Design Of Experiments - Publications - Faculty & Research

01 Oct 2001
What Do You Think?

Will Information Technology Really Turn Organizations Upside Down This Time?

really happens when organizations employ the concept. Now we learn that the Army is experimenting with satellite-driven information technology that enables a tank commander to have a full view of the... View Details

Keywords: by James Heskett

20 Dec 2016
Research & Ideas

The 10 Most Popular 'Cold Call' Podcasts

the first or worst financial challenge the technology giant has faced. In 1997, the company suffered a near-death experience that caused it to completely reimagine itself. The result was a new line of... View Details

Keywords: Re: Multiple Faculty

04 Jun 2001
Research & Ideas

RealNetworks, CNET, and Judo Strategy

will help make you a winner." Glaser's success story in fending off intense competition from Bill Gates & Co. and turning his seven-year old company into a prime purveyor of streaming video, audio, and music services on the Web... View Details

Keywords: by Jim Aisner

22 May 2020
In Practice

Post-COVID Health Care: More Screens, Less Red Tape?

apps for frontline employees to contain the pandemic. The experience will like reshape the entire health care industry for years to come. We asked faculty members affiliated with the Health Care Initiative at Harvard Business School how... View Details

Keywords: by Danielle Kost

02 Jul 2024
Book

Five Essential Elements to Build the Capital You Need to Lead

leadership capital and the 5 Cs, which is designed to take you far along that quest, takes place here in the day-to-day of putting one building block on top of another. This... View Details

Keywords: by Dina Gerdeman

26 May 2003
Research & Ideas

What Your Competition is Telling You

up. With firsthand experience both in a world of no competition and in one of intense competition, he is decidedly in favor of the latter. A... View Details

Keywords: by David Stauffer

21 May 2020
Research & Ideas

Fighting the COVID Blues: Advice from Business Research

new ones by going for walks on the same route every day or designating certain nights to playing games. Preliminary data from a new study by Norton and HBS doctoral candidate Ximena Garcia-Rada shows more than half View Details

Keywords: by Dina Gerdeman and Danielle Kost

24 Jul 2000
Research & Ideas

Global Brands: Connecting With Consumers Across Boundaries

different ways to access information, spend one's leisure time, and purchase goods and services. According to Wagner, "We're living in the time of the experience economy; we need to turn everything into... View Details

Keywords: by James E. Aisner

10 Apr 2019
HBS Case

How Entrepreneurs Can Turn Lead Into Gold

a young boy he met begging for money during a trip to Peru. “That experience authentically changed how he and his wife viewed the world,” Wu says. He launched the business with a dual goal of creating... View Details

Keywords: by Michael Blanding; Financial Services

20 Oct 2014
Research & Ideas

Users Love Ello, But What’s the Business Model?

Let's say you build an invitation-only social network for high net-worth individuals. American Express could probably do it for their platinum card members. If I'm a platinum card member, the kind of hotels and travel View Details

Keywords: Re: John A. Deighton & Sunil Gupta; Publishing; Financial Services

02 Jul 2012
Research & Ideas

Why Good Deeds Invite Bad Publicity

Do companies with reputations for acting in socially responsible ways receive public goodwill when unpleasant news hits? The question of how much (or even if) corporate social responsibility (CSR) policies benefit companies beyond the... View Details

Keywords: by Michael Blanding; Energy

23 Jul 2020
Research & Ideas

How Countries Use Financial Policy to Fight COVID-19

around the world could improve responses to the next global financial catastrophe. Work done recently by dozens of Harvard Business School students under Alberto Cavallo, the Edgerley Family Associate Professor View Details

Keywords: by Rachel Layne

21 Mar 2004
Research & Ideas

Loyalty: Don’t Give Away the Store

that is highly valued by them, but doesn't cost you a lot of money. For example, allocate more services to good customers. This could mean a designated line at the deli counter, or a ten items or less... View Details

Keywords: by Manda Salls; Consumer Products; Retail

06 Feb 2006
Research & Ideas

Sorting Out the Patent Craze

doesn't manufacture—computer memory systems. It makes money by licensing its patented designs to other companies, who manufacture computer memory and sell it to computer makers. Over the course of the 1990s,... View Details

Keywords: by Sara Grant; Technology

31 Mar 2014
Research & Ideas

Encouraging Niche Content in an Ad-Driven World

be displayed. Making Niche Profitable Zhu's interest in how different revenue models affect content, consumers, and companies generates a number of interesting "what ifs." For example, what if a company, as a means View Details

Keywords: by Julia Hanna; Information; Publishing; Journalism & News

09 Jun 2015
Sharpening Your Skills

Sharpening Your Skills: Social Media

Tate's Digital Makeover Transforms the Traditional Museum What happens when the traditional museum-going experience meets the world of digital marketing? WORKING PAPERS Competing with Privacy Personal... View Details

Keywords: Re: Multiple Faculty; Advertising

21 Aug 2013
Research & Ideas

To Buy Happiness, Spend Money on Other People

Video directed and produced by Joanie Tobin In their book Happy Money: The Science of Smarter Spending, authors Elizabeth Dunn and Michael Norton draw on years of quantitative and qualitative research to... View Details

Keywords: by Carmen Nobel

02 Feb 2004
Research & Ideas

Where Does Apple Go From Here?

seriously and then start to figure out how to imitate it. Job's big advantage is that most of his competitors don't take him seriously in the early stages of a new product launch. Number two; really great... View Details

Keywords: by Sean Silverthorne

23 Mar 2016
Research & Ideas

Researchers Prove C-Suite Gender Gap—but Can’t Explain It

sciences); family background (e.g. birth order and where the executive grew up); career (including years of labor market experience and number of days unemployed); and current... View Details