Publications

July 2024
Case

ZEISS: Commercializing Science

By: Maria P. Roche, Carlota Moniz and Daniela Beyersdorfer

Karl Lamprecht, President and CEO of the ZEISS AG Group, mused on how far ZEISS had come in 175 years of being a pioneer in optics, and how the course he had charted since taking the helm of the company could keep it on track. In his role, he oversaw the four core... View Details

29 Jan 2014
Research & Ideas

Super Bowl Ads for Multitaskers

says Teixeira. "But those people who are interested are ready to go now." While emotion-focused ads still led to a net increase in sales, product-focused ads led... View Details

Keywords: by Michael Blanding; Advertising; Sports

30 Jun 2020
Book

Capitalism Is More at Risk Than Ever

The book Capitalism at Risk first appeared in 2011. The problems it identified with social inequality, global trade strife, and environmental degradation have only accelerated by 2020. The new edition of Capitalism at Risk, subtitled How Business Can Lead, is expanded... View Details

Keywords: by Martha Lagace

August 1989 (Revised December 1997)
Case

U.S. Airline Industry--1978-88 (A), The

Describes the evolution of the airline industry in the first decade after deregulation (1978-88). Looks at the primary areas of operation in which managers can effect change (planes, people, routes, marketing). The basic teaching objective is to cover industry... View Details

Keywords: Competitive Advantage; Industry Structures; Air Transportation Industry; United States

12 Aug 2008
First Look

First Look: August 12, 2008

in addition to the already competitive mobile communication segment where the company's once dominant market share was heavily eroded. Mao had to decide on the pricing View Details

Keywords: Sean Silverthorne

17 Jan 2017
Research & Ideas

Can China Maintain Its Economic Power?

industry and gradually spreading elsewhere. Small, state-owned enterprises were slimmed down under Premier Zhu Rongji--basically cut loose and left to go bankrupt and be restructured--while the government... View Details

Keywords: by Deborah Blagg

20 May 2008
First Look

First Look: May 20, 2008

best ideas. The company is now considering the deployment of a prediction market to deepen user involvement and commitment in its innovation; however, it is not sure if it is an appropriate View Details

Keywords: Martha Lagace

07 Apr 2014
Research & Ideas

Negotiation and All That Jazz

they are going to express when their turn comes." During those times, the supporting musician "comps"—or complements—the soloist's tune, a concept Wheeler finds equally applicable View Details

Keywords: by Michael Blanding

July 2002 (Revised September 2002)
Case

Competition in Japanese Financial Markets, 2002 (Abridged)

By: Tarun Khanna

In early 2002, Japan, the world's largest economy, had been mired in a decade-long recession. A range of stimulus packages had failed to work their magic. The "Big Bang" financial deregulation reforms announced in 1998 had not quite produced the economic boom that the... View Details

Keywords: Competition; Financial Markets; Global Strategy; Financial Crisis; Banks and Banking; Banking Industry; Japan

Find at Harvard

10 Apr 2019
HBS Case

How Entrepreneurs Can Turn Lead Into Gold

cats, or whatever,” says Andy Wu, assistant professor of business administration in the Strategy unit of Harvard Business School. “What’s overlooked is a comprehensive framework for how you mobilize the resources—such as financing,... View Details

Keywords: by Michael Blanding; Financial Services

12 Apr 2017
Blog Post

2+2er Pursues HBS/HKS Joint Degree

Director of Strategy and Analytics at the NYC Department of Education. I learned more about the amazing change that can be catalyzed from the intersection of business and government. It was then that I also decided View Details

August 1997 (Revised March 1998)
Case

Unilever's Butter-Beater: Innovation for Global Diversity

By: Clayton M. Christensen and Jorg Zobel

Unilever, one of the world's largest food product manufacturers, has achieved impressive growth in Europe, primarily by acquiring local food companies. Initially Unilever allowed each acquired company to manage its own product development in a way that was tailored to... View Details

Keywords: Growth Management; Brands and Branding; Product Development; Mergers and Acquisitions; Local Range; Cross-Cultural and Cross-Border Issues; Marketing Strategy; Multinational Firms and Management; Innovation and Management; Food; Conflict Management; Food and Beverage Industry; Manufacturing Industry; Europe

29 Sep 2011
Sharpening Your Skills

Sharpening Your Skills: Leveraging Intellectual Property

preventing IP theft in other countries? Is my IP threatened by open innovation? What Are The Keys To Monetizing Ip? Monetizing IP: The Executive's Challenge Many companies fail to develop a View Details

Keywords: Re: Multiple Faculty

February 2014 (Revised August 2014)
Case

The Michelin Restaurant Guide: Charting a New Course

By: Mukti Khaire, Elena Corsi and Jerome Lenhardt

Created in 1900 by the tire manufacturer Michelin, the Michelin Restaurant Guide was widely considered the international benchmark of food rating, and, by 2013, boasted paper editions in 23 countries, and had recently expanded to the United States and Asia. Paper sales... View Details

23 Mar 2021
Book

Succeeding in the New Work-from-Anywhere World

could you send an email? Rather than select in an ad-hoc way, we need to choose the tool that facilitates work. Blanding: You also talk about strategies for working with global teams. What are your top tips... View Details

Keywords: by Michael Blanding

March 2011 (Revised December 2012)
Case

Demand Media

By: John Deighton and Leora Kornfeld

Google search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the way people navigated the Internet. How should Demand Media respond? The business ran on a radically new model in which a stable... View Details

Keywords: Business Model; Information Publishing; Consumer Behavior; Customization and Personalization; Internet and the Web; Publishing Industry