Publications

07 Feb 2012
First Look

First Look: February 7

company can justify the expense of assembling records. The Internet has transformed how economists interact with these datasets by lowering the cost of storing, updating,... View Details

Keywords: Sean Silverthorne

Web

MBA Experience - Leadership

examines the legal, ethical, and economic responsibilities of corporate leaders. It also teaches students about management and governance systems... View Details

28 Feb 2017
First Look

First Look at New Research, February 28

success factors for managing business experiments at the “incubation moment,” which appear to improve the prospects of success. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52307... View Details

Keywords: Sean Silverthorne

April 2010
Case

A Giant Among Women

By: Willy C. Shih, Ethan S Bernstein, Maly Hout Bernstein, Jyun-Cheng Wang and Yi-Ling Wei

Few CEOs successfully manage the evolution of their companies from OEM outsourcer to branded manufacturer to expert consumer marketer as well as Tony Lo, CEO of Giant Manufacturing Co. Ltd., now the largest bicycle manufacturer in the world. In the mid-1980s, Giant... View Details

Keywords: Consumer Behavior; Customer Focus and Relationships; Global Strategy; Gender; Customer Satisfaction; Product Development; Bicycle Industry; Taiwan

March 2025
Case

Hurtigruten: Sea Zero

By: Christian Kaps and Michael W. Toffel

Hurtigruten was deciding whether the next ship they built should be fully electric. But such a vessel's battery, the size of electric cars, needed to be charged on the ship's multi-day voyage along the Norwegian coast. Before making such a $250 million investment, the... View Details

Keywords: Energy Sources; Alternative Energy; Ship Transportation; Environmental Regulation; Environmental Sustainability; Innovation and Management; Green Technology; Investment; Corporate Social Responsibility and Impact; Shipping Industry; Tourism Industry; Transportation Industry; Travel Industry; Battery Industry; Norway; Europe

02 Apr 2020
What Do You Think?

What Are Lessons for Leaders from This Black Swan Crisis?

unprepared boards and CEOs from responsibility so their companies won’t be sued.” “In the corporate sector, the continuing effort to brand the COVID-19 pandemic as a Black Swan is a retroactive attempt to... View Details

Keywords: by James Heskett

Web

Harvard Business School Online Courses & Learning Platforms

$1,850 Certificate Creating Brand Value Professor Jill Avery Build strong, differentiated brands that resonate with consumers and give your company a competitive edge. 6 weeks, 3-8 hrs/week Pay by July 17... View Details

March 2024 (Revised May 2024)
Case

Amperity: First-Party Data at a Crossroads

By: Elie Ofek, Hema Yoganarasimhan and Alexis Lefort

In the summer of 2023, Amperity management was facing a critical decision on its future direction. Given the dramatic changes occurring within the digital advertising ecosystem, as concerns over consumer privacy placed limits on the ability to engage in third-party... View Details

Keywords: AI and Machine Learning; Technology Adoption; Business Strategy; Digital Marketing; Price; Product; Business or Company Management; Advertising Industry

April 2004
Case

Case Vignette: The Salesman Saga

By: G. Felda Hardymon, Josh Lerner and Ann Leamon

A venture capitalist faces a situation in which a struggling portfolio company has found a promising vice president of sales through a recruitment agency. The candidate would be an excellent fit for another one of the investor's companies--one that is doing much... View Details

Keywords: Salesforce Management; Corporate Governance; Venture Capital; Ethics; Recruitment

14 Mar 2017
First Look

First Look at New Research, March 14

away from headquarters, surveying the field and building relationships, she knew she needed a strong senior management team. Some members of her senior team had been with... View Details

Keywords: Sean Silverthorne

November 2024 (Revised January 2025)
Case

Precision Agriculture at AGCO

By: Rajiv Lal, Alicia Dadlani and Ai-Ling Jamila Malone

In 2024, AGCO, a leading agricultural equipment manufacturer, sought to improve its customers net farm income by 20% over five years by becoming a comprehensive one-stop precision agriculture solutions provider and strengthening its dual channel sales approach—retrofit... View Details

Keywords: Mergers and Acquisitions; Customer Relationship Management; Collaborative Innovation and Invention; Organizational Culture; Sales; Alignment; Integration; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

12 Oct 1999
Research & Ideas

What It Takes: Minorities in the Executive Suite

Express; Solomon Trujillo, president and CEO of U S West Communications; and Ann Fudge, president of Maxwell House Coffee View Details

Keywords: by Judith A. Ross

18 Nov 2015
Research & Ideas

Who Really Determines CEO Salary Packages?

Effects on the Design of Executive Compensation Contracts. The answer could help to explain why CEO salaries tend to be very high across the board. “There’s always been this black box surrounding what happens in the boardroom,” says... View Details

Keywords: by Carmen Nobel; Consulting

10 Jul 2015
Blog Post

Can Entrepreneurship Be Taught?

allowing me to spend time with students and coach them on their new ventures and emerging careers in "startup land." I then helped Professor Tom Eisenmann create a class for second year students... View Details

September 2019 (Revised September 2019)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock

In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details

August 2023 (Revised April 2024)
Case

eBee: Affordable Mobility for Africa

By: Ramon Casadesus-Masanell and Gamze Yucaoglu

The case opens in March 2023, as Sten van der Ham and Jaap Maljers, CEO and co-founder of eBee, an electric bike (e-bike) company in Africa, are contemplating the different avenues for growth and path to profitability for the young and ambitious company. In 2023, the... View Details

Keywords: Business Model; Business Startups; Growth and Development Strategy; Business Strategy; Bicycle Industry; Africa; Kenya