Publications

Article

An Integrated Decision-Making Approach for Improving European Air Traffic Management

By: Yael Grushka-Cockayne, Bert De Reyck and Zeger Degraeve

We develop a multistakeholder, multicriteria decision-making framework for Eurocontrol, the European air traffic management organization, for evaluating and selecting operational improvements to the air traffic management system. The selected set of improvements will... View Details

Keywords: Decision Making; Framework; Operations; Performance Improvement; Government Administration; Air Transportation Industry; Europe

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May 2014
Article

Observation Bias: The Impact of Demand Censoring on Newsvendor Level and Adjustment Behavior

By: Nils Rudi and David Drake

In an experimental newsvendor setting we investigate three phenomena: level behavior—the decision-maker's average ordering tendency; adjustment behavior—the tendency to adjust period-to-period order quantities; and observation bias—the tendency to... View Details

Keywords: Prejudice and Bias; Behavior; Logistics; Decision Making

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2008
Working Paper

The Artful Dodger: Answering the Wrong Question the Right Way

By: Todd Rogers and Michael I. Norton

What happens when people try to "dodge" a question they would rather not answer by answering a different question? In four online studies using paid participants, we show that listeners can fail to detect dodges when speakers answer similar—but objectively... View Details

Keywords: Communication Strategy; Interpersonal Communication; Judgments; Perception

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1994
Other Unpublished Work

The Value Choices in State and Local Spending: A Workbook

By: Dutch Leonard and Monica Friar

Keywords: Spending; Local Range; Cost vs Benefits

September 2024 (Revised October 2024)
Case

Anker Innovations (A)

By: Feng Zhu, Jiangyong Lu and Nancy Hua Dai

An Amazon-native brand, Anker is the world’s No. 1 mobile charging brand and a leading consumer electronics company. Over the years, Anker developed an effective model of proving new products online first by leveraging customer insights from its proprietary Voice of... View Details

Keywords: Decision Choices and Conditions; Product; Distribution; Product Launch; Electronics Industry; Consumer Products Industry

January 2010 (Revised February 2012)
Case

Meetup

By: Mikolaj Jan Piskorski and David Chen

Meetup, an on-line company providing means of arranging face-to-face meetings, is deciding between two options of increasing its revenue by investing to: (i) increase new sign ups, (ii) improve the engagement of existing users. View Details

Keywords: Business Growth and Maturation; Decision Choices and Conditions; Business Strategy; Web Services Industry

September 2000
Case

Jardines: Tapping the Asian E-Commerce Market

By: F. Warren McFarlan, Melissa Dailey and Fred Young

"We have made significant progress in reshaping the group in the current cycle of change," announced the homepage of Jardine Matheson & Co.'s web site. Percy Weatherall, newly appointed managing director of the company, knew all too well about change. In his previous... View Details

Keywords: Corporate Entrepreneurship; Decisions; Information Technology; Corporate Strategy; Technology Adoption

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01 Jan 2006
News

Who Has the D

Keywords: Paul Rogers, Marcia Blenko

January 2021 (Revised March 2021)
Case

Juno (A): Leveraging Student Power

By: Joshua Schwartzstein, Kathleen L. McGinn and Amy Klopfenstein

In March 2020, Chris Abkarians and Nikhil Agarwal were in the midst of preparing the annual auction for their student loan assistance startup, Juno. Both current MBA students at Harvard Business School, the duo founded Juno in 2018 to leverage student bargaining power... View Details

13 Jul 2022
Book

Reimagining the Economy: What Would It Take to Put People First?

Like: Feeling Powerless at Work? Time to Agitate, Innovate, and Orchestrate How to Avoid the 'Ethical Slide' That Leads Companies Astray Empower Your Employees to Make Better Decisions Feedback or ideas to... View Details

Keywords: by Avery Forman

September 2021 (Revised December 2021)
Case

Spire, the CubeSat Revolution, and the Government as a Space Data Customer

By: Matthew Weinzierl, Mehak Sarang and Brendan L. Rosseau

This case outlines the rise of Spire Global, a young space company using CubeSats to provide weather data and weather prediction services. In addition to tracing the evolution of a space startup from novel idea to publicly-traded company, the case also examines the... View Details

Keywords: Space; Government Contracting; Remote Sensing; Satellites; Business Startups; Public Sector; Cost vs Benefits; Competition; Weather; Forecasting and Prediction

21 Nov 2024
Blog Post

How Alumni Can Recruit When They Aren’t Recruiters

questions. Although many of these fields are optional when posting a job, filling them out can minimize questions from students. Be honest about salary levels/grades, and timelines for interviews and decision View Details

Keywords: All Industries

09 Dec 2015
Research Event

How Do You Predict Demand and Set Prices For Products Never Sold Before?

in a digitally-transformed economy. “All of these decisions would be easy to make if I knew what consumer demand will be. The problem is that I have a lot of uncertainty in demand” All retailers face tricky... View Details

Keywords: by Carmen Nobel; Retail; Apparel & Accessories

March 2018
Teaching Note

Mavi: Fashioning a Path to Brand Growth

By: Jill Avery and Gamze Yucaoglu

Mavi, a leading Turkish apparel retailer, had sales of $419 million in 2015, up 20%. Growth rates like these were becoming routine at Mavi. But, its path to growth was getting more challenging, and Turkven, Mavi’s private equity partner, was planning its exit options... View Details

Keywords: Retailing; Fashion; Brand; Brand Management; Brand Extension; Brand Equity; Private Equity; Marketing; Marketing Strategy; Brands and Branding; Growth and Development Strategy; Decision Choices and Conditions; Retail Industry; Fashion Industry; Turkey; Europe

June 2016
Case

Career at a Crossroad: Akhil and Roopa

By: Noam Wasserman

Akhil Patel is passionate about his business idea: an innovative green technology fuel cell. He wants to dive in and commit to his startup, but Roopa Rao, his fiancee, is much more risk averse, his parents don't approve of the startup, and Akhil has an enticing... View Details

Keywords: Technological Innovation; Opportunities; Decision Choices and Conditions; Business Startups; Green Technology Industry

March 2011 (Revised January 2013)
Teaching Note

ProPublica (TN)

By: Michel Anteby and Ryan Johnson

Teaching Note for #410-140. View Details

Keywords: Markets; Finance; Competency and Skills; Knowledge; Nonprofit Organizations; Resource Allocation; Decision Choices and Conditions; Journalism and News Industry

07 Feb 2005
Research & Ideas

How “Career Imprinting” Shapes Leaders

tended to make different kinds of decisions as leaders once they left these firms to go manage and lead young biotech firms. But before I describe the consequences of cultivating different kinds of career... View Details

Keywords: by Mallory Stark

2000
Other Unpublished Work

Career Concerns and Staged Investment: Evidence from the Venture Capital Industry

By: Malcolm Baker

I develop a model in which career concerns lead to inefficient reinvestment decisions. Managers have incentives to inflate interim returns by continuing bad projects and delaying write-offs. In the venture capital industry, the syndication of follow-on investments can... View Details

Keywords: Performance Efficiency; Valuation; Venture Capital; Investment; Decisions; Motivation and Incentives; Quality

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September 2009 (Revised February 2011)
Case

Eden McCallum: A Network-Based Consulting Firm (A)

By: Heidi K. Gardner and Robert G. Eccles

Eden McCallum pioneered the network-based ("virtual") consulting firm model in the U.K. Contracting freelance consultants on a per-project basis keeps overheads lean so that Eden McCallum's fees are a fraction of the big firms' rates. Their flexible, low-cost model has... View Details

Keywords: Business Model; Decision Choices and Conditions; Financial Crisis; Growth and Development Strategy; Expansion; Consulting Industry; United Kingdom