate)—a benchmark reference rate that was fundamental to the operation of... View Details

Keywords: Financial Systems; Financial Services; Corruption; Regulation; General Management; Management; Leadership; Economic Systems; Crime and Corruption; Ethics; Culture; Banking Industry; Financial Services Industry; United Kingdom

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20 Oct 2015
First Look

October 20, 2015

Collaborative Marketing by a Global Financial Institution and a Major Art Museum By: Lund, Ragnar, and Stephen A. Greyser Abstract—Purpose: This paper examines cultural sponsorship from a partnership and relationship marketing perspective. It View Details

Keywords: Sean Silverthorne

20 Jul 2013
News

Executive Education program helps build nonprofit management skills

28 Jan 2022
News

The Coinbase Model: Profit from the Crypto Assets It Lists

20 Oct 2016
Blog Post

An Interview with Associate Director, Phillip Andrews

What did you do before you came to CPD? Before I joined the Career & Professional Development (CPD) team, I spent two years as a case researcher working with faculty to develop and write business case... View Details

Keywords: All Industries

31 Jan 2017
First Look

First Look at New Research: January 31, 2017

2017 Cambridge, MA: Belknap Press of Harvard University Press Democracy: A Case Study By: Moss, David Abstract—Democracy: A Case Study invites... View Details

Keywords: Carmen Nobel

25 Aug 2014
HBS Case

Starbucks Reinvented

Harvard Business School Professor and historian Nancy Koehn has studied Starbucks and its leader, Howard Schultz, for close to 20 years. For her, the company represents much more than a phenomenal success story. In a recently published... View Details

Keywords: by Julia Hanna; Food & Beverage

March 2021
Teaching Note

Performance Improvement Consulting and Hi-R-Me: Making Sales Calls

By: Frank V. Cespedes

Teaching Note for HBS Case No. 819-043. This case study focuses on concepts, tools, and behaviors relevant to making sales calls along a typical progression with a prospect: from an initial phone call thru more in-depth discovery to a go/no-go meeting. The teaching... View Details

Keywords: Sales Calls; Sales; Competency and Skills

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