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  • All HBS Web  (17,987)
    • People  (25)
    • News  (3,204)
    • Research  (12,467)
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    • Multimedia  (227)
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  • November 2009 (Revised March 2013)
  • Case

PureCircle

By: David E. Bell and Aldo Sesia
In December 2008, the U.S. Food and Drug Administration (FDA) determined that high-purity Rebaudioside A (Reb A), a natural and calorie-free product that a young company named PureCircle manufactured from the Stevia plant, could be used in beverages, foods, and as a... View Details
Keywords: Customer Relationship Management; Investment; Globalization; Leadership; Risk Management; Product Launch; Production; Performance Productivity; Business and Shareholder Relations; Food and Beverage Industry; United States
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Bell, David E., and Aldo Sesia. "PureCircle." Harvard Business School Case 510-032, November 2009. (Revised March 2013.)
  • September 2000 (Revised July 2001)
  • Case

Chapters.ca

By: Michael J. Roberts, Rajiv Lal and Walter J. Salmon
Describes the challenges facing the online site associated with Canada's largest bricks-and-mortar bookseller. Presents a variety of lenses for examining the economic model of the online versus traditional book-selling business, and asks students to identify the... View Details
Keywords: Marketing Strategy; Internet and the Web; Business Model; Entrepreneurship; Product Marketing; Business Strategy; Technological Innovation; Canada
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Roberts, Michael J., Rajiv Lal, and Walter J. Salmon. "Chapters.ca." Harvard Business School Case 801-158, September 2000. (Revised July 2001.)
  • 2022
  • Working Paper

Responding Strategically to Competitors' Failures: Evidence from Medical Device Recalls & New Product Submissions

By: George P. Ball, Jeffrey T. Macher and Ariel Dora Stern
Medical device firms operate at the frontiers of innovation. When functioning properly, innovative medical devices can prolong and improve lives; when malfunctioning, the same devices may harm patients and lead to product recalls. Product recalls create significant... View Details
Keywords: New Product Development; Recalls; Product Failures; Medical Devices; FDA; Health Care; Product Development; Product; Failure; Competition; Opportunities; Medical Devices and Supplies Industry
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Ball, George P., Jeffrey T. Macher, and Ariel Dora Stern. "Responding Strategically to Competitors' Failures: Evidence from Medical Device Recalls & New Product Submissions." Harvard Business School Working Paper, No. 19-028, September 2018. (Revised March 2022.)
  • April 2006 (Revised April 2007)
  • Case

Endeca Technologies: New Growth Opportunities

By: Paul A. Gompers and Kristin Perry
Steve Papa, CEO of Endeca Technologies, must decide whether to expand into a new market with a new application of his company's technology. Endeca has experienced significant success with its information access software in the online retail industry, and in September... View Details
Keywords: Decision Choices and Conditions; Market Entry and Exit; Production; Organizational Structure; Partners and Partnerships; Opportunities; Expansion; Internet and the Web; Applications and Software; Information Technology Industry
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Gompers, Paul A., and Kristin Perry. "Endeca Technologies: New Growth Opportunities." Harvard Business School Case 206-041, April 2006. (Revised April 2007.)
  • December 1980 (Revised July 1991)
  • Case

Loctite Corp.: Industrial Products Group

By: John A. Quelch
A new product introduction strategy covering all elements of the marketing mix must be planned for equipment designed to dispense industrial adhesives. The equipment and adhesives are manufactured by the same company. View Details
Keywords: Product Marketing; Manufacturing Industry; Industrial Products Industry
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Quelch, John A. "Loctite Corp.: Industrial Products Group." Harvard Business School Case 581-066, December 1980. (Revised July 1991.)
  • May–June 2024
  • Article

Should Your Brand Hire a Virtual Influencer?

By: Serim Hwang, Shunyuan Zhang, Xiao Liu and Kannan Srinivasan
Followers respond more favorably to sponsored posts by virtual influencers versus those by humans, costs are lower, and creating an influencer from scratch allows marketers to introduce more diversity. View Details
Keywords: Social Media; AI and Machine Learning; Brands and Branding; Power and Influence
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Hwang, Serim, Shunyuan Zhang, Xiao Liu, and Kannan Srinivasan. "Should Your Brand Hire a Virtual Influencer?" Harvard Business Review 102, no. 3 (May–June 2024): 56–60.
  • November 2003 (Revised September 2008)
  • Case

Circle Gastroenterology Products (A)

By: Regina E. Herzlinger and James Weber
A new, minimally invasive medical device has achieved only one-third of its budget. Was the problem one of marketing strategy, sales, reimbursement, and/or clinical trials? View Details
Keywords: Health Testing and Trials; Marketing Strategy; Product Marketing; Sales; Medical Devices and Supplies Industry
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Herzlinger, Regina E., and James Weber. "Circle Gastroenterology Products (A)." Harvard Business School Case 304-052, November 2003. (Revised September 2008.)
  • May 2011 (Revised September 2015)
  • Background Note

A Note on Private Equity in Developing Countries

By: Josh Lerner, Ann Leamon and Abishai Vase
This note provides an overview of private equity in emerging markets as of late 2009. View Details
Keywords: Development Economics; Developing Countries and Economies; Private Equity; Investment; Emerging Markets
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Lerner, Josh, Ann Leamon, and Abishai Vase. "A Note on Private Equity in Developing Countries." Harvard Business School Background Note 811-102, May 2011. (Revised September 2015.)
  • 25 Oct 2020
  • News

Google's founders have vanished as the company goes to war with Washington. It's yet another mess for Sundar Pichai to clean up.

  • March 2016 (Revised November 2021)
  • Teaching Note

T-Mobile in 2013: The Un-Carrier

By: John Beshears and Francesca Gino
By 2013, the U.S. wireless industry was in the midst of a costly transition. As consumers began to embrace more sophisticated mobile devices, the industry's four main players spent heavily to improve their infrastructures for providing reliable high-speed data... View Details
Keywords: Wireless Industry; Telecommunications; Mobile; Service Contracts; Behavioral Economics; Add-on Fees; Shrouded Attributes; Contracts; Competitive Strategy; Consumer Behavior; Infrastructure; Mobile and Wireless Technology; Telecommunications Industry; United States
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Beshears, John, and Francesca Gino. "T-Mobile in 2013: The Un-Carrier." Harvard Business School Teaching Note 916-048, March 2016. (Revised November 2021.)
  • 2009
  • Working Paper

Does Competition Favor Delegation?

By: Christian Alejandro Ruzzier
This paper studies the consequences of product-market competition on firms' decisions to delegate more or fewer decision-making responsibilities to managers. By simultaneously addressing the choice of both competitive actions and organizational design, the paper makes... View Details
Keywords: Business or Company Management; Competition; Decision Making
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Ruzzier, Christian Alejandro. "Does Competition Favor Delegation?" Harvard Business School Working Paper, No. 10-009, July 2009.
  • 06 Apr 2017
  • HBS Seminar

Arkadiy Sakhartov, Wharton, University of Pennsylvania

    Mohammed Al Barwani

    Keywords: Oil; Gas; Mining Exploration; Diversified
    • Article

    When the Name Is the Game

    By: Marco Bertini, John Gourville and Elie Ofek
    In Romeo and Juliet, the fair maiden asks, "What's in a name?" When it comes to marketing next-generation products for the global marketplace, we have done extensive research and found that names can play an enormous role in a product's success. View Details
    Keywords: Next-generation Products; Product Development; Brands and Branding; Marketing; Global Range
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    Bertini, Marco, John Gourville, and Elie Ofek. "When the Name Is the Game." Business Strategy Review 22, no. 3 (Fall 2011): 50–55.

      Beatriz Fernández

      Keywords: Food Service
      • August 2018 (Revised June 2019)
      • Case

      Oaktree: Pierre Foods Investment

      By: Victoria Ivashina and Mike Harmon
      This case is a setting to discuss “loan to own” investment strategy that is often pursued by distressed investors. The aftermath of the 2007 financial crisis left many companies with poor liquidity and limited ability to obtain credit. One of these companies was Pierre... View Details
      Keywords: Distress Investing; Investment; Debt Securities; Strategy; Restructuring
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      Ivashina, Victoria, and Mike Harmon. "Oaktree: Pierre Foods Investment." Harvard Business School Case 219-018, August 2018. (Revised June 2019.)
      • 19 Apr 2011
      • First Look

      First Look: April 19

      uncertainty, and the development of specialized expertise, while the benefits of greater breadth are linked to the economies of scope achieved by sharing common resources, such as advertising or production... View Details
      Keywords: Sean Silverthorne
      • June 2021
      • Case

      Mobileye 2021: Robotaxi and/or Consumer AV?

      By: David B. Yoffie, Danielle Golan and Nicole Tempest Keller
      In March 2021, Amnon Shashua, co-founder and CEO of Israel-based Mobileye, was preparing to meet with Intel’s new CEO, Pat Gelsinger, to review plans for the future. Mobileye had been acquired by California-based Intel in 2017, but still operated independently.... View Details
      Keywords: Technology Companies; Robotics; Autonomous Vehicles; Strategy; Decision Making; Transportation; Technological Innovation; Technology Industry; Auto Industry; Transportation Industry; Israel
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      Yoffie, David B., Danielle Golan, and Nicole Tempest Keller. "Mobileye 2021: Robotaxi and/or Consumer AV?" Harvard Business School Case 721-481, June 2021.
      • Web

      Organizational Behavior - Doctoral

      psychological approach to the study of interpersonal relationships within organizations and groups, and the effects that groups have on individuals. In macro organizational behavior, scholars use... View Details
      • 18 Oct 2018
      • Research & Ideas

      How to Use Free Shipping as a Competitive Weapon

      ablokhin Free shipping is an increasingly important tool in the online retailer's marketing arsenal, but few sellers understand the intricacies of the strategy and are leaving significant profits on the... View Details
      Keywords: by Kristen Senz; Retail
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