Publications

May 2017 (Revised October 2017)
Supplement

Uber: Changing the Way the World Moves (B)

By: Youngme Moon

This (B) case was written as a follow-up to the original case, “Uber: Changing the Way the World Moves” (HBS No. 316-101). It describes a slew of controversial incidents besetting the company in early 2017. View Details

Keywords: Marketing; Business Startups; Entrepreneurship; Competitive Strategy; Transportation; Problems and Challenges; United States

08 Apr 2015
What Do You Think?

Are Technology Companies Ripe for Disruption?

competitors locked into a product development strategy calling for growth through product obsolescence and more and more largely unused but expensive bells and whistles. We're told that the typical user of information technology today... View Details

Keywords: by James Heskett; Computer; Technology

July 1998
Case

Microsoft--1995 (Abridged)

By: Tarun Khanna and David B. Yoffie

Focuses on how Microsoft built one of the world's greatest franchises and poses questions about what, if anything, can stop the company. Teaching purpose: To teach building competitive advantage, the advantages of bundling, and the sustainability of competitive... View Details

Keywords: Competitive Strategy; Competitive Advantage; Business Strategy; Corporate Strategy; Horizontal Integration; Information Technology Industry; Computer Industry

August 1998
Teaching Note

Onset Ventures TN

Teaching Note for (9-898-154). View Details

Keywords: Venture Capital; Business Startups; Strategy

October 1998
Case

Conduit Communications

By: William A. Sahlman and Jon Biotti

Keywords: Business Model; Growth and Development Strategy; United Kingdom

Find at Harvard

04 Sep 2013
News

How Relevant is Long-Range Strategic Planning?

Keywords: Rita Gunther McGrath; Management of Companies and Enterprises; Management

01 Feb 1998
News

Kicking Off a Startup: Jennifer Rottenberg (MBA '96)

Women's sports is one of the hottest growth sectors in the business of sports. A case in point is the National Soccer Alliance (NSA), a new women's professional soccer league currently in the startup phase. With exhibition games, special... View Details

Keywords: Nancy O. Perry

06 May 2002
What Do You Think?

What’s Driving the “New Marketing?”

Jain (Harvard Business School Publishing, 2002) is a fact in many organizations today. It can be summed up by the question, "What's new?" Karl Hansen commented, "New Marketing is just another way to help people try to... View Details

Keywords: by James Heskett

September 1994
Case

Otis Elevator Company: China Joint Venture (D)

By: Michael Y. Yoshino

Describes a set of challenges facing Otis Elevator's joint venture in China as it seeks to expand to other regions of the country. A rewritten version of an earlier case. View Details

Keywords: Joint Ventures; Expansion; Growth and Development Strategy; Business Strategy; Globalization; Construction Industry; Manufacturing Industry; China

01 Jun 2020
What Do You Think?

Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?

out-satisfy Amazon. The managements of Walmart and Target didn’t just come up with emergency strategies on the spur of the moment. Clearly, their managements had for some time been plotting ways of competing against an organization that... View Details

Keywords: by James Heskett; Retail

June 1999
Article

Policy Shocks, Market Intermediaries, and Corporate Strategy: Evidence from Chile and India

By: Tarun Khanna and Krishna G. Palepu

Keywords: Markets; Business Ventures; Strategy; Chile; India

Find at Harvard

March 1996 (Revised August 2000)
Case

Wildfire Communications, Inc. (A)

By: Jeffrey F. Rayport and Mary Connor

Founder and CEO Bill Warner is faced with critical decisions regarding the product lines, target markets, and technology platforms that his start-up, Wildfire Communications, Inc., will pursue. In addition to the question of strategic focus across these lines of... View Details

Keywords: Technology; Resource Allocation; Organizational Culture; Business Startups; Business Strategy; Communications Industry; Technology Industry

01 Feb 2001
News

Porter Appointed to University Professorship

His books can be found on the shelves of CEOs, heads of state, academicians, and business school students alike. Countries and companies all over the world have embraced his theories on competition and View Details

Keywords: Doug Gavel; University Professorship; C. Roland Christensen; Sumner H. Slichter

19 Apr 2018
News

One Last Pitch

The 2018 New Venture Competition started last fall with 360 teams. By Wednesday, April 18, just 12 teams—four finalists from each of the Alumni, Student Social Enterprise, and Student Business tracks—were left standing, vying for $315,000... View Details

Keywords: Jennifer Myers

November 1995
Case

"Marketing" at Wachtell, Lipton, Rosen & Katz

By: Jay W. Lorsch and Samanta Graff

Describes the history and unique operating principles of the most successful corporate law firm in the country. Closes with a lengthy quotation by Martin Lipton, who is one of the firm's founding partners and who is described in an American Lawyer article as the "Elvis... View Details

Keywords: Marketing Strategy; Reputation; Business Strategy; Legal Services Industry