Filter Results:
(853)
Show Results For
- All HBS Web
(3,838)
- People (15)
- News (853)
- Research (2,122)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,503)
Show Results For
- All HBS Web
(3,838)
- People (15)
- News (853)
- Research (2,122)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,503)
Sort by
- 01 Sep 2017
- News
Read All About It: Journalism Can Be Profitable
opportunity, it was really hard to get a new business off the ground. Today, publishers are trying to create better forms of advertising. The Times has T Brand Studios and our advertising team here that has... View Details
- 18 Mar 2014
- News
The Oz of Data Opens the Curtain
"Longer term, people who visit the site should get something else of value — better experiences with brands and companies they respect. Ethically, the site was the right thing to do, but from a relationship... View Details
- 01 Dec 2022
- News
Turning Point: Soul Cycle
other clarifying moments when I just “felt” it was time to change. In the early part of my career, I worked on the Gatorade brand at Quaker Oats, moved on to be deputy director of the Illinois State Lottery, View Details
- 01 Jun 2018
- News
Floor It
the experience of businesses including Keurig, Peloton, and Rent the Runway to develop more effective strategies to engage and educate patients about precision medicine, the need for genetic testing, View Details
Keywords: Julia Hanna; illustration by Mengxin Li
- 25 Feb 2020
- News
Gotta Dance
Above: Horowitz (seated) and Goldberg: More than the same old song and dance (photo by HollenderX2) When Evan Horowitz (MBA 2008) and Geoffrey Goldberg first met, the two... View Details
Keywords: Julia Hanna
- 23 Jan 2020
- News
Bringing Education Back Home
Edgar Kelly-Garcia (MBA 1998) is founder and dean of Universidad of San Sebastian in Mexico. In this interview from June 2018 he discusses the origins of the idea to launch a school in one of the poorest areas of his country along with... View Details
Keywords: Educational Services
- 24 Oct 2013
- News
Searching for a Better Society
invoicing and similar functions," he recalls. "I wanted to connect with the US, and I thought getting an MBA there would be a good entry point. I was accepted by all of the schools I applied to, View Details
- 01 Feb 1999
- News
New Releases
companies in the consumer electronics, branded packaged goods, and telecommunications industries. They describe how the transnational model has taken shape over the past decade View Details
Keywords: Nancy O. Perry
- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
HBS students worked on their project with representatives of the bakery chain Benjamin in São Paulo. (photo by Cintia Farago) In the United States, brand loyalty is often a powerful motivator—consumers will drive miles in search of a... View Details
- 29 Nov 2017
- News
Inbox: From Das’s Desk
address the other two Ws–work and wisdom–and an evolving vision of alumni engagement. By raising your hand as a volunteer, you are strengthening the HBS brand by embodying the pay-it-forward spirit—whether... View Details
Keywords: Das Narayandas
- 20 Aug 2014
- News
Why the ALS Ice Bucket Challenge is a Social Media Blockbuster
- 01 Mar 2006
- News
The Little Ice-Cream Company That Could
several years later, there was only one logical choice for a new name: Edy’s, after cofounder Joseph Edy. By the early 1990s, the Edy’s brand was well established throughout the Midwest and East, View Details
- 01 Sep 2018
- News
The True Value of a Tweet
media’s impact on the bottom line. You and your colleagues have taken a critical look at the assumption that social media works by attracting followers, which exposes the brand View Details
Keywords: Jen McFarland Flint
- 26 May 2016
- News
W. James McNerney Jr., MBA 1975
Download Jim McNerney profile Return to Alumni Achievement Awards main page TIMELINE 1949 Born, Providence, Rhode Island 1971 Earns BA, American Studies, Yale University 1975 Earns MBA 1975 Joins Procter & Gamble, Brand Manager 1978 Joins... View Details
- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
industry segments that depend on the NFL." Surveying the league's 32 franchises, Grubman observes that each has arguably become a global brand in its own right."The size and complexity of the local franchise... View Details
- 10 Mar 2021
- News
In My Humble Opinion: A Timely Tension
Thoren believes there doesn’t need to be a divide between for-profit and nonprofit missions. In December 2020, she joined outdoor-clothing brand Patagonia as director of Environmental Action View Details
Keywords: April White
- 01 Sep 2003
- News
Jeanne Jackson
most global businesses succeed because their core brand proposition has value across borders: Wal-Mart’s selection and low prices; McDonald’s convenience, cleanliness, and... View Details
- 01 Jun 2014
- News
Case Study: A Souped-Up Strategy
model is more local than expected and that it's working in small and medium markets. Getting to a strong brand awareness and consideration level... View Details
- 01 Mar 2012
- News
Alumni Book Briefs
Fighting Poverty Together: Rethinking Strategies for Business, Governments, and Civil Society to Reduce Poverty by Aneel Karnani (DBA 1981) (Palgrave Macmillan) Karnani demonstrates what is wrong with current approaches to reducing... View Details