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      • May 1980 (Revised September 1985)
      • Case

      AT&T Long Lines: Marketing Telemarketing (A)

      By: Benson P. Shapiro
      Keywords: Marketing Communications; Telecommunications Industry
      Citation
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      Shapiro, Benson P. "AT&T Long Lines: Marketing Telemarketing (A)." Harvard Business School Case 580-145, May 1980. (Revised September 1985.)
      • Article

      Marketing Principles and the Future of Preventive Health Care

      By: John A. Quelch
      Citation
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      Quelch, John A. "Marketing Principles and the Future of Preventive Health Care." Milbank Memorial Fund Quarterly. Health and Society 58, no. 2 (Spring 1980): 310–347.
      • April 1980 (Revised September 1985)
      • Background Note

      The Disposable Diaper Industry in 1974

      By: Michael E. Porter
      Describes the rapidly growing disposable diaper industry in 1974, a period in which Procter and Gamble's industry leadership faced strong challenges from Kimberly Clark, Johnson and Johnson, and Union Carbide. The latter two firms were in the process of entry into the... View Details
      Keywords: Market Entry and Exit; Competition; Consumer Products Industry
      Citation
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      Porter, Michael E. "The Disposable Diaper Industry in 1974." Harvard Business School Background Note 380-175, April 1980. (Revised September 1985.)
      • March 1980 (Revised February 1987)
      • Case

      Sweco, Inc. (A)

      By: Michael E. Porter and George S. Yip
      Describes Sweco's decision about whether to enter the mud-processing equipment industry (used in oil well drilling). This is an internal entry decision, and the case describes Sweco's existing businesses as well as the mud-processing industry and competitors. The case... View Details
      Keywords: Cost vs Benefits; Decisions; Forecasting and Prediction; Cost; Analytics and Data Science; Market Entry and Exit; Competition
      Citation
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      Porter, Michael E., and George S. Yip. "Sweco, Inc. (A)." Harvard Business School Case 380-167, March 1980. (Revised February 1987.)
      • February 1980 (Revised April 1981)
      • Case

      Poland Spring Bottling Corp.

      By: Benson P. Shapiro
      Poland Spring is a small domestic bottler of mineral water trying to compete in a rapidly expanding market against Perrier, the dominant brand, and 20 other foreign and domestic waters. Company management must decide how to position and promote its product with limited... View Details
      Keywords: Product Marketing; Product Positioning; Competition; Globalized Markets and Industries; Food and Beverage Industry; Distribution Industry; United States
      Citation
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      Shapiro, Benson P. "Poland Spring Bottling Corp." Harvard Business School Case 580-108, February 1980. (Revised April 1981.)
      • 1980
      • Chapter

      The International Product Life Cycle and United States Regulation of the Automobile Industry

      By: L. T. Wells Jr.
      Keywords: History; Government and Politics; Globalized Markets and Industries; Business and Government Relations; Auto Industry; United States
      Citation
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      Wells, L. T., Jr. "The International Product Life Cycle and United States Regulation of the Automobile Industry." In Government, Technology, and the Future of the Automobile, edited by William H. Abernathy and Douglas H. Ginsburg. New York: McGraw-Hill, 1980.
      • 1980
      • Article

      Consumer Impulse Purchase and Credit Card Usage: An Empirical Examination Using the Log Linear Model

      By: Rohit Deshpandé and S. Krishnan
      Most of the work in impulse purchase behavior has investigated the association of socioeconomic variables and unplanned purchases with equivocal results. This paper examines the interrelationship between impulse purchases, credit card usage, cost of items bought, and... View Details
      Keywords: Consumer Behavior; Mathematical Methods; Credit Cards; Income
      Citation
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      Deshpandé, Rohit, and S. Krishnan. "Consumer Impulse Purchase and Credit Card Usage: An Empirical Examination Using the Log Linear Model." Advances in Consumer Research 7 (1980): 792–795.
      • January 1980 (Revised August 1985)
      • Case

      Cumberland Metal Industries: Engineered Products Division--1980

      By: Benson P. Shapiro
      Cumberland Metal Industries has developed a new product to help contractors drive piles faster. They are trying to decide how to price it. Provides substantial information on the industry, competition, etc. Students must decide what factors are relevant in making an... View Details
      Keywords: Price; Information; Marketing Channels; Distribution Channels; Product Development; Consumer Products Industry
      Citation
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      Shapiro, Benson P. "Cumberland Metal Industries: Engineered Products Division--1980." Harvard Business School Case 580-104, January 1980. (Revised August 1985.)
      • January 1980 (Revised August 1986)
      • Case

      General Electric vs. Westinghouse in Large Turbine Generators (A)

      By: Michael E. Porter
      Describes the U.S. large turbine generator industry in early 1963, a period of severe price cutting and depressed industry conditions. Presents data to allow a structural analysis of the industry and an analysis of the strategies of the major players since 1946. The... View Details
      Keywords: Transformation; Customer Focus and Relationships; Machinery and Machining; Cost Management; Price; Management Analysis, Tools, and Techniques; Marketing Strategy; Industry Structures; Competition; Manufacturing Industry; United States
      Citation
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      Porter, Michael E. "General Electric vs. Westinghouse in Large Turbine Generators (A)." Harvard Business School Case 380-128, January 1980. (Revised August 1986.)
      • 1980
      • Article

      The Usefulness of Marketing Information in Decision Making: An Empirical Study of Market Research Projects

      By: Rohit Deshpandé
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      Deshpandé, Rohit. "The Usefulness of Marketing Information in Decision Making: An Empirical Study of Market Research Projects." Proceedings of the Annual Meeting of the Southern Marketing Association (1980): 482–485.
      • 1979
      • Chapter

      Capital Requirements in the Regulation of Financial Intermediaries: A Discussion

      By: Robert C. Merton
      Keywords: Capital; Financial Markets; Financial Institutions; Governing Rules, Regulations, and Reforms; Policy; Business and Government Relations; Financial Services Industry
      Citation
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      Merton, Robert C. "Capital Requirements in the Regulation of Financial Intermediaries: A Discussion." In Proceedings: The Regulation of Financial Institutions.Federal Reserve Bank of Boston Conference Series. Federal Reserve Bank of Boston, 1979.
      • June 1979
      • Article

      International Perspectives in Bank Marketing

      By: J. Pattison and J. Quelch
      Citation
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      Pattison, J., and J. Quelch. "International Perspectives in Bank Marketing." Canadian Banker & ICB Review (June 1979): 34–39.
      • Article

      Marketing and Distribution Strategies for International Organizations

      By: John C. Pattison and John A. Quelch
      Citation
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      Pattison, John C., and John A. Quelch. "Marketing and Distribution Strategies for International Organizations." Intereconomics 14, no. 3 (May–June 1979): 138–144.
      • Article

      The Structure Within Industries and Companies' Performance

      By: M. E. Porter
      Keywords: Business Ventures; Industry Structures; Performance
      Citation
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      Porter, M. E. "The Structure Within Industries and Companies' Performance." Review of Economics and Statistics 61, no. 2 (May 1979): 214–227.
      • April 1979 (Revised June 1988)
      • Case

      Chain Saw Industry in 1978

      By: Michael E. Porter and David J. Collis
      For use on the second day of a two-day sequence on the U.S. chain saw industry. Describes the evolution of the industry since 1974. Illustrates issues in industry evolution, the forces causing evolution, and the strategic issues raised by evolution. The discussion can... View Details
      Keywords: Competition; Industry Growth; Manufacturing Industry; United States
      Citation
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      Porter, Michael E., and David J. Collis. "Chain Saw Industry in 1978." Harvard Business School Case 379-176, April 1979. (Revised June 1988.)
      • March 1979 (Revised June 1985)
      • Case

      Chain Saw Industry in 1974

      By: Michael E. Porter
      Describes the structure of the chain saw industry in 1974, when it is on the threshold of a major period of growth. Data are provided on each significant competitor. The discussion should center around strategies in a growing market for differently situated... View Details
      Keywords: Industry Growth; Corporate Strategy; Industry Structures; Growth and Development Strategy; Manufacturing Industry
      Citation
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      Porter, Michael E. "Chain Saw Industry in 1974." Harvard Business School Case 379-157, March 1979. (Revised June 1985.)
      • 1979
      • Chapter

      Marketing Management

      By: Rohit Deshpandé
      Citation
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      Deshpandé, Rohit. "Marketing Management." Chap. 10 in Management Principles for Nonprofit Agencies and Organizations, edited by G. Zaltman, 363–400. New York, NY: AMACOM, 1979.
      • December 1978 (Revised March 1992)
      • Case

      Archdiocese of New York

      By: Stephen A. Greyser and John A. Quelch
      A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data. View Details
      Keywords: Advertising Campaigns; Measurement and Metrics; Media; Public Opinion; Valuation; Media and Broadcasting Industry; New York (state, US)
      Citation
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      Greyser, Stephen A., and John A. Quelch. "Archdiocese of New York." Harvard Business School Case 579-123, December 1978. (Revised March 1992.)
      • 1978
      • Chapter

      The Marketing Factor for Nonconventional-Protein Products

      By: James E. Austin, J. A. Quelch, Joe R. D'Cruz and Edward T. Popper
      Keywords: Food; Product Marketing; Food and Beverage Industry
      Citation
      Related
      Austin, James E., J. A. Quelch, Joe R. D'Cruz, and Edward T. Popper. "The Marketing Factor for Nonconventional-Protein Products." Chap. 9 in Protein Resources and Technology, edited by Max Milner, Nevin S. Scrimshaw, and Daniel I.C. Wang, 111–135. Westport, CT: AVI Publishing Company, 1978.
      • Article

      Market Structure, Oligopoly and the Stability of Market Shares

      By: R. E. Caves and M. E. Porter
      Keywords: Markets; Price; Economics
      Citation
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      Caves, R. E., and M. E. Porter. "Market Structure, Oligopoly and the Stability of Market Shares." Journal of Industrial Economics 26, no. 4 (June 1978): 289–313.
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