Publications

18 Feb 2017
News

We are in a deglobalization period: Business historian Geoffrey G. Jones

Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies

Speaker's Box, Journal of Advertising Research

“Speaker’s Box” invites academics and practitioners to identify potential areas of research affecting marketing and advertising. Its intention is to bridge the gap between the length... View Details

August 2016 (Revised July 2017)
Case

Singapore Airlines: Premium Goes Multi-Brand

By: Rohit Deshpande and Dawn H. Lau

Singapore Airlines had long been considered the gold standard for its innovative customer service. However, the company was faced with new sources of competition, from the rapid growth of Southeast Asian low-cost carriers on the one hand, to the expansion of premium... View Details

Keywords: Customer Focus and Relationships; Economic Slowdown and Stagnation; Management Teams; Brands and Branding; Air Transportation Industry; Travel Industry; Singapore

07 Mar 2007
Research & Ideas

How Do You Value a “Free” Customer?

for the auction house, which must determine how to allocate marketing and other expenditures between buyers and sellers to attract new business. As more job seekers sign on to Monster.com, more employers are willing to be paying customers... View Details

Keywords: by Sarah Jane Gilbert; Web Services

February 2025
Case

Doing Business in Casablanca, Morocco

By: Karen G. Mills, Ahmed Dahawy and Choetsow Tenzin

This case examines the challenges and opportunities of doing business in Morocco. The case explores the various historical, cultural, and social factors that impact the business environment. It also highlights Morocco’s unique economy where cash remains a dominant... View Details

Keywords: Business Model; Cultural Entrepreneurship; Social Entrepreneurship; Business History; Business and Government Relations; Technological Innovation; Cash; Culture; Distribution Industry; Financial Services Industry; Morocco

April 2015 (Revised April 2015)
Case

Yale University Investments Office: February 2015

By: Josh Lerner

David Swensen and the Investments Office staff must decide whether to continue to allocate the bulk of the university's endowment to illiquid investments—hedge funds, private equity, real estate—given the impact of the recent market turmoil. The case explores the risks... View Details

Keywords: Asset Management; Resource Allocation; Investment; Venture Capital; Investment Funds; Property; Private Equity

June 2014
Teaching Note

Steve Carpenter at Cake Financial

By: Thomas R. Eisenmann

After investing $9 million of venture capital, Cake Financial had failed to reach critical mass. In early 2010 Cake's assets were sold and the company was dissolved. Founded in 2006, the San Francisco-based Internet company allowed users to monitor their investments... View Details

Keywords: Corporate Entrepreneurship; Business or Company Management; Business Model; Growth and Development Strategy; Business Strategy; Internet; Financial Services Industry; Web Services Industry

December 2011 (Revised January 2012)
Supplement

Pierre Frankel in Moscow (C): Results

By: Rosabeth Moss Kanter and Matthew Bird

After 18 months as the deputy managing director of a global technology company's Russia subsidiary, a young and upcoming French executive prepared to hand over leadership. The executive reflected on what he had achieved and how as he considered next steps. He wanted to... View Details

Keywords: Management Succession; Personal Development and Career; Manufacturing Industry; Technology Industry; Moscow

February 2006 (Revised April 2006)
Case

Grove International Partners

By: Robert F. Higgins, Carin-Isabel Knoop and Suzanne Petrela

Grove International Partners, one of the world's largest international real estate private equity funds, is actively seeking new investment opportunities in the seniors housing industry. The firm has identified two potential opportunities--one located in Japan and one... View Details

Keywords: Decision Choices and Conditions; Private Equity; Investment; Opportunities; Financial Services Industry; Health Industry; Japan; United Kingdom

January 2006 (Revised February 2006)
Case

E.ON Corporate Strategy

By: Forest L. Reinhardt and Sebastian Frankenberger

Examines the corporate strategy of German energy giant E.ON. The firm is vertically integrated, horizontally diversified across electricity and natural gas, and active in numerous countries in Europe as well as in the United States. Explores the costs and benefits of... View Details

Keywords: Diversification; Vertical Integration; Corporate Strategy; Globalization; Energy Sources; Economics; Energy Industry; Germany; United States; Europe

August 1996
Case

ThermoLase

By: William A. Sahlman and Andrew S. Janower

John Hansen, CEO of ThermoLase, must develop a plan of action to exploit the company's new development-stage revolutionary hair removal technology with negligible revenues and a $500 million market capitalization. This nascent public Thermo Electron spin out company... View Details

Keywords: Business or Company Management; Corporate Entrepreneurship; Venture Capital; Business Strategy; Growth and Development Strategy; Business Plan; Beauty and Cosmetics Industry

February 1982 (Revised November 1994)
Case

San Fabian Supply Co. (Philippines)

MacDowell Corp., a producer of construction supplies, terminated its exclusive distribution arrangement with San Fabian Supply Co., its sole distributor in the Philippines for nearly 20 years. Paul Cheng the owner of San Fabian had to decide whether to accept... View Details

Keywords: Relationships; Distribution Channels; Construction Industry; Manufacturing Industry; Philippines

December 1993 (Revised March 1997)
Case

Recruiting at Bowles Hollowell Conner & Co.

By: John J. Gabarro, Herminia M. Ibarra, John P. Kotter and Andrew P. Burtis

Examines the recruiting process of Bowles Hollowell Conner & Co. (BHC), an investment banking firm known for its work with middle market companies. Specifically, presents a profile of the firm and its recruiting process and then examines that process through the firm's... View Details

Keywords: Investment Banking; Recruitment; Selection and Staffing; Job Interviews; Banking Industry