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  • All HBS Web  (9,957)
    • People  (21)
    • News  (2,078)
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  • March 1991 (Revised June 1993)
  • Case

Chevron Corp.: Corporate Image Advertising

By: John A. Quelch
Describes a series of advertising research studies conducted by Chevron to monitor the effectiveness of its corporate advertising. Specific research approaches covered include the McCollum-Spielman and Communications Techniques. The Vals Typology developed by Stanford... View Details
Keywords: Surveys; Multinational Firms and Management; Research; Advertising; Brands and Branding; Energy Industry; United States
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Quelch, John A. "Chevron Corp.: Corporate Image Advertising." Harvard Business School Case 591-005, March 1991. (Revised June 1993.)
  • 01 Feb 1999
  • News

A Taste of Tradition

beverages, and pharmaceuticals, Kikkoman is a $2-billion global enterprise that still retains its family flavor. Kikkoman's executive managing director is Kenzaburo ("Ken")... View Details
Keywords: Judith A. Ross
  • 06 Sep 2019
  • Blog Post

The Business of Medicine: MD/MBA Students Having an Impact

students, many of whom would be the first in their family to attend college, to HMS for a three-day immersion program. Ameen says he has a natural inclination for business. At Columbia, he ran a campus laundry service and View Details
  • February 1992 (Revised March 1993)
  • Case

Intel Corp.--1992

By: Kenneth A. Froot
Intel Corp., the world's dominant designer and manufacturer of microprocessors (the "brains" of the personal computer), has accumulated a large amount of cash (net of debt). Furthermore, it expects to continue to accumulate cash at an unprecedented rate. Has the... View Details
Keywords: Dividends; Financial Management; Competition; Multinational Firms and Management; Cash; Technological Innovation; Capital Structure; Investment Return; Equity; Financial Strategy; Corporate Finance; Semiconductor Industry; United States
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Froot, Kenneth A. "Intel Corp.--1992." Harvard Business School Case 292-106, February 1992. (Revised March 1993.)
  • January 1988 (Revised February 1991)
  • Case

International Sourcing at Intercon

Describes the many international sourcing initiatives in a multinational connector manufacturing company. Focuses on the domestic operations, international staff, and their initiatives to create cooperative links among and with independent subsidiaries. Students can... View Details
Keywords: Business Subsidiaries; Multinational Firms and Management; Supply Chain Management; Manufacturing Industry; Japan
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Flaherty, Marie-Therese M. "International Sourcing at Intercon." Harvard Business School Case 688-055, January 1988. (Revised February 1991.)
  • 12 Sep 2016
  • Research & Ideas

What Brands Can Do to Monitor Factory Conditions of Suppliers

critical to enable brands to manage this risk.” Toffel’s second study, Monitoring Global Supply Chains with Short and Georgetown University McDonough School of Business... View Details
Keywords: by Michael Blanding
  • January 1998 (Revised February 1998)
  • Case

Timberjack Parts: Packaged Software Selection Project

By: F. Warren McFarlan, Mark Keil and Darryl S. Romanow
This case provides a realistic, current, and detailed view of software procurement in an international business environment where the competition in enterprise-wide software solutions is growing. Focuses on the selection of packaged software to serve multiple sites... View Details
Keywords: Applications and Software; Information Technology; Analytics and Data Science; Multinational Firms and Management; Operations; Management Practices and Processes; Computer Industry; Information Technology Industry
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McFarlan, F. Warren, Mark Keil, and Darryl S. Romanow. "Timberjack Parts: Packaged Software Selection Project." Harvard Business School Case 398-085, January 1998. (Revised February 1998.)
  • March 2009
  • Case

Putting Sparkle Into Soda-Club's European Partnerships

Daniel Birnbaum, new CEO of Soda-Club, has taken charge of a company with significant market penetration, brand equity, and revenues in certain European markets. The company is also plagued with hostile relationships with major distributors. He needs to decide how to... View Details
Keywords: Globalized Firms and Management; Partners and Partnerships; Distribution; Entrepreneurship; Crisis Management; Distribution Industry; Europe
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Isenberg, Daniel J. "Putting Sparkle Into Soda-Club's European Partnerships." Harvard Business School Case 809-124, March 2009.
  • October 2023
  • Case

JPMorgan Chase in Paris

By: Joseph L. Bower, Dante Roscini, Elena Corsi and Michael Norris
In 2019, Daniel Pinto, President and COO of JPMorgan Chase, has to make a recommendation to the bank’s Chairman and CEO, Jamie Dimon, about where to physically locate the bank’s European trading operations after Brexit takes effect in 2020. The decision-making process... View Details
Keywords: Change Management; Banks and Banking; Financial Markets; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Decisions; Banking Industry; Europe; European Union; France; United Kingdom; Paris
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Bower, Joseph L., Dante Roscini, Elena Corsi, and Michael Norris. "JPMorgan Chase in Paris." Harvard Business School Case 724-001, October 2023.
  • October 1987
  • Case

Philips Group--1987, The

By: Francis Aguilar and Michael Y. Yoshino
Discusses how Philips, a major Dutch-based multinational company, attempts to bring about a fundamental change in its strategy, organization, and culture in response to a rapidly changing market and competitive environment. View Details
Keywords: Multinational Firms and Management; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Corporate Strategy; Competitive Strategy; Markets; Change Management; Netherlands
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Aguilar, Francis, and Michael Y. Yoshino. "Philips Group--1987, The." Harvard Business School Case 388-050, October 1987.
  • July 1993 (Revised June 2000)
  • Case

Harlequin Romances-Poland (A)

By: John A. Quelch
Harlequin Enterprises, the world's leading publisher of series romances, has been particularly successful in Poland. The case explores some of the challenges/opportunities of doing business in Eastern Europe and the marketing mix elements necessary for success. View Details
Keywords: Globalized Firms and Management; Brands and Branding; Publishing Industry; Poland
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Quelch, John A., and Nathalie Laidler. "Harlequin Romances-Poland (A)." Harvard Business School Case 594-017, July 1993. (Revised June 2000.)
  • August 2008
  • Case

The Chubb Corporation in China

By: Li Jin, Michael Shih-ta Chen and Aldo Sesia
The Chubb Corporation, headquartered in the U.S., was the holding company for a number of property and casualty insurance companies which operated in 29 countries. In 1979, the Chinese government, as part of its "reform and open" policy invited a delegation of Chubb... View Details
Keywords: Insurance; Globalized Firms and Management; Growth and Development Strategy; Emerging Markets; Market Entry and Exit; Business and Government Relations; Insurance Industry; China; United States
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Jin, Li, Michael Shih-ta Chen, and Aldo Sesia. "The Chubb Corporation in China." Harvard Business School Case 209-021, August 2008.
  • October 1996 (Revised March 1998)
  • Case

Schroder Ventures: Launch of the Euro Fund

By: Josh Lerner, Kate Bringham and Nick Ferguson
Schroder Ventures is considering launching a pan-European fund in response to investor demand. This will lead to changes in the interactions between the parent organization and the national affiliates. A related question is the extent to which the private equity model... View Details
Keywords: Change; Private Equity; Investment Funds; Multinational Firms and Management; Product Launch; Europe
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Lerner, Josh, Kate Bringham, and Nick Ferguson. "Schroder Ventures: Launch of the Euro Fund." Harvard Business School Case 297-026, October 1996. (Revised March 1998.)
  • December 2014 (Revised October 2017)
  • Case

Social Business at Novartis: Arogya Parivar

By: Michael E. Porter, Mark R. Kramer and David Lane
Late in 2013, Novartis CEO Joseph Jimenez was considering whether or how to deepen the company's investment in Arogya Parivar, its profitable program that sold Novartis medicines in rural India while expanding access to medicine and health information to millions of... View Details
Keywords: Shared Value; India; Kenya; Vietnam; Novartis; Arogya Parivar; Social Business; Multinational Firms and Management; Competitive Advantage; Corporate Social Responsibility and Impact; Pharmaceutical Industry; Viet Nam; Kenya; India
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Porter, Michael E., Mark R. Kramer, and David Lane. "Social Business at Novartis: Arogya Parivar." Harvard Business School Case 715-411, December 2014. (Revised October 2017.)
  • 1993
  • Book

British Multinational Banking 1830-1990

By: Geoffrey Jones
This book provides the first modern history of British multinational banking. It analyses their emergence, growth and performance from their origins in the 1830s until the present day. It is based on a wide range of confidential banking records, which are placed in the... View Details
Keywords: Banks and Banking; Multinational Firms and Management; Growth and Development; Information Management; Performance; Great Britain; United Kingdom
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Jones, Geoffrey. British Multinational Banking 1830-1990. Oxford: Clarendon Press, 1993.
  • January 2011
  • Article

Does Intellectual Property Rights Reform Spur Industrial Development?

By: Lee G. Branstetter, Ray Fisman, C. Fritz Foley and Kamal Saggi
An extensive theoretical literature generates ambiguous predictions concerning the effects of intellectual property rights (IPR) reform on industrial development. The impact depends on whether multinational enterprises (MNEs) expand production in reforming countries... View Details
Keywords: Development Economics; Foreign Direct Investment; Multinational Firms and Management; Governing Rules, Regulations, and Reforms; Intellectual Property; Rights; Production; Expansion; United States
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Branstetter, Lee G., Ray Fisman, C. Fritz Foley, and Kamal Saggi. "Does Intellectual Property Rights Reform Spur Industrial Development?" Journal of International Economics 83, no. 1 (January 2011): 27–36.
  • January 2001 (Revised August 2003)
  • Case

Diageo plc

A major U.K.-based multinational is reevaluating its leverage policy as it restructures its business. The treasury team models the tradeoffs between the benefits and costs of debt financing, using Monte Carlo simulation to estimate the savings from the interest tax... View Details
Keywords: Cost vs Benefits; Multinational Firms and Management; Capital Structure; Restructuring; United Kingdom
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Chacko, George C., Peter Tufano, and Joshua Musher. "Diageo plc." Harvard Business School Case 201-033, January 2001. (Revised August 2003.)
  • 19 Dec 2011
  • Research & Ideas

Climbing the Great Wall of Trust

economy, it's getting more essential that global executives learn their way around Chinese cultural customs in order to be successful in that country. While every country has its version of the "old boys network" that defines... View Details
Keywords: by Michael Blanding
  • Web

Commercialization of the Polarizer - Edwin H. Land & Polaroid | Harvard Business School

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral Programs Executive Education MBA Summer Venture in View Details
  • 01 Sep 2017
  • News

Futures Made Bright Through Opportunity

achieved through both the private and public sectors,” says Kyarisiima. “Enabling African businesses to access global markets and think strategically is where I want to play a... View Details
Keywords: Management of Companies and Enterprises; Management of Companies and Enterprises
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