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(21,705)
- Faculty Publications (7,269)
- May 1990 (Revised October 1993)
- Case
Cooper Pharmaceuticals, Inc.
Traces the 12-year career of a pharmaceutical salesperson, Bob Marsh, from recruitment to termination. Mr. Marsh has had an uneven career with Cooper Pharmaceuticals, Inc. (CPI) and, after a probationary period, is asked to resign. Following his termination, a number... View Details
- May 1990 (Revised July 1996)
- Case
Ingvar Kamprad and IKEA
By: Christopher A. Bartlett and Ashish Nanda
Traces the development of a Swedish furniture retailer under the leadership of an innovative and unconventional entrepreneur whose approaches redefine the nature and structure of the industry. Traces IKEA's growth from a tiny mail order business to the world's largest... View Details
- 01 May 1990
- Conference Presentation
The 'Atmosphere of Pure Work': Creativity in R&D
- April 1990 (Revised December 1995)
- Case
SouthPark IV
A young entrepreneur examines an 80,000 square foot office/warehouse building as a potential acquisition. The building is currently fully leased but all four leases will expire shortly. Due to changing market conditions, the protagonist has to look at current market... View Details
- April 1990 (Revised November 1992)
- Case
Population Services International: The Social Marketing Project in Bangladesh (Abridged)
By: James E. Austin
Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an... View Details
- April 1990 (Revised February 1994)
- Case
Standard Fruit Co. in Nicaragua (A) (Abridged)
By: James E. Austin
- April 1990
- Case
Nestle Alimentana S.A. -- Infant Formula (Abridged)
By: James E. Austin
The new vice president of infant and dietetic products of Nestle Alimentana S.A. has to make recommendations on the company's marketing programs for its infant formulas in developing countries. The U.S. subsidiary is currently the target of a consumer boycott because... View Details
- 1990
- Chapter
Cost of Product and Process Complexity
By: S. Datar, R. Banker, S. Kekre and T. Mukhopadhyay
- 1990
- Book
Market-Based Debt Reduction for Developing Countries: Principles and Prospects
By: K. Froot, S. Claessens, I. Diwan and P. Krugman
- March 1990
- Case
Lehrer McGovern Bovis, Inc. (Abridged)
Describes the growth of a construction management company and the operating problems it now encounters. Designed to introduce students to the value of competition in the construction industry, to show how the techniques of value analysis can be used to strategic... View Details
- March 1990 (Revised May 1993)
- Case
USSR--1990
Describes the political, economic, and social development of the USSR from 1921-90. Particular emphasis is placed on 1) institutional change, 2) the costs and benefits of central economic planning, and 3) the political economy of perestroika under Mikhail Gorbachev.... View Details
- March 1990 (Revised December 1992)
- Teaching Note
Bank for International Development (TN)
By: W. Carl Kester and Timothy A. Luehrman
Teaching Note for (9-289-034). View Details
- March 1990 (Revised November 1999)
- Case
MCI Communications: Planning for the 1990s
By: Robert L. Simons and Hilary Weston
Concentrates on the evolution of MCI's strategy-setting process following a period of dramatic growth. Opportunistic strategies during MCI's early years have given top managers a dislike of formal strategic planning and a strongly-held belief in top down strategy... View Details
- March 1990 (Revised March 1992)
- Case
New York Against AIDS (A): The Saatchi & Saatchi Compton Advertising Campaign
By: V. Kasturi Rangan and Sohel Karim
Describes the background leading to the development of an advertising campaign to help prevention of AIDS in New York City. The three television networks, however, for various reasons reject the campaign, to the dismay of Saatchi & Saatchi executives. View Details
- March 1990
- Teaching Note
Instructor's Note on Development Project Audits
By: Steven C. Wheelwright, Geoff K. Gill and Kim B. Clark
- February 1990
- Supplement
James Burke: A Career in American Business, Video
- February 1990
- Teaching Note
Adult Development: Readings from Robert Kegan, Instructor's Note
By: Shoshana Zuboff
Keywords: Personal Development and Career
- February 1990
- Background Note
Career Choice-Making Case Assignment
By: Shoshana Zuboff
Keywords: Personal Development and Career