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Show Results For
- All HBS Web
(1,345)
- People (1)
- News (516)
- Research (677)
- Events (3)
- Multimedia (27)
- Faculty Publications (399)
- 01 Jun 2014
- News
Early Impact
By its launch at the end of April, The Harvard Business School Campaign had achieved $600 million toward its $1 billion goal. This early success was made possible by the thousands of alumni and friends who have given to the HBS Fund for... View Details
- 01 Sep 2008
- News
Negative Ad Power
ominously at three in the morning. In commercial marketing, Apple’s “Hi, I’m a Mac; Hi, I’m a PC” spots are about as tough as comparison advertising gets. Yet the digs at Microsoft are offset by sympathy for the nerdy but likable PC character; Mac and PC talk to each... View Details
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
with an ad campaign called "The Orange Underground," featuring a series of 30-second TV spots in which the Cheetos mascot, Chester Cheetah, encourages consumers to commit subversive acts with Cheetos. (In one commercial, an... View Details
- 28 Apr 2014
- News
Why Harvard B-School Needs Another $1 Billion
- 04 May 2009
- Research & Ideas
What’s Next for the Big Financial Brands
with their predicament. They consult their friends and neighbors more than ever. Advertising that captures these mood shifts is more effective. Thus, in Kansas, billboards use the first person to proclaim "I trust Intrust." Charles Schwab's two-year-old... View Details
- June 1995
- Case
Citibank Credit Card: Commercials from the Asian-Pacific Region India 1993 Videotape
Rangan, V. Kasturi. "Citibank Credit Card: Commercials from the Asian-Pacific Region India 1993 Videotape." Harvard Business School Multimedia/Video Case 595-523, June 1995.
- 01 Sep 2011
- News
The Results are in!
Thanks to the generosity of over 12,000 alumni and friends—and the help of more than 1,000 fundraising volunteers—fiscal year 2011 was a great success. Here are a few highlights from the year, which ended officially on June 30, 2011. Dean’s Fund: $16.7 million (a 28... View Details
- February 1974
- Case
Listerine Lozenges
Greyser, Stephen A. "Listerine Lozenges." Harvard Business School Case 574-062, February 1974.
- 01 Sep 2013
- News
High-Level Impact
Beginning this fiscal year, alumni and friends who make an annual commitment at levels of $5,000+, $10,000+, $25,000+, and $100,000+ to the HBS Fund for Leadership and Innovation (formerly known as the Dean's Fund) will be recognized as HBS Fund Investors. Members of... View Details
- 01 Sep 2011
- News
Now You Can Choose
Finnegan In this issue of the Bulletin, Dean Nohria discusses the School’s efforts to ensure that an HBS education remains a transformational experience. Across the campus and at our global centers, the School is positioning itself to create a new standard in... View Details
- November 1987
- Background Note
Note on Advertising Effectiveness in the Beer Industry
Salter, Malcolm S. "Note on Advertising Effectiveness in the Beer Industry." Harvard Business School Background Note 382-096, November 1987.
- 01 Dec 2016
- News
The Evolving HBS Campus
(photo by Susan Young) The Pagliuca Harvard Life Lab is the newest addition to the growing portfolio of facilities to support innovation and entrepreneurship, joining the Harvard i-lab, which opened in 2011, and the Harvard Launch Lab, a start-up incubator which opened... View Details
- 01 Jun 2004
- News
Stevenson Accepts Key University Position
Stevenson Howard H. Stevenson, senior associate dean for External Relations and a leader in the study of entrepreneurship at HBS, has been named senior associate provost for Planning and Resources for Harvard University, effective July 1. In the newly created position,... View Details
- 17 Apr 2014
- News
Support for the Global Century
Robert F. Greenhill (MBA 1962), the founder and chairman of an investment banking firm with 13 offices across five continents, is acutely aware of the global nature of business in the 21st century. “As is the case in most companies today, our success relies on our... View Details
- 24 Apr 2014
- News
Understanding the language of business
When the late James F. Rothenberg (AB 1968, MBA 1970) arrived at HBS, the recently graduated Harvard College English major had to learn the intricacies of accounting as well as the language of business. These skills served him well during his 44-year career at Capital... View Details
- August 2008
- Supplement
Becky Saeger, CMO, Charles Schwab & Co., Inc., Interviewed by Professor John Quelch
By: John A. Quelch
Professor John Quelch interviewed Becky Saeger, Chief Marketing Officer of Charles Schwab and Co., Inc., with regard to the background and success of the "Talk to Chuck" advertising campaign. View Details
Quelch, John A. "Becky Saeger, CMO, Charles Schwab & Co., Inc., Interviewed by Professor John Quelch." Harvard Business School Video Supplement 509-703, August 2008.
- Web
Conservative Club | MBA
Conservative Club The Conservative Club serves as a forum for the exchange of political ideas and values, and to foster a sense of community among HBS students who share conservative political views. Annual Events Speaker Series Club Social Events Debate Parties View Details