Publications

Educators

March 2001 (Revised April 2001)
Case

MiCRUS: Activity-Based Management for Business Turnaround

By: Robert S. Kaplan, Jonathan B. Schiff and Stanley Abraham

MiCRUS is a new company, spun off from IBM as a joint venture between IBM and Cirrus Logic to produce semiconductor wafers at world-class costs for its two parent companies. The senior management team needs to overcome the bureaucratic, internally focused culture that... View Details

Keywords: Activity Based Costing and Management; Cost Management; Semiconductor Industry

Other Unpublished Work

Building the Business Case for Ethics

By: Joshua D. Margolis, James Walsh and Dean Krehmeyer

Keywords: Ethics

November 1985
Case

Genetics Institute Enters the Seed Business

By: Ray A. Goldberg and Michael Joseph Kennedy

Keywords: Competitive Strategy; Biotechnology Industry

March 1978 (Revised April 1988)
Supplement

International Business Machines (D1), Supplement 2

By: Benson P. Shapiro

Keywords: Computer Industry; Manufacturing Industry

March 1978 (Revised April 1988)
Supplement

International Business Machines (D1), Supplement 1

By: Benson P. Shapiro

Keywords: Information Technology Industry

March 2000
Article

Strategic Alliances between Nonprofits and Businesses

By: James E. Austin

Keywords: Strategy; Alliances; Nonprofit Organizations; Business Ventures

April 2014 (Revised June 2015)
Case

Making stickK Stick: The Business of Behavioral Economics

By: Leslie John, Michael Norton and Michael Norris

Email mking@hbs.edu for a courtesy copy.

stickK.com, a website that uses behavioral economics to help users achieve their goals, must choose between a direct-to-consumer or business-to-business model. The case... View Details

Keywords: Behavioral Economics; Behavior Change; B2B Vs. B2C; Human Resource Management; Marketing Of Innovations; Health ＆ Wellness; Weight Loss; Charitable Giving; Marketing; Consumer Behavior; Entrepreneurship; Internet and the Web; Health; Business Model; Sales; Human Resources; Health Industry; United States

Educators

25 Jul 2023
Research & Ideas

Could a Business Model Help Big Pharma Save Lives and Profit?

by harnessing a new business model. The bold approach worked. Gilead, one of the world’s leading antiviral makers, would sell its branded Hepatitis C medicines while offering local manufacturers voluntary licenses to produce generics,... View Details

Keywords: by Esther Schrader; Pharmaceutical; Health

22 Mar 2018
Cold Call Podcast

Trump’s Populism: What Business Leaders Need To Understand

Keywords: Re: Rafael M. Di Tella

December 2019 (Revised February 2024)
Teaching Note

Ripple: The Business of Crypto and Ripple 2023

By: David B. Yoffie

The case explores Ripple CEO Brad Garlinghouse’s mission to disrupt the global payments industry by leveraging the cryptocurrency XRP. Students will learn about Bitcoin and the blockchain industry, as well as Ripple’s unique crypto business model. The case provides an... View Details

Keywords: Payment Systems; Cryptocurrency; Bitcoin; Blockchain; Fintech; Business Startups; Business Model; Disruption; Strategy

03 Apr 2019
Book

Fintech's Game-Changing Opportunities for Small Business

Artificial intelligence, machine learning, and big data will transform financial services and small-business lending long before they impact driverless cars, predicts Harvard Business School Senior Fellow Karen G. Mills. “As we speak,... View Details

Keywords: by Martha Lagace; Banking; Financial Services

21 Oct 2015
Research & Ideas

How to Predict if a New Business Idea is Any Good

nightly fee. Of course, now we know the idea as Airbnb, a $10 billion business with 1.5 million listings around the world. But back then it must have seemed crazy. The liability issues alone seemed insurmountable—to say nothing of the... View Details

Keywords: by Michael Blanding; Accommodations; Financial Services

12 Aug 2002
Op-Ed

Using Big Business to Fight Poverty

corporations to local projects, the WDC would create profitable endeavors in order to reduce poverty permanently and irreversibly. As Harvard Business School Professor Ray Goldberg has pointed out, such ventures have already proven... View Details

Keywords: by George C. Lodge

25 Feb 2008
Sharpening Your Skills

Sharpening Your Skills: Starting a Business

Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions to be answered: Should I keep control of my company? How do I turn potential into profit?... View Details

February 2022 (Revised January 2024)
Supplement

Winning Business at Russell Reynolds (C)

By: Ethan Bernstein and Cara Mazzucco

In an effort to make compensation drive collaboration, Russell Reynolds Associates’ (RRA) CEO Clarke Murphy sought to re-engineer the bonus system for his executive search consultants in 2016. As his HR analytics guru, Kelly Smith, points out, that risks upsetting—and... View Details

Keywords: Restructuring; Talent and Talent Management; Compensation and Benefits; Growth and Development Strategy; Organizational Change and Adaptation; Organizational Culture; Performance Evaluation; Motivation and Incentives; Consulting Industry

19 Jun 2009
Research Event

Business Summit: The Evolution of Agribusiness

Editor's Note: This is a summary of an HBS Business Summit presentation. View a full summary and video of the event on the HBS Centennial Web site linked below. Date of Event: October 13, 2008 Moderator: David E. Bell, HBS faculty... View Details

Keywords: Re: David E. Bell & Ray A. Goldberg; Agriculture & Agribusiness

2011
Article

Rethinking the MBA: Business Education at a Crossroads

By: Srikant M. Datar, David A. Garvin and Patrick Cullen

The paper seeks to examine major challenges facing MBA programs and to argue that they will have to reconsider their value proposition. It aims to explore effective curricular and programmatic responses as opportunities for MBA programs to innovate. The paper also aims... View Details

Keywords: Business Education; Curriculum and Courses; Innovation and Invention; Problems and Challenges; Value Creation

Spring 2018
Article

The Next Phase of Business Sustainability

By: Andrew J. Hoffman

The era of corporations integrating sustainable practices is being surpassed by a new age of corporations actively transforming the market to make it more sustainable. View Details

Keywords: Environmental Sustainability; Trends; Corporate Social Responsibility and Impact; Corporate Disclosure