Publications

October 2018
Case

BreezoMeter: Making Air Pollution Data Actionable

By: Frank V. Cespedes, Allison M. Ciechanover and Margot Eiran

The case focuses on an Israeli startup that provides actionable air pollution data and forecasts. The company has over 50 enterprise customers and its tool reached a million people daily in 67 countries. The co-founders wrestle with which markets and customers to focus... View Details

Keywords: Startups; Entrepreneurship; Business Startups; Pollutants; Analytics and Data Science; Sales; Marketing; Decision Choices and Conditions; Technology Industry; Israel; United States

November 2009
Article

Fast or Fair? A Study of Response Times

This paper uses a modified dictator game to investigate the relationship between response times and social preferences. We find that faster subjects more often chose the option with the highest payoff for themselves. Moreover, our within-analysis reveals that, for a... View Details

Keywords: Relationships; Time Management; Social Issues; Decision Choices and Conditions; Management Analysis, Tools, and Techniques; Profit

September 1991 (Revised January 1992)
Case

Allegheny Ludlum: Research and Engineering Resource Allocation

By: Dorothy Leonard-Barton and Geoffrey K. Gill

Allegheny Ludlum's (AL) technical vice president, Jack Shilling faces the task of determining how to allocate engineering resources among five areas of technology. AL's technology organization has great strategic importance and has therefore been untouched by the... View Details

Keywords: Engineering; Resource Allocation; Information Technology; Policy; Leadership; Decisions; Competency and Skills; Projects; Joint Ventures; Strategy; Electronics Industry; Technology Industry

November 1982 (Revised February 1985)
Case

Ruth M. Owades

By: Howard H. Stevenson, Richard O. von Werssowetz and Robert W. Kent

Ruth Owades developed a concept for a new mail order venture offering gardening products. Her current employer turned down the idea, so with permission to try it independently, she has begun the process of raising funds and preparing for a separate operation. She still... View Details

Keywords: Business Startups; Decisions; Entrepreneurship; Borrowing and Debt; Resignation and Termination; Operations; Risk and Uncertainty

January 1998
Case

Meinhard v. Salmon: Court of Appeals of New York (1928)

By: Henry B. Reiling

Meinhard and Salmon were joint venturers who had a 20-year lease on the Hotel Bristol in New York City. Salmon was the managing party. Four months before the lease was to end, the owner approached Salmon and offered to lease all the property, of which the Bristol was... View Details

Keywords: Lawsuits and Litigation; Joint Ventures; Partners and Partnerships; Decisions; Asset Pricing; Leasing; New York (city, NY)

January 1994 (Revised April 1995)
Case

EMC Corporation: Response to Shareholder Litigation (A)

By: Josh Lerner

EMC Corp. is the target of a shareholder class-action lawsuit for the second time. CEO, Richard Egan, must decide whether to settle the case, as is done in 96% of such cases and as EMC itself did previously, or fight the action. View Details

Keywords: Decision Choices and Conditions; Lawsuits and Litigation; Going Public; Management Teams; Business and Shareholder Relations; Technology Industry; United States

January 2013 (Revised February 2013)
Case

EverTrue: Mobile Technology Development (A)

By: William R. Kerr and Alexis Brownell

Brent Grinna is evaluating different options for the technology development of his start-up's iPhone app, including hiring local programmers, finding a CTO, or outsourcing. He only has a little over two months before he presents his alumni networking app to Brown... View Details

Keywords: Start-up; Mobile App; oDesk; Outsourcing; CTO; Minimum Viable Product; App Development; Business Startups; Decisions; Entrepreneurship; Mobile and Wireless Technology; Intellectual Property; Product Development; Globalization; Technology Industry; Massachusetts; Boston; India

February 2010 (Revised June 2014)
Supplement

CityCenter (D): Financial Crisis, Grand Opening, and a New Paradigm

By: John D. Macomber and Griffin James

"CityCenter (D)" follows the (A), (B), and (C) cases with subsequent chronological events through CityCenter's grand opening in December 2009 and financial results through March 2010. The case includes a simple valuation exercise intended to explore CEO Jim Murren's... View Details

Keywords: Insolvency and Bankruptcy; Private Equity; Games, Gaming, and Gambling; Decision Choices and Conditions; Entertainment and Recreation Industry; Nevada; New Jersey

Article

Optimal Value and Growth Tilts in Long-Horizon Portfolios

By: Jakub W. Jurek and Luis M. Viceira

We develop an analytical solution to the dynamic portfolio choice problem of an investor with power utility defined over wealth at a finite horizon, who faces a time-varying investment opportunity set, parameterized using a flexible vector autoregression. We apply this... View Details

Keywords: Decision Choices and Conditions; Private Equity; Investment; Investment Portfolio; Asset Pricing; Value

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September 2008 (Revised August 2009)
Case

VMware, Inc., 2008

By: David B. Yoffie, Andrei Hagiu and Michael Slind

Paul Maritz took the helm of VMware in July 2008, just as the company confronted a radically new competitive environment. Since its founding in 1998, VMware had been the leading provider of virtualization software. Now it faced the kind of threat that every software... View Details

Keywords: History; Digital Platforms; Competition; Decision Choices and Conditions; Applications and Software; Business Strategy

April 2004 (Revised May 2005)
Case

ING DIRECT

By: James L. Heskett

The CEO of ING Direct (U.S.) has to decide: (1) whether and how to coordinate his organization's branding effort with its parent, ING Group, and (2) how fast to grow the business. Includes color exhibits. View Details

Keywords: Decision Choices and Conditions; Entrepreneurship; Leadership Style; Growth Management; Brands and Branding; Planning; Problems and Challenges; Financial Services Industry; United States

March 2002 (Revised May 2002)
Case

Astel Manufacturing Company

By: Joseph L. Bower

The FBI indicates that three purchasing agents are suspected recipients of bribes. After an inconclusive investigation, the agents leave. The superiors are unsure what to do. A rewritten version of an earlier case. View Details

Keywords: Crime and Corruption; Ethics; Problems and Challenges; Decision Choices and Conditions; Government and Politics; Resignation and Termination