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  • January 2018 (Revised March 2019)
  • Case

Autonomous Vehicles: The Rubber Hits the Road...but When?

By: William Kerr, Allison Ciechanover, Jeff Huizinga and James Palano
The rise of autonomous vehicles has enormous implications for business and society. Despite the many headlines and significant investment in the technology by early 2019, it was still unclear when truly autonomous vehicles would be a commercial reality. Students will... View Details
Keywords: Technology Management; Artificial Intelligence; General Management; Robotics; Technological Innovation; Transportation; Disruption; Information Technology; Decision Making; AI and Machine Learning; Auto Industry; Technology Industry
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    A Prescriptive Analytics Framework for Optimal Policy Deployment Using Heterogeneous Treatment Effects

    We define a prescriptive analytics framework that addresses the needs of a constrained decision-maker facing, ex ante, unknown costs and benefits of multiple policy levers. The framework is general in nature and can be deployed in any utility maximizing... View Details
    • 2023
    • Article

    Post Hoc Explanations of Language Models Can Improve Language Models

    By: Satyapriya Krishna, Jiaqi Ma, Dylan Slack, Asma Ghandeharioun, Sameer Singh and Himabindu Lakkaraju
    Large Language Models (LLMs) have demonstrated remarkable capabilities in performing complex tasks. Moreover, recent research has shown that incorporating human-annotated rationales (e.g., Chain-of-Thought prompting) during in-context learning can significantly enhance... View Details
    Keywords: AI and Machine Learning; Performance Effectiveness
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    • Teaching Interest

    Data Science for Managers

    • Served as a teaching fellow; assisted MBA students with classroom coding exercises. 
    • Developed course materials, including new case studies, technical notes, and code notebooks students used to analzye case data. 
    • Developed interactive web... View Details
    • Web

    Live from Klarman Hall - Alumni

    changed by AI and the core processes of sciences, like biology and physics, can be accelerated to where we could get a hundred years of development in a decade? What is likely... View Details
    • Web

    Faculty & Research

    technologically skilled people right away. Leaders are worried that longtime workers will balk at learning these new skills and end up quitting, causing the company to lose hundreds of years of cumulative... View Details
    • 2024
    • Working Paper

    Using LLMs for Market Research

    By: James Brand, Ayelet Israeli and Donald Ngwe
    Large language models (LLMs) have rapidly gained popularity as labor-augmenting tools for programming, writing, and many other processes that benefit from quick text generation. In this paper we explore the uses and benefits of LLMs for researchers and practitioners... View Details
    Keywords: Large Language Model; Research; AI and Machine Learning; Analysis; Customers; Consumer Behavior; Technology Industry; Information Technology Industry
    Related
    • 02 Jan 2024
    • Research & Ideas

    10 Trends to Watch in 2024

    The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details
    Keywords: by Rachel Layne
    • 30 Jan 2024
    • Research & Ideas

    ‘Intrinsic Joy’ Sparks Ideas Better than Cash

    People use crowdsourcing to solve problems, raise money, and share AI breakthroughs, the authors write. Open source software—such as the popular content management system WordPress or the operating system... View Details
    Keywords: by Rachel Layne; Technology
    • 19 Dec 2023
    • Research & Ideas

    The 10 Most Popular Articles of 2023

    People Get Ahead?Society seems to reward people with particular facial features. Research by Shunyuan Zhang and colleagues uses machine learning to analyze traits that people... View Details
    Keywords: by Danielle Kost
    • March 2024 (Revised May 2024)
    • Case

    Amperity: First-Party Data at a Crossroads

    By: Elie Ofek, Hema Yoganarasimhan and Alexis Lefort
    In the summer of 2023, Amperity management was facing a critical decision on its future direction. Given the dramatic changes occurring within the digital advertising ecosystem, as concerns over consumer privacy placed limits on the ability to engage in third-party... View Details
    Keywords: AI and Machine Learning; Technology Adoption; Business Strategy; Digital Marketing; Price; Product; Business or Company Management; Advertising Industry
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    • 08 Apr 2014
    • First Look

    First Look: April 8

    By: Hałaburda, Hanna, and Felix Oberholzer-Gee Abstract—The value of many products and services rises or falls with the number of customers using them; the fewer fax machines... View Details
    Keywords: Sean Silverthorne
    • Web

    Browse All Articles, Research, & Case Studies - HBS Working Knowledge

    ensuring implementation, and the critical importance of corporate involvement in driving ambitious climate action. 05 Nov 2024 Book Building the Road to 'Small Business Utopia' with AI View Details
    • Web

    Marketing - Faculty & Research

    Models ; Large Language Model ; Generative Ai ; Artificial Intelligence ; Market Research ; Research ; Marketing ; AI and Machine View Details
    • 22 May 2020
    • Blog Post

    Reflections on Service - Armed Forces Alumni Association Student Profiles

    Each of these portraits tells a unique story of military service. The HBS students featured represent a small portion of the many veterans who live and learn in our community. They are sons View Details
    • Program

    Strategic Marketing for Driving Growth

    Summary Strategic agility and an unyielding focus on growth are essential for the success of any organization, especially when new technologies such as generative AI are profoundly changing how businesses... View Details
    • Web

    Hiring Organizations

    Children SB Energy Scale AI ScaleUp Capital SCF Partners School and Beyond Foundation, The Schusterman Family Investments SE Ventures Sedgwick Segue Sustainable Infrastructure Selva Ventures Sephora Serent... View Details
    • 09 May 2012
    • Research & Ideas

    Clayton Christensen’s “How Will You Measure Your Life?”

    companies to continue to use what they already have in place, they pay far more than the full cost—because the company loses its competitiveness. As Henry Ford once put it, "If you need a machine and... View Details
    • Web

    Marketing - Doctoral

    Israeli Henry W. McGee Isamar Troncoso Marketing Tomomichi Amano Eva Ascarza Anita Elberse Sunil Gupta Ayelet Israeli Rajiv Lal V. Kasturi Rangan Isamar Troncoso Jeremy Yang Shunyuan Zhang Machine learning... View Details

      Tatiana Sandino

      Tatiana Sandino is the Arthur Lowes Dickinson Professor of Business Administration in the Accounting and Management Unit, most recently teaching and undertaking the role of course head for the required first-year MBA course Financial Reporting and Control. She has... View Details

      Keywords: retailing; service industry