Publications

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About | Social Enterprise | Harvard Business School

works to connect alumni to each other as well as to resources and research. She is passionate about leveraging the collective impact of HBS alumni to tackle complex social issues. Prior to joining the team... View Details

2008
Working Paper

Allocating Marketing Resources

By: Sunil Gupta and Thomas J. Steenburgh

Marketing is essential for the organic growth of a company. Not surprisingly, firms spend billions of dollars on marketing. Given these large investments, marketing managers have the responsibility to optimally allocate these resources and demonstrate that these... View Details

Keywords: Investment Return; Resource Allocation; Marketing; Demand and Consumers; Mathematical Methods

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07 Jul 2021
Book

Good News for Disgraced Companies: You Can Regain Trust

employees as well as customers and the general public. “It’s shocking the number of companies that don’t apologize,” Gupta says. “They think it’s an admission of guilt.” Losing trust The list of companies... View Details

Keywords: by Lane Lambert

06 Sep 2007
Working Paper Summaries

Why We Aren’t as Ethical as We Think We Are: A Temporal Explanation

Keywords: by Ann E. Tenbrunsel, Kristina A. Diekmann, Kimberly A. Wade-Benzoni & Max H. Bazerman

Web

Community | Social Enterprise | Harvard Business School

of the foundation and limited partner at Goldman Sachs, was an early supporter of the HBS Social Enterprise Initiative and served on the Advisory Board. Recipients are invited to participate in events with... View Details

16 Apr 2001
Research & Ideas

Breaking the Code of Change

efforts and occasional spurts of good financial performance, the company's returns to shareholders remained low and well below the cost of capital. Over an extended period of... View Details

Keywords: by Michael Beer & Nitin Nohria

Article

Finding the Platform in Your Product: Four Strategies That Can Reveal Hidden Value

By: Andrei Hagiu and Elizabeth J. Altman

Five of the 10 most valuable companies in the world today—Apple, Alphabet, Amazon, Facebook, and Microsoft—derive much of their worth from their multisided platforms (MSPs), which facilitate interactions or transactions between parties. Many MSPs are more valuable than... View Details

Keywords: Multi-Sided Platforms; Competitive Strategy; Value Creation

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October 2021
Article

Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

By: Nicolas Padilla and Eva Ascarza

The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details

Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Programs; Consumer Behavior; Analysis

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18 Apr 2011
Research & Ideas

It’s Not Nagging: Why Persistent, Redundant Communication Works

industries (computing, telecommunications, and health care) by shadowing them at their jobs. The team recorded every activity in the managers' workday, collecting a total of 256 hours' worth of observations.... View Details

Keywords: by Kim Girard

2011
Report

State of the Region Report 2011: The Top of Europe's Quest for Resilience--A Competitive Region Facing a Fragile Global Economy

By: Christian H.M. Ketels

The State of the Region Reports provide an annual discussion of competitiveness and collaboration across the Baltic Sea Region, covering the Nordic countries, the Baltic countries, Northern Germany, Northern Poland, and Northwestern Russia. The 2011 edition, the 8th in... View Details

Keywords: Financial Crisis; Entrepreneurship; Globalized Economies and Regions; Policy; Competitive Strategy; Competitive Advantage; Cooperation; Baltic Countries

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Business, Government & the International Economy Faculty - Faculty & Research

Weinzierl Joseph and Jacqueline Elbling Professor of Business Administration Senior Associate Dean, Chair, MBA Program Jaya Y. Wen Assistant Professor of Business Administration Unit Affiliates Louis T. View Details

25 Jun 2020
Blog Post

Harvard Business School Class of 2021 Student Profiles

Health Care Club, Co-President, PRIDE Club, Soccer Club, Tech Club, Management Consulting Club Christina Byrd “While working on cross-functional and strategic initiatives at Uber,” says Christina, “I... View Details

January 2013
Case

Luotang Power: Variances Explained

By: Robert Simons and Craig Chapman

The general manager of Luotang Power, a coal-fired power plant located in central China, reviews annual results before a meeting with the board of directors. He thought the company performed well during the year and both plant availability and fuel economy had improved... View Details

Keywords: China; Financial Statements; Management Accounting; Variance Analysis; Environmental Regulations; Incentives; Electric Power Generation; Contracts; Valuation; Energy Generation; Accounting; Performance Evaluation; Energy Industry; China

July 2004 (Revised May 2008)
Case

Beacon Lakes

By: Arthur I Segel, Robert Barlick Jr and Jose Gonzalez

In September 2001, Armando Codina, the CEO and chairman of Codina Group, is facing the decision of whether to go ahead as planned with its $220 million Beacon Lakes project, a 6.6-million-square-foot warehouse and office park in Miami's Airport West submarket. Although... View Details

Keywords: Decision Making; Urban Scope; Business and Government Relations; Natural Environment; Expansion; Environmental Sustainability; Real Estate Industry; Everglades National Park; Miami

Research Summary

Negotiating Campaigns

By: James K. Sebenius

While most negotiation research focuses on specific transactions, many important negotiating situations can better be understood as elements of larger "campaigns." By this term, I mean a series of related negotiations and other away-from-the-table... View Details

January 2014
Case

Social Strategy at Cisco Systems

By: Mikolaj Jan Piskorski, Daniel Malter and Aaron Smith

In April 2013, Jeanne Beliveau-Dunn, vice president and general manager for Learning@Cisco Systems, was planning the future of the Cisco Learning Network, an online platform hosted at Cisco.com. Since its launch in 2008, the Cisco Learning Network provided content to... View Details

Keywords: Networks; Digital Platforms; Internet and the Web; Competency and Skills; Learning; Web Services Industry