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Show Results For
- All HBS Web
(10,237)
- People (25)
- News (1,509)
- Research (7,093)
- Events (19)
- Multimedia (16)
- Faculty Publications (5,555)
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- August 1991 (Revised September 1994)
- Background Note
What Is Industrial Marketing?
Discusses the key distinguishing aspects of industrial as compared to consumer marketing. These differences are highlighted for organizational as well as marketing mix aspects. View Details
Keywords: Customer Relationship Management; Innovation Strategy; Growth and Development Strategy; Marketing Channels; Marketing Strategy; Marketplace Matching; Organizational Change and Adaptation; Core Relationships; Industrial Products Industry; Manufacturing Industry
Rangan, V. Kasturi. "What Is Industrial Marketing?" Harvard Business School Background Note 592-012, August 1991. (Revised September 1994.)
- 02 Sep 2019
- What Do You Think?
Are Overlooked Forces Shielding the US from Severe Economic Downturns?
have flattened significantly. The Ohio State University is located in Columbus, Ohio, one of the most rapidly developing major cities in the US. In addition to the University, Columbus is home to the Ohio state capitol as well as major... View Details
- 30 Sep 2002
- Research & Ideas
Use the Psychology of Pricing To Keep Customers Returning
alternative and undervalue the features that they are gaining in the new alternative. Compounding the problem is the fact that the developers of the new product don't realize this. They are, by their nature,... View Details
Keywords: by Manda Mahoney
- 29 Apr 2008
- Research Event
Venture Capital
Centennial celebration. Through it, HBS honors the important contributions made by its graduates to the development of the VC industry, and who today are estimated to make up more than 20 percent of the... View Details
- 05 Nov 2024
- Research & Ideas
AI Can Help Leaders Communicate, But Can't Make Employees Listen
the CEOs of Hershey, General Motors, Nvidia, and Amazon during earnings conference calls against AI-generated responses to the same questions: Hershey CEO: “We’ve continued to invest in capacity in brands View Details
- 24 Mar 2020
- Research & Ideas
These Coronavirus Heroes Show Us How Crisis Leadership Works
tests. Now both companies are going all out on testing. Dr. Gianrico Farrugia, CEO of Mayo Clinic, was faced with the painful decision to shut down all elective surgery in order to focus treating COVID-19 patients and other emergency... View Details
- 18 Apr 2019
- Research & Ideas
Open Innovation Contestants Build AI-Based Cancer Tool
difficult and time-consuming even in countries with sufficient medical resources, much less in developing countries where the need is great but fewer personnel have the time View Details
- March 2025 (Revised April 2025)
- Teaching Note
Moving Science: The Rowland Institute at Harvard
By: Maria Roche
Teaching Note for HBS Case No. 724-441. View Details
- 02 Sep 2015
- Research & Ideas
Explaining China's Crash
Chinese exceptionalism? This concept dovetails with the idea that China must change its development model in order to gain long-term economic and social stability. Economists have been saying this for a long... View Details
- March 2011
- Teaching Note
InnoCentive.com (A) (TN)
By: Karim R. Lakhani
Teaching Note for 608170. View Details
- 25 Feb 2008
- Sharpening Your Skills
Sharpening Your Skills: Starting a Business
and know who! How Can A Resource-challenged Start-up Grow? How Can Start-Ups Grow? For new ventures a lack of resources makes growth difficult to come by—just ask those nine out of ten fledgling firms that... View Details
- October 2009
- Teaching Note
Inner Mongolia Yili Group: China's Pioneering Dairy Brand (TN)
Teaching Note for [308052]. View Details
- 03 Dec 2001
- What Do You Think?
What Happens When the Sumo Master Learns Judo?
does not trust Microsoft and its use of 'customer' information to market to customers and hold them digitally captive. This demographic will continue to provide sales to (a judo master competitor)."... View Details
Keywords: by James Heskett
- 05 Oct 2015
- Research & Ideas
What Companies Should Not Do in the Next Banking Crisis
involved with the policy response to the crisis in Spain. As hard-hit as the United States was by the Great Recession, Spain was damaged far worse: Years after the recession, growth was at a standstill and a... View Details
- March 2020
- Case
Voi Technology
By: Jeffrey F. Rayport and Olivia Hull
Voi Technology, a fast-growing start-up out of Sweden, is competing in the highly contested European e-scooter sharing market. With a presence in nearly 40 cities in Europe by February 2020, the firm is working hard to improve its unit economics to reach profitability.... View Details
Keywords: Entrepreneurship; Business Strategy; Technology Adoption; Innovation Strategy; Technological Innovation; Marketing Strategy; Business Plan; Product Marketing; Product Launch; Product Positioning; Energy Conservation; Cross-Cultural and Cross-Border Issues; Global Strategy; Globalized Economies and Regions; Innovation Leadership; Human Capital; Laws and Statutes; Growth Management; Operations; Logistics; Service Operations; Supply Chain Management; Organizational Culture; Information Infrastructure; Transportation; Transportation Industry; Technology Industry; Europe
Rayport, Jeffrey F., and Olivia Hull. "Voi Technology." Harvard Business School Case 820-099, March 2020.
- 20 May 2013
- Op-Ed
Making America an Industrial Powerhouse Again
As part of his administration's strategy to rejuvenate American manufacturing, President Obama has called for the creation of a National Network of Manufacturing Innovation (NNMI) to advance and diffuse... View Details
- 19 Jan 2022
- In Practice
7 Trends to Watch in 2022
seen the rollout of “prescription apps” and the introduction of a system of nationwide health insurance coverage for digital health applications, the first of its kind worldwide. These developments are... View Details
Keywords: by HBS News
- 22 Sep 2014
- Op-Ed
Online Banks Fill Funding Needs for Small Business
always been alternative forms of loan capital available, including credit unions, Community Development Financial Institutions (CDFIs), merchant cash advances, equipment leasing and factoring products.... View Details
- May 2018
- Case
The Multiple Myeloma Research Foundation's Answer Fund
By: Richard G. Hamermesh and Matthew G. Preble
Keywords: Data Analytics; Customer Focus and Relationships; Customer Relationship Management; Cost vs Benefits; Investment Return; Health Care and Treatment; Innovation Leadership; Intellectual Property; Knowledge Sharing; Knowledge Dissemination; Leadership; Leading Change; Resource Allocation; Goals and Objectives; Marketing Communications; Performance; Programs; Projects; Business and Community Relations; Business and Stakeholder Relations; Networks; Partners and Partnerships; Research and Development; Genetics; Behavior; Motivation and Incentives; Social and Collaborative Networks; Nonprofit Organizations; Strategy; Health Industry; Pharmaceutical Industry; Biotechnology Industry; United States
- 05 Jun 2013
- What Do You Think?
Do We Need to Extend ‘No Surprises Management?’
"A world without surprises or bad news is utopian I often coach employees to expect the worst and prepare for it studies should focus on preparation rather than prevention." Paul McKay commented that "By having a clear,... View Details
Keywords: by James Heskett