Brand Value - Publications - Faculty & Research

18 Oct 2021
Blog Post

How Much is Freedom Worth? For Gig Workers, a Lot.

their schedules from week to week provide significant value to America’s estimated 1.6 million gig workers, many of whom don’t work enough hours to qualify for the benefits and protections typically associated with full-time employment.... View Details

Keywords: Consumer Products

12 Apr 2011
News

Twelve Global Finalists Compete at HBS

shared mobile-based longitudinal Electronic Health Records via mobile phone. AVA is an invitation-only shopping platform. The company addresses the gap between the growing market demand for fashion and the lack of availability of branded... View Details

Keywords: Multiple alumni

25 Feb 2020
News

Case Study: The Credit Bureau

they see three options: First, they could double down on the D2C side, which helps get the brand out there quickly, although it is subject to more competition and acquisition costs. The second option is to integrate with real estate... View Details

Keywords: Jen McFarland Flint; Real Estate

29 Aug 2017
Blog Post

3 Insights from My First Year at HBS

tensions between optimizing shareholder value and the taking into account the wellbeing of employees and society. I struggle on a daily basis to think of how I can optimize my HBS experience and resources, not just for personal gain, but... View Details

01 Sep 2010
News

Five Honored for Missions Accomplished

who find better ways to address these needs will add value through new companies and services. James Dimon (MBA ’82) Chairman and CEO, JPMorgan Chase & Co. Dimon Read complete profile. Before joining JPMC in 2004, Jamie Dimon had been a... View Details

Keywords: awards; Finance; Funds, Trusts, and Other Financial Vehicles; Finance; Space Research and Technology; Government; News, Library, Internet, and Other Services; Information; Clothing and Clothing Accessories Stores; Retail Trade

30 Sep 2021
Blog Post

Driving Social Impact Through Consumer Behavior: Nonprofit to Finance to Retail with Nicole Krantz (MBA 2022)

does a lot of work with brands to increase the focus on female athletes, and they had taken a strong stance on common sense gun laws both lobbying in Washington, D.C. and pulling guns from their stores,” Krantz explained. “I knew the... View Details

Keywords: Retail

01 Jun 2018
News

Ink: Alumni Books and Recommendations

introduction in the early ’90s of low-fat cookies and other healthier snack foods under the SnackWell’s brand for Nabisco. In the first year, SnackWell’s grew to a $400 million business. Store managers had such a difficult time keeping... View Details

17 Feb 2003
Research & Ideas

Building Communities as Well as Companies

research, figure out what's going to be hot, and be adaptable to the market. Brand yourself and create value by using whatever resources you have at hand." Groves outlined a few common characteristics... View Details

Keywords: by Julia Hanna

07 Mar 2024
Blog Post

IFC India: Green-tech Entrepreneurship in India

some areas of strength and key insights from our Log9 site visit. Overall, all ventures should use this framework to ensure that they have found “Product-Market-Fit”; this is even more critical in resource-constrained developing countries like India. Context + Customer... View Details

01 Mar 2015
News

Case Study: The Speed of Light

presence “somewhere” in Asia and “somewhere” in Europe in addition to our offices in New York. Facing the same concern as you—how do we make sure that our value proposition and brand remain constant across... View Details

Keywords: Electric Power Generation, Transmission, Distribution; Utilities

11 Jun 2013
First Look

First Look: June 11

well-established negative correlation between staggered boards (SBs) and firm value could be due to SBs leading to lower value or a reflection of low-value firms' greater propensity to maintain SBs. We... View Details

Keywords: Carmen Nobel

14 Feb 2017
First Look

First Look at New Research: February 14

areas, whereas midscale stores enter less populated, lower-income areas. We find positive causal brand effects for specific upscale and midscale stores, above and beyond market effects, but find negative causal View Details

Keywords: Sean Silverthorne

23 Feb 2010
First Look

First Look: Feb. 23

of capital, causing them to shrink and possibly exit the market. The strategy was used by Sun Microsystems in the 1980s and Dell Computer in the 1990s. Download the paper: http://www.hbs.edu/research/pdf/10-063.pdf The Determinants of Individual Performance and... View Details

Keywords: Martha Lagace

10 May 2016
First Look

May 10, 2016

that “Gathering direct and original facts is a tedious and dif cult task, and it is not surprising that such work is avoided.” For the 50th JAR Conference, we introduce a framework to help researchers understand the complementary value of... View Details

Keywords: Carmen Nobel

13 Oct 2015
Research & Ideas

Does Business Get Done the Same Way in Emerging and Developed Countries?

Creative destruction of a different kind occurred during the political transition in Turkey in 1980, after the military coup. Previous political and social connections lost their value over night. 450 new people sat in parliament, and... View Details

Keywords: by Sean Silverthorne

21 Jan 2009
First Look

First Look: January 21, 2009

the company into Arrow to maximize its value if he does the deal. Provides information to permit valuing the acquisition and developing a post-merger integration strategy and plan. Purchase this case:... View Details

Keywords: Martha Lagace

Career Coach

Guy Kamguia

Guy (HBS’ 15, Villanova’ 11, UMBC’ 08) is a Director of Strategy at TOMRA, a global leader in the design and manufacturing of advanced sorting equipment. He previously worked in private equity, driving value creation in portfolio... View Details

Keywords: Emerging Markets; Impact Investing; Financial Services (All); Private Equity; Financial Services (All); Search Fund; Financial Services (All); Manufacturing

Profile

Gary Shi

friends from around the world. The event united Gary’s global curiosity with his capacity for leadership. It also awakened him to the value of general management. “I became committed to business as a career,” Gary says. For six years... View Details

19 Jan 2017
News

Finding Purpose in Profit

summit of every challenge they took on, a small market share was not in their plans, and they continued to push hard. In 2006, outdoor giant Timberland came knocking on their door, offering to buy and support the brand while letting... View Details

Keywords: Robert S. Benchley; B corporations

28 Feb 2017
First Look

First Look at New Research, February 28

2017 Advancing Organizational Theory in a Complex World Getting Started with Ambidexterity By: Binns, Andrew, and Michael Tushman Abstract—This paper demonstrates the value of thinking about ambidexterity as having three distinct... View Details