Publications

09 Nov 2016
Blog Post

Learning from Classmates at HBS

academic and professional interests through student clubs and choosing elective classes in the EC year. After two years, I feel very connected to members of my class - although I still meet someone new every... View Details

May 2023
Teaching Note

Away: Scaling a DTC Travel Brand

By: Joseph B. Fuller and Jill Avery

Teaching Note for HBS Case No. 520-051. Away, a direct-to-consumer, digital native e-commerce seller of travel luggage, is debating how to invest its latest round of venture funding. How quickly could and should Away scale and what were the most promising growth... View Details

Keywords: Distribution; Growth and Development Strategy; E-commerce; Segmentation; Venture Capital; Consumer Products Industry

18 Mar 2008
First Look

First Look: March 18, 2008

are particularly interested in understanding how, if at all, the firm should go about effecting meaningful word-of-mouth (WOM). To tackle this problem, we collect data from two sources: 1) We implemented a large-scale field test in which... View Details

Keywords: Martha Lagace

2009
Working Paper

Do Friends Influence Purchases in a Social Network?

By: Raghuram Iyengar, Sangman Han and Sunil Gupta

Social networks, such as Facebook and Myspace have witnessed a rapid growth in their membership. Some of these businesses have tried an advertising-based model with very limited success. However, these businesses have not fully explored the power of their members to... View Details

Keywords: Marketing; Network Effects; Sales; Power and Influence; Social and Collaborative Networks; Web Sites; South Korea

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2009
Working Paper

Why Do Countries Adopt International Financial Reporting Standards?

By: Karthik Ramanna and Ewa Sletten

In a sample of 102 non-European Union countries, we study variations in the decision to adopt International Financial Reporting Standards (IFRS). There is evidence that more powerful countries are less likely to adopt IFRS, consistent with more powerful countries being... View Details

Keywords: Financial Reporting; International Accounting; Globalized Economies and Regions; Network Effects; Standards; Adoption

SSRN

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Keywords: Dairy

April 1989 (Revised December 1998)
Case

Masco Corp. (A)

By: Michael E. Porter and Cynthia A. Montgomery

Describes the history and corporate position of a large and successful producer of faucets and related household products. Masco is considering entry into the $14 billion furniture industry. Designed to be used with Household Furniture Industry in 1986 in a strategy... View Details

Keywords: Diversification; Market Entry and Exit; Corporate Strategy; Rank and Position; Consumer Products Industry

July 1998 (Revised April 2002)
Case

Tobacco Negotiations

By: Michael A. Wheeler and Georgia Levenson

Chronicles the negotiation of the proposed national settlement between the states and the five major U.S. tobacco companies. View Details

Keywords: Negotiation Types; Negotiation Process; Business and Government Relations; Consumer Products Industry; United States

22 Sep 2009
First Look

First Look: September 22

the mechanism of industry migration proposed in models like Duranton (2007). Shaping Online Consumer Choice by Partitioning the Web Authors:Jolie M. Martin and Michael I. Norton Publication:Psychology and... View Details

Keywords: Martha Lagace

Clubs

Brew Club

Keywords: Consumer Products / Retail

01 Jun 2009
News

Setting the Legislative Agenda

shadow financial system. Create a new system for federal and state regulation of mortgages and other consumer credit products. Create executive pay structures that discourage excessive risk taking. Reform... View Details

Keywords: Administration of Economic Programs; Administration of Economic Programs; Administration of Economic Programs; Administration of Economic Programs

26 Sep 2013
Research & Ideas

Behind India’s Economic and Political Woes

thoughts on the rising price of onions in India? A: This is very bad news for the incumbent government, since the price of onions is a harbinger of electoral distress. It is a... View Details

Keywords: by Zeenat Potia

April 2008 (Revised March 2014)
Case

Flying J (A)

By: Rohit Deshpande and Lauren Barley

The largest retailer of diesel fuel in the U.S., Flying J, is rethinking its growth strategy as the economy goes into a recession. Its major customer base, owner-operated truck drivers, are facing increasing costs of doing business. Yet Flying J is considering whether... View Details

Keywords: Decision Choices and Conditions; Growth and Development Strategy; Price; Consumer Behavior; Non-Renewable Energy; Energy Industry; United States

January 1998 (Revised March 2000)
Case

Reading Rehabilitation Hospital: Implementing Patient-Focused Care

Reading Rehab Hospital has experimented with a popular new concept in health care--patient-focused care--intended to increase quality and reduce costs by organizing care delivery around particular diagnoses or "service lines," rather than around the functions or... View Details

Keywords: Demand and Consumers; Production; Service Operations; Health Care and Treatment; Health Industry

Career Coach

Okan Okutgen

Okan (Princeton BSE ‘11, HBS MBA ’15) has years of experience in the tech startup world as a go-to-market leader, general manager and strategic finance leader. He has served as Head of Global Sales... View Details

April 1996 (Revised August 2005)
Case

Jedi Bank

By: William J. Poorvu and John H. Vogel Jr.

Major Insurance Co. is a $15 billion insurance company that is an active, multi-family mortgage leader. This case is part of a negotiation game simulation that also includes Sunshine Villas, Silver Lane Apartments, and Jason Bosworth. View Details

Keywords: Mortgages; Interest Rates; Financing and Loans; Property; Negotiation Tactics; Management; Real Estate Industry; Banking Industry

22 Apr 2016
Blog Post

Working With Organizations That Recruit at HBS: An Interview with Mary-Kate Johnson

What is your favorite part about working with employers? I get asked a lot of the same questions throughout the day but what I love most about my job is that, in many cases, the answers will be different. There is not one right answer for... View Details

Keywords: Consumer Products / Retail

May 1997
Teaching Note

Module Overview: Coordinating and Managing Supply Chains: Matching Supply and Demand TN

By: Ananth Raman

Prepares students to configure operating and distribution systems to provide product (or service) supply to match customer demand. Begins by introducing students to the supply-demand mismatch problem, documenting its significance in many companies, and suggesting ways... View Details

Keywords: Demand and Consumers; Working Capital; Distribution; Cost of Capital; Management Practices and Processes; Supply Chain Management; Forecasting and Prediction; Supply and Industry

September 2015
Teaching Note

Sustainability at IKEA Group

By: Michael W. Toffel

Can IKEA Group double its global sales within a decade by expending in emerging markets while implementing on its ambitious sustainability strategy that included focusing on raw material sourcing and suppliers’ production processes? The case focuses on IKEA Group’s... View Details

Keywords: Supply Chain Management; Emerging Markets; Environmental Sustainability; Globalized Markets and Industries; Consumer Products Industry