Publications

June 1983 (Revised March 1985)
Supplement

EMI and the CT Scanner (B)

By: Christopher A. Bartlett

Describes the development of the first CT Scanner by EMI, a company new to the medical industry, and EMI's entry into the U.S. market. The company's early success is threatened by the entry of a dozen competitors (some very large and experienced), by government... View Details

Keywords: Governing Rules, Regulations, and Reforms; Technological Innovation; Market Entry and Exit; Industry Structures; Product Development; Medical Devices and Supplies Industry

April 1980 (Revised September 1985)
Background Note

The Disposable Diaper Industry in 1974

Describes the rapidly growing disposable diaper industry in 1974, a period in which Procter and Gamble's industry leadership faced strong challenges from Kimberly Clark, Johnson and Johnson, and Union Carbide. The latter two firms were in the process of entry into the... View Details

Keywords: Market Entry and Exit; Competition; Consumer Products Industry

March 1980 (Revised February 1987)
Case

Sweco, Inc. (A)

By: Michael E. Porter and George S. Yip

Describes Sweco's decision about whether to enter the mud-processing equipment industry (used in oil well drilling). This is an internal entry decision, and the case describes Sweco's existing businesses as well as the mud-processing industry and competitors. The case... View Details

Keywords: Cost vs Benefits; Decisions; Forecasting and Prediction; Cost; Analytics and Data Science; Market Entry and Exit; Competition

April 1978 (Revised October 1994)
Case

Cumberland Metal Industries (A): Model Year 1978 Negotiations with Beta Motors

By: Benson P. Shapiro

Provides the background on Cumberland Metal Industries' entry into the automotive components market as a supplier of emission control equipment parts. Cumberland Metal must decide what bid to quote on Beta Motor's 1978 model year business. The company previously had a... View Details

Keywords: Decisions; Bids and Bidding; Market Participation; Negotiation; Competitive Strategy; Manufacturing Industry

January 1978 (Revised February 1983)
Case

Polaroid-Kodak (B1)

Describes additional events in battle between Polaroid and Kodak outlined in Polaroid-Kodak. Includes the competitive actions taken by the companies such as the introduction of customer rebates and bonus plans with dealers. Details the new products of each company and... View Details

Keywords: Customer Focus and Relationships; Marketing Strategy; Market Entry and Exit; Product; Competitive Strategy; Electronics Industry

Article

From Entry Barriers to Mobility Barriers: Conjectural Decisions and Contrived Deterrence to New Competition

By: M. E. Porter and R. E. Caves

Keywords: Decision Making

Find at Harvard

winter 1976
Article

Please Note Location of Nearest Exit: Exit Barriers and Planning

By: M. E. Porter

Keywords: Strategic Planning; Business Exit or Shutdown; Market Entry and Exit

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1976
Chapter

Cereal Fortification: Barriers to Implementation

By: James E. Austin and Donald S. Snodgrass

Keywords: Food; Food and Beverage Industry

October 1976 (Revised May 1985)
Case

Raytheon Co.: Diversification

Centers on the question of whether Raytheon should enter the electronic component distribution industry in the context of its broad diversification approach and acquisition criteria. This industry represents a vertical integration area for Raytheon, so the analytical... View Details

Keywords: Acquisition; Policy; Market Entry and Exit; Distribution; Diversification; Vertical Integration; Distribution Industry; Electronics Industry

1976
Chapter

Barriers to Exit

By: M. E. Porter and R. E. Caves

Keywords: Business Exit or Shutdown

1976
Other Unpublished Work

Barriers to Equal Opportunity in Rural Housing Markets

By: Dutch Leonard

Keywords: Housing; Equality and Inequality; Rural Scope

Research Summary

3D Negotiaton

By: James K. Sebenius

In articles and books, often with David Lax, I have been developing a broad approach to effective negotiation that encompasses three "dimensions." In this "3D" approach, our first dimension — "tactics"-- is the most familiar territory. Tactics are the persuasive... View Details

Research Summary

Building Small Business Utopia: How Artificial Intelligence and Big Data Can Increase Small Business Success

By: Karen Mills

Small business lending has remained unchanged for decades, laden with frictions and barriers that prevent many small businesses from accessing the capital they need to succeed. Financial technology, or “fintech,” promises to change this trajectory. In 2010, new fintech... View Details

Research Summary

Competitive Strategy