American Jewelry Market - Publications - Faculty & Research

10 Mar 2015
Research & Ideas

The Surprising Winners and Losers in the Retail Revolution

three-part interview with Harvard Business School Marketing professors Rajiv Lal and José B. Alvarez, they discuss who is winning this revolution and which brands appear to be losing ground. Sean Silverthorne: Among the retailers you have... View Details

Keywords: by Sean Silverthorne; Retail

02 Jun 2014
Research & Ideas

Secrets to a Successful Social Media Strategy

between two of your friends," he says. "You get social credits with them, such that when you go and ask them for a favor later, they will do what you ask them to. And they will do it fast." American Express's OPEN Forum, a website where... View Details

Keywords: by Carmen Nobel

16 Jun 2003
Research & Ideas

Peeling Back the Global Brand

should not be separated. In their session, "Managing the Brand-Product Continuum in Global Markets," David Arnold, a former professor at Harvard Business School and author of the forthcoming book The Mirage of Global Markets: How Globalizing Companies Can... View Details

Keywords: by Martha Lagace; Consumer Products; Retail

07 Aug 2012
Research & Ideas

Off and Running: Professors Comment on Olympics

of the American Marketing Association's 2010 Sports Marketing Lifetime Achievement Award. The power of "The Rings"—the brand power of the Olympics—derives from the... View Details

Keywords: Re: Multiple Faculty; Sports

06 Mar 2006
Research & Ideas

Winners and Losers at the Olympics

There's much more at stake in the Olympics than medals. Giant corporations are eager to tie huge marketing and advertising campaigns to the Olympic rings and ideals. NBC spent more than $600 million to win the broadcast rights for the... View Details

Keywords: Re: Stephen A. Greyser; Consumer Products; Entertainment & Recreation; Sports

26 Apr 2010
Research & Ideas

When Other Companies Compete Like Crazy, Dare to Be Different

studies on companies including Microsoft, Sony, and Intel, and consults with consumer marketing companies in the area of innovation. She also serves on the board of directors of Avid Technology and the board of governors of the View Details

Keywords: by Sarah Jane Gilbert

24 Jul 2000
Research & Ideas

Something Ventured, Something Gained: A European View of Venture Capital

banks that have recently become players as well. "New technology has raised the bar on our returns," he said. "Capital markets here have become more receptive to money-losing startups that show a potential for growth. And... View Details

Keywords: by James E. Aisner; Financial Services

18 Feb 2014
First Look

First Look: February 18

markets place on the pinnacle of quality, the enduring nature of reputation, and the effect of endogenous quality choices on status effect estimates. August 2013 American Psychologist J. Richard Hackman... View Details

Keywords: Sean Silverthorne

24 Jun 2002
Research & Ideas

Building ’Brandtopias’—How Top Brands Tap into Society

Customers value some of the most powerful brands in the world primarily for their "cultural value": They provide imaginative resources that people use to build their identities. These are what Harvard Business School professor Douglas Holt terms identity... View Details

Keywords: by Martha Lagace

08 Jul 2002
Research & Ideas

How to Fashion Your New E-Business Model

Participants within a business market assume one or more of four primary roles to carry out these value-creating activities: Suppliers create component products or provide services, raw materials or talent. Producers design and build... View Details

Keywords: by Lynda M. Applegate

19 Apr 2004
Research & Ideas

Ground-Floor Opportunities for Retail in India

spending. Real estate costs are high. The taxation and legislation system is complex and difficult to navigate. Vijay Jain said he left a "cushy" job in investment banking to take advantage of the huge potential promised by India's retail industry. In 2002 he... View Details

Keywords: by Julia Hanna; Consumer Products; Retail

12 Sep 2012
Research & Ideas

The Unexpected Link Between Cadavers and Careers

If you happen to be in need of human cadavers, you'll have more success targeting married nursery school teachers than, say, married cowboys or firefighters. That's essentially the implication of a new study that explores a previously unstudied subset of the View Details

Keywords: by Carmen Nobel; Education; Health

12 Oct 2011
Research & Ideas

Creating Online Ads We Want to Watch

video we really want to see. But assuming a captive audience on these video sites may not make online marketers more effective at reaching consumers. Harvard Business School Assistant Professor Thales S. Teixeira notes that it's just as... View Details

Keywords: by Carmen Nobel; Consumer Products

07 Oct 2019
Sharpening Your Skills

How Companies Can Make Up with (Very) Unhappy Customers

JetBlue employees and more than 130,000 customers whose flights were cancelled, delayed, or diverted. How did the airline make it right with customers and learn from its mistakes? The Hidden Cost of a Product Recall Product failures create managerial challenges for... View Details

Keywords: by Sean Silverthorne; Retail; Air Transportation

07 Jan 2002
What Do You Think?

Did Consumer Behavior Tracking Come of Age on September 11?

as consumers. Then came September 11 and the perceived need for increased surveillance of possible terrorists. According to a survey by Harris Interactive the very next week, 86% of Americans responding advocated the use of... View Details

Keywords: by James Heskett

18 Sep 2000
Research & Ideas

Getting It Done: Improving Nonprofit Performance

For many years, Americans have shown their generosity to myriad nonprofit organizations. And 1999 was no exception, as charitable giving in this country reached a record high of just over $190 billion. At the same time, however, there is... View Details

Keywords: by James E. Aisner

12 Jun 2006
Research & Ideas

The Promise of Channel Stewardship

Most company distribution systems are designed ad-hoc when needed, and serve neither value chain partners nor end users well—just look at the frustrating new-car buying process set up by American auto makers. At the same time, says... View Details

Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products

02 Mar 2015
Research & Ideas

Retail Reaches a Tipping Point—Which Stores Will Survive?

categories were immune to the Internet. We thought touch and feel was important in many categories. What we see today is that that assumption is no longer true. Think of how much jewelry is sold online—diamonds—it's incredible. Q: Does... View Details