Publications

March 1999 (Revised March 2001)
Case

Nike, Inc.--Entering the Millennium

By: William E. Fruhan Jr.

Traces the evolution of Nike from 1987 through 1998. Through a series of eight assignment questions, it examines how the company has created and sustained a competitive advantage, and how that competitive advantage is reflected in growth, profitability, and share price... View Details

Keywords: Competitive Advantage; Profit; Corporate Strategy; Business Growth and Maturation; Sports Industry; Apparel and Accessories Industry

January 2016 (Revised December 2024)
Case

Airbus Versus Boeing (A)

By: Ramon Casadesus-Masanell

Looks at the development of the competitive actions between Airbus and Boeing from 1992 to 2006. Begins with the question of whether Airbus and Boeing should collaborate on the development of a VLCT (Very Large Commercial Transport) or whether Airbus should develop... View Details

Keywords: Business Model; Decision Choices and Conditions; Competition; Cooperation; Strategy; Air Transportation Industry

13 Aug 2007
Research & Ideas

The Dark Side of Trust

financial success of companies. In fact, I am teaching a second-year elective, titled Strategies Beyond the Market, in which we investigate these linkages. Trust is obviously an important example for a factor beyond the market. Many... View Details

Keywords: by Sean Silverthorne; Service

30 Jan 2019
What Do You Think?

Who Will Measure up to These Two Remarkable Leaders?

value for customers, and extraordinary returns to investors. Neither had extensive schooling in business administration. John Bogle earned a liberal arts degree from Princeton. Herb Kelleher received his from Wesleyan, with majors in... View Details

Keywords: by James Heskett; Air Transportation; Financial Services

June 1999
Background Note

Competition Between the Professions: Law Firms vs. Accounting Firms

By: Ashish Nanda

Discusses the emerging competition between law firms and accounting firms. View Details

Keywords: Business Ventures; Competition; Legal Services Industry; Accounting Industry

Article

Corporate Diversification

By: C. A. Montgomery

Keywords: Business Ventures; Diversification

September 2001
Article

The International Competitiveness of the UK and its Multinational Enterprises

By: L. Nachum, G. Jones and J. H. Dunning

Keywords: Competition; Business Ventures; United Kingdom

01 Mar 2015
News

Cracking Conferences

New York’s World Business Forum? Margaret Molloy (MBA 2000), frequent conference-goer and global chief marketing officer and head of business development at Siegel+Gale, a global strategic branding firm, has... View Details

Keywords: Julia Hanna; Advertising, Public Relations, and Related Services; Professional Services

April 1991 (Revised August 1995)
Supplement

Cat Fight in the Pet Food Industry (B)

By: David J. Collis

Describes the contest for the takeover of Anderson Clayton as industry players compete for one of the seven major dog food makers. View Details

Keywords: Business or Company Management; Bids and Bidding; Competition; Corporate Strategy; Food and Beverage Industry

March 1990 (Revised August 1991)
Case

Tambrands, Inc.: The Femtech Soviet Joint Venture (A)

By: Willis M. Emmons III

Keywords: Joint Ventures; Corporate Strategy; Soviet Union; United States

16 Apr 2001
Research & Ideas

Angels Face the Innovator’s Dilemma

strategic advice for potential disrupters, both entrepreneurs and angels. As new investors begin to evaluate business plans, he said, they should rely on certain litmus tests. One is that the right strategy... View Details

Keywords: by Martha Lagace; Financial Services

January 2011
Supplement

Shar Matin (C)

By: David A. Thomas and Elisa Farri

The head of the subsidiary of a US company faced the decision to present an aggressive growth plan despite his CFO's lack of support. View Details

Keywords: Business Subsidiaries; Decisions; Growth and Development Strategy; Planning

January 2008 (Revised March 2008)
Supplement

Uría Menéndez (C)

By: Robert G. Eccles

The Uria Menendez C case describes the passing of the firm's founder, Rodrigo Uria, its continued success (including being one of the Top 10 MNA law firms in the world) and its decision to open an office in Warsaw. View Details

Keywords: Business Offices; Decisions; Success; Expansion; Legal Services Industry; Iberian Peninsula; Poland

June 1999
Article

Policy Shocks, Market Intermediaries, and Corporate Strategy: Evidence from Chile and India

By: Tarun Khanna and Krishna G. Palepu

Keywords: Markets; Business Ventures; Strategy; Chile; India

April 2017
Supplement

CIC: Catalyzing Entrepreneurial Ecosystems (B)

By: William R. Kerr, Sari Kerr and Alexis Brownell

CIC engages in "guerrilla warfare," offering free or highly discounted rates in order to get its empty offices filled before the opening day of its St. Louis branch. Opening day is a huge success, and CIC St. Louis grows rapidly, even opening a second building. In the... View Details

Keywords: Start-ups; Boston; Cambridge; St. Louis; CIC; Cambridge Innovation Center; Co-working Space; Entrepreneurial Ecosystems; Innovation Ecosystems; Entrepreneurship; Business Startups; Expansion; Growth and Development Strategy; Boston; Cambridge; St. Louis

09 Jul 2008
Research & Ideas

Starbucks’ Lessons for Premium Brands

Starbucks' announcement that it will close 600 stores in the United States is a long-overdue admission that there are limits to growth. In February 2007, a leaked internal memo written by founder Howard Schultz showed that he recognized the problem that his own growth... View Details

Keywords: by John Quelch; Retail

November 1995
Case

"Marketing" at Wachtell, Lipton, Rosen & Katz

By: Jay W. Lorsch and Samanta Graff

Describes the history and unique operating principles of the most successful corporate law firm in the country. Closes with a lengthy quotation by Martin Lipton, who is one of the firm's founding partners and who is described in an American Lawyer article as the "Elvis... View Details

Keywords: Marketing Strategy; Reputation; Business Strategy; Legal Services Industry