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  • 19 Aug 2008
  • First Look

First Look: August 19, 2008

Author:Noel Watson Abstract In this paper we propose a perceptions framework for categorizing a range of inventory decision making that can be employed in a single-stage supply chain. We take the existence of a wide range of inventory... View Details
Keywords: Sean Silverthorne
  • 09 Jan 2006
  • Research & Ideas

What Really Drives Your Strategy?

meant that the manufacturing floor was increasingly allocating more space to microprocessors. As that more profitable market grew, Intel became a microprocessor company, not a memory company. These operating level decisions changed the de... View Details
Keywords: by Martha Lagace
  • 20 May 2016
  • Op-Ed

World Health Organization Lacks Leadership to Combat Pandemics

public advisories, and it is regarded as more of a policeman than a partner by national governments. Its many dedicated scientists produce useful reports on the global state of public health, but the WHO's bureaucracy impedes the decisive... View Details
Keywords: by John Quelch; Health
  • 30 Dec 2013
  • HBS Case

HBS Cases: What Warren Buffett Saw in Newspapers

owned interests in TV broadcasting and digital media, was carrying high levels of debt despite deep workforce and capital expenditure cuts. It was a situation that led its CFO to express doubt that Media General could remain in compliance with its loan covenants. The... View Details
Keywords: by Deborah Blagg; Journalism & News; Publishing
  • 04 Jul 2005
  • Research & Ideas

Should You Outsource Your Marketing?

that outside expertise is often needed. Sony, a legendary marketer, outsourced its program to market products through its online "Sony Style" store, recognizing that they needed expertise in areas such as customer database construction. With media... View Details
Keywords: by Poping Lin
  • 21 Apr 2003
  • Research & Ideas

Will American Brands Be a Casualty of War?

of war. We have reached the tipping point where Pax Americana now threatens Brand America. For some, the problem is the Bush administration's pattern of unilateral decision making. For others, especially in Europe, Bush's manner has... View Details
Keywords: by Sean Silverthorne
  • June 2017 (Revised May 2018)
  • Supplement

Hilti Fleet Management Video Supplements

By: Ramon Casadesus-Masanell, Oliver Gassmann and Roman Sauer
This case explores the introduction of fleet management in the construction industry by the premium power tools manufacturer Hilti in 2000. Following its customers’ needs, Hilti moved from selling power tools to leasing them as a service. The introduction of the new... View Details
Keywords: Hilti; Business Model Innovation; Fleet Management; Decision-making; Implementation; Power Tools Industry; Europe; Switzerland; Liechtenstein; Business Model; Restructuring; Transformation; Transition; Customer Value and Value Chain; Construction; Leasing; Strategy; Decision Making; Construction Industry; Switzerland; Liechtenstein; Germany; Austria; Europe; United States; Asia; Brazil; China; Latin America; North America; Africa; Japan; Hong Kong
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Casadesus-Masanell, Ramon, Oliver Gassmann, and Roman Sauer. "Hilti Fleet Management Video Supplements." Harvard Business School Multimedia/Video Supplement 717-808, June 2017. (Revised May 2018.)
  • 16 Apr 2019
  • First Look

New Research and Ideas, April 16, 2019

the causes of anti-immigrant sentiments. I exploit exogenous variation in European immigration to U.S. cities between 1910 and 1930 induced by World War I and the Immigration Acts of the 1920s as well as instrument immigrants’ location View Details
Keywords: Dina Gerdeman
  • 24 Mar 2015
  • First Look

First Look: March 24

users' decisions about where and how to focus their attention: users who decide what to click based on listings' relevance became more likely to select paid listings, while users who are influenced by listings' visual presentation and... View Details
Keywords: Sean Silverthorne
  • 19 Feb 2014
  • Research & Ideas

Racist Umpires and Monetary Ministers

about baseball and race, he's explored questions such as how much money motivates ministers, and how much financial journalists affect the stock market. "I am interested in what motivates people," he says, "and what causes them to make the View Details
Keywords: by Michael Blanding; Sports; Information; Publishing
  • 12 Aug 2008
  • Op-Ed

Google-Yahoo Ad Deal is Bad for Online Advertising

revenue effect (increased payment from higher-ranked advertisers like A can exceed the direct effect (increased payment by the lowest-ranked advertiser, i.e., B. So minimum bids matter even more than intuition suggests. Other Google View Details
Keywords: by Benjamin G. Edelman; Advertising; Publishing
  • 22 Apr 2002
  • Lessons from the Classroom

Entrepreneurship: It Can Be Taught

start-up or within an existing organization. So the first part focuses on concepts, while the second spotlights practice and application. We've identified four fundamentals of entrepreneurial management. The first fundamental is recognizing opportunity and driving... View Details
Keywords: by Staff
  • 06 Mar 2012
  • First Look

First Look: March 6

interrelated, and all of them affected by government policy. U.S. lawmakers must carefully consider the effects of interventions in at least 12 areas, ranging from capital markets to tax treatment to intellectual property to health care. Their View Details
Keywords: Sean Silverthorne
  • 15 Feb 2011
  • First Look

First Look: Feb. 15

incomplete contracts model of vertical integration choices into a standard perfectly competitive international trade framework. Integration decisions are driven by a trade-off between the pecuniary benefits of coordinating production... View Details
Keywords: Sean Silverthorne
  • 18 Apr 2017
  • First Look

First Look at New Ideas, April 18

to make a decision regarding one of the industry's "transformational assets," the Bayer team had to move quickly and carefully as they were determined not to overpay for the asset. Purchase this case:... View Details
Keywords: by Sean Silverthorne
  • 26 Mar 2012
  • Research & Ideas

What Neuroscience Tells Us About Consumer Desire

neuroscience. "But they aren't very good at accessing where that value comes from, or how and when it is influenced by factors like store displays or brands. [Neuroscience] can help us understand those hidden elements of the decision... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 22 Jun 2010
  • First Look

First Look: June 22

self-sorting, and manager-directed joint learning. It shows that such culture will be stronger among more important employees and in older and more successful firms where employees make important decisions and the manager has strong... View Details
Keywords: Martha Lagace
  • 30 Mar 2009
  • Research & Ideas

Professional Networks in China and America

because American managers typically separate their social and work lives, possibly reflecting the influence of the Protestant work ethic tradition of separating the personal from the professional. Chinese managers have less trouble accepting that personal feelings and... View Details
Keywords: by Sean Silverthorne
  • 01 Nov 2024
  • In Practice

Layoffs Surging in a Strong Economy? Advice for Navigating Uncertain Times

decision about entrepreneurship Starting your own company after a layoff is a significant decision. While it may seem like an opportune time, research suggests there are some important considerations. “Entrepreneurs coming from high-tech... View Details
Keywords: by Rachel Layne; Technology; Information Technology
  • May 2021 (Revised February 2024)
  • Teaching Note

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Ayelet Israeli and Jill Avery
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; "Marketing Analytics"; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
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Israeli, Ayelet, and Jill Avery. "THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)." Harvard Business School Teaching Note 521-097, May 2021. (Revised February 2024.)
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