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- 10 Mar 2015
- Research & Ideas
The Surprising Winners and Losers in the Retail Revolution
three-part interview with Harvard Business School Marketing professors Rajiv Lal and José B. Alvarez, they discuss who is winning this revolution and which brands appear to be losing ground. Sean Silverthorne: Among the retailers you have... View Details
- 02 Jun 2014
- Research & Ideas
Secrets to a Successful Social Media Strategy
between two of your friends," he says. "You get social credits with them, such that when you go and ask them for a favor later, they will do what you ask them to. And they will do it fast." American Express's OPEN Forum, a website where... View Details
Keywords: by Carmen Nobel
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
should not be separated. In their session, "Managing the Brand-Product Continuum in Global Markets," David Arnold, a former professor at Harvard Business School and author of the forthcoming book The Mirage of Global Markets: How Globalizing Companies Can... View Details
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
of the American Marketing Association's 2010 Sports Marketing Lifetime Achievement Award. The power of "The Rings"—the brand power of the Olympics—derives from the... View Details
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
There's much more at stake in the Olympics than medals. Giant corporations are eager to tie huge marketing and advertising campaigns to the Olympic rings and ideals. NBC spent more than $600 million to win the broadcast rights for the... View Details
- 26 Apr 2010
- Research & Ideas
When Other Companies Compete Like Crazy, Dare to Be Different
studies on companies including Microsoft, Sony, and Intel, and consults with consumer marketing companies in the area of innovation. She also serves on the board of directors of Avid Technology and the board of governors of the View Details
Keywords: by Sarah Jane Gilbert
- 24 Jul 2000
- Research & Ideas
Something Ventured, Something Gained: A European View of Venture Capital
banks that have recently become players as well. "New technology has raised the bar on our returns," he said. "Capital markets here have become more receptive to money-losing startups that show a potential for growth. And... View Details
- 18 Feb 2014
- First Look
First Look: February 18
markets place on the pinnacle of quality, the enduring nature of reputation, and the effect of endogenous quality choices on status effect estimates. August 2013 American Psychologist J. Richard Hackman... View Details
Keywords: Sean Silverthorne
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
Customers value some of the most powerful brands in the world primarily for their "cultural value": They provide imaginative resources that people use to build their identities. These are what Harvard Business School professor Douglas Holt terms identity... View Details
Keywords: by Martha Lagace
- 08 Jul 2002
- Research & Ideas
How to Fashion Your New E-Business Model
Participants within a business market assume one or more of four primary roles to carry out these value-creating activities: Suppliers create component products or provide services, raw materials or talent. Producers design and build... View Details
Keywords: by Lynda M. Applegate
- 19 Apr 2004
- Research & Ideas
Ground-Floor Opportunities for Retail in India
spending. Real estate costs are high. The taxation and legislation system is complex and difficult to navigate. Vijay Jain said he left a "cushy" job in investment banking to take advantage of the huge potential promised by India's retail industry. In 2002 he... View Details
- 12 Sep 2012
- Research & Ideas
The Unexpected Link Between Cadavers and Careers
If you happen to be in need of human cadavers, you'll have more success targeting married nursery school teachers than, say, married cowboys or firefighters. That's essentially the implication of a new study that explores a previously unstudied subset of the View Details
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
video we really want to see. But assuming a captive audience on these video sites may not make online marketers more effective at reaching consumers. Harvard Business School Assistant Professor Thales S. Teixeira notes that it's just as... View Details
- 07 Oct 2019
- Sharpening Your Skills
How Companies Can Make Up with (Very) Unhappy Customers
JetBlue employees and more than 130,000 customers whose flights were cancelled, delayed, or diverted. How did the airline make it right with customers and learn from its mistakes? The Hidden Cost of a Product Recall Product failures create managerial challenges for... View Details
- 07 Jan 2002
- What Do You Think?
Did Consumer Behavior Tracking Come of Age on September 11?
as consumers. Then came September 11 and the perceived need for increased surveillance of possible terrorists. According to a survey by Harris Interactive the very next week, 86% of Americans responding advocated the use of... View Details
Keywords: by James Heskett
- 18 Sep 2000
- Research & Ideas
Getting It Done: Improving Nonprofit Performance
For many years, Americans have shown their generosity to myriad nonprofit organizations. And 1999 was no exception, as charitable giving in this country reached a record high of just over $190 billion. At the same time, however, there is... View Details
Keywords: by James E. Aisner
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
Most company distribution systems are designed ad-hoc when needed, and serve neither value chain partners nor end users well—just look at the frustrating new-car buying process set up by American auto makers. At the same time, says... View Details
- 02 Mar 2015
- Research & Ideas
Retail Reaches a Tipping Point—Which Stores Will Survive?
categories were immune to the Internet. We thought touch and feel was important in many categories. What we see today is that that assumption is no longer true. Think of how much jewelry is sold online—diamonds—it's incredible. Q: Does... View Details
- 03 Jun 2002
- What Do You Think?
Are We Entering an Era of European Management Leadership?
differences this way: "If one has to generalize, it is fair to say that Americans pursue risk and Europeans seek stability ... (leading) to fewer opportunities with more limited financial rewards, but possibly more balance for... View Details
Keywords: by James Heskett
- 29 Apr 2013
- Research & Ideas
Are First-Time Buyers Left Out of Real Estate’s Rebound?
The United States housing market is no longer the boat anchor dragging down economic growth. Data from the S&P/Case-Shiller Home Price Indices show that average home prices in an assortment of American... View Details