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Show Results For
- All HBS Web
(1,359)
- People (1)
- News (520)
- Research (684)
- Events (3)
- Multimedia (27)
- Faculty Publications (407)
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
with an ad campaign called "The Orange Underground," featuring a series of 30-second TV spots in which the Cheetos mascot, Chester Cheetah, encourages consumers to commit subversive acts with Cheetos. (In one commercial, an... View Details
- 01 Dec 2015
- News
Accelerating Research in China
Campaign supports HBS activities and outreach in the country and recognizes “what the Dean has said to all of us—that we, the alumni, are the School,” says Plummer. “Our group takes that message seriously, and we’re working from abroad to... View Details
- 01 Mar 2012
- News
Model Teamwork
Kungel, Paglia, and Bartels Investing in HBS Great Expectations Donor Spotlight Balanced Scorecard and Beer Game Go High-Tech FIELD 2: Global Intelligence FAQ Mike Johnston and Bill Spears Leading a 50th Reunion Campaign takes a special... View Details
- 01 Sep 2011
- News
The Results are in!
Thanks to the generosity of over 12,000 alumni and friends—and the help of more than 1,000 fundraising volunteers—fiscal year 2011 was a great success. Here are a few highlights from the year, which ended officially on June 30, 2011. Dean’s Fund: $16.7 million (a 28... View Details
- 01 Sep 2016
- News
Going Forward
Through The Harvard Business School Campaign, we are positioning the School to deepen its impact on business and business education. From its inception, the Campaign has had high aspirations. We aimed to increase engagement and... View Details
- 28 Apr 2014
- News
Why Harvard B-School Needs Another $1 Billion
- 01 Sep 2013
- News
High-Level Impact
Beginning this fiscal year, alumni and friends who make an annual commitment at levels of $5,000+, $10,000+, $25,000+, and $100,000+ to the HBS Fund for Leadership and Innovation (formerly known as the Dean's Fund) will be recognized as HBS Fund Investors. Members of... View Details
- 01 Jun 2016
- News
Research Brief: The High Cost of Election Expectations
impact of a robust get out the vote effort. The trio visited the country multiple times to develop and roll out a text message campaign to encourage voting, which ultimately reached 2 million—about 40 percent—of Kenya’s registered voters.... View Details
Keywords: Erin Peterson
- February 1974
- Case
Listerine Lozenges
Greyser, Stephen A. "Listerine Lozenges." Harvard Business School Case 574-062, February 1974.
- February 1973 (Revised June 1973)
- Case
Listerine Antiseptic (A)
Greyser, Stephen A. "Listerine Antiseptic (A)." Harvard Business School Case 573-060, February 1973. (Revised June 1973.)
- 01 Sep 2016
- News
Making Progress on Strategic Priorities
The Harvard Business School Campaign has played a critical role in advancing the School’s mission through the “Five I” strategic priorities. Selected highlights of new activities made possible by generous support from alumni and friends... View Details
- 01 Sep 2008
- News
Negative Ad Power
ominously at three in the morning. In commercial marketing, Apple’s “Hi, I’m a Mac; Hi, I’m a PC” spots are about as tough as comparison advertising gets. Yet the digs at Microsoft are offset by sympathy for the nerdy but likable PC character; Mac and PC talk to each... View Details
- 24 Apr 2014
- News
Understanding the language of business
When the late James F. Rothenberg (AB 1968, MBA 1970) arrived at HBS, the recently graduated Harvard College English major had to learn the intricacies of accounting as well as the language of business. These skills served him well during his 44-year career at Capital... View Details
- April 1989
- Case
New England Brown Egg Council Takes on Salmonella
By: Stephen A. Greyser and Norman Klein
Greyser, Stephen A., and Norman Klein. "New England Brown Egg Council Takes on Salmonella." Harvard Business School Case 589-114, April 1989.
- 01 Jun 2014
- News
Early Impact
By its launch at the end of April, The Harvard Business School Campaign had achieved $600 million toward its $1 billion goal. This early success was made possible by the thousands of alumni and friends who have given to the HBS Fund for... View Details
- 28 Jan 2015
- Research & Ideas
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections
October working paper The Air War versus The Ground Game: An Analysis of Multi-Channel Marketing in US Presidential Elections, was cowritten with HBS doctoral student Lingling Zhang. Chung and Zhang pored over 18,650 observations on voting outcomes and View Details
Keywords: by Dina Gerdeman