Filter Results:
(14,160)
Show Results For
- All HBS Web
(14,160)
- People (46)
- News (3,930)
- Research (7,716)
- Events (70)
- Multimedia (291)
- Faculty Publications (5,574)
Show Results For
- All HBS Web
(14,160)
- People (46)
- News (3,930)
- Research (7,716)
- Events (70)
- Multimedia (291)
- Faculty Publications (5,574)
Joey Ryu
Joey (Won Jung) Ryu is a doctoral student in the Strategy unit at Harvard Business School. Her primary interests are strategic management, economics of innovation and entrepreneurship. Prior to joining HBS, Joey received her master's degree from Cornell University... View Details
- 06 Dec 2022
- Research & Ideas
Latest Isn’t Always Greatest: Why Product Updates Capture Consumers
Suppose you’re in the market for a new selfie stick for an upcoming vacation. You see two models online—one that extends to 24 inches and the other to 16. Seems obvious that you’d pick the longer one, right? Bigger View Details
- June 2003 (Revised May 2006)
- Case
Cipla
By: Rohit Deshpande and Laura Winig
The head of Cipla, a $325-million-dollar Indian pharmaceutical company and seller of low-cost AIDS drugs to South Africa, must decide what to do about Cipla's future. With India poised to enforce international patents in only two years, much of Cipla's product line... View Details
- Web
About | Social Enterprise | Harvard Business School
works to connect alumni to each other as well as to resources and research. She is passionate about leveraging the collective impact of HBS alumni to tackle complex social issues. Prior to joining the team... View Details
- 2008
- Working Paper
Allocating Marketing Resources
By: Sunil Gupta and Thomas J. Steenburgh
Marketing is essential for the organic growth of a company. Not surprisingly, firms spend billions of dollars on marketing. Given these large investments, marketing managers have the responsibility to optimally allocate these resources and demonstrate that these... View Details
Keywords: Investment Return; Resource Allocation; Marketing; Demand and Consumers; Mathematical Methods
Gupta, Sunil, and Thomas J. Steenburgh. "Allocating Marketing Resources." Harvard Business School Working Paper, No. 08-069, February 2008.
- 07 Jul 2021
- Book
Good News for Disgraced Companies: You Can Regain Trust
employees as well as customers and the general public. “It’s shocking the number of companies that don’t apologize,” Gupta says. “They think it’s an admission of guilt.” Losing trust The list of companies... View Details
Keywords: by Lane Lambert
- 06 Sep 2007
- Working Paper Summaries
Why We Aren’t as Ethical as We Think We Are: A Temporal Explanation
- Web
Community | Social Enterprise | Harvard Business School
of the foundation and limited partner at Goldman Sachs, was an early supporter of the HBS Social Enterprise Initiative and served on the Advisory Board. Recipients are invited to participate in events with... View Details
- 16 Apr 2001
- Research & Ideas
Breaking the Code of Change
efforts and occasional spurts of good financial performance, the company's returns to shareholders remained low and well below the cost of capital. Over an extended period of... View Details
Keywords: by Michael Beer & Nitin Nohria
- Article
Finding the Platform in Your Product: Four Strategies That Can Reveal Hidden Value
By: Andrei Hagiu and Elizabeth J. Altman
Five of the 10 most valuable companies in the world today—Apple, Alphabet, Amazon, Facebook, and Microsoft—derive much of their worth from their multisided platforms (MSPs), which facilitate interactions or transactions between parties. Many MSPs are more valuable than... View Details
Hagiu, Andrei, and Elizabeth J. Altman. "Finding the Platform in Your Product: Four Strategies That Can Reveal Hidden Value." Harvard Business Review 95, no. 4 (July–August 2017): 94–100.
- October 2021
- Article
Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach
By: Nicolas Padilla and Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Programs; Consumer Behavior; Analysis
Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Journal of Marketing Research (JMR) 58, no. 5 (October 2021): 981–1006.
- 18 Apr 2011
- Research & Ideas
It’s Not Nagging: Why Persistent, Redundant Communication Works
industries (computing, telecommunications, and health care) by shadowing them at their jobs. The team recorded every activity in the managers' workday, collecting a total of 256 hours' worth of observations.... View Details
Keywords: by Kim Girard
- 2011
- Report
State of the Region Report 2011: The Top of Europe's Quest for Resilience--A Competitive Region Facing a Fragile Global Economy
By: Christian H.M. Ketels
The State of the Region Reports provide an annual discussion of competitiveness and collaboration across the Baltic Sea Region, covering the Nordic countries, the Baltic countries, Northern Germany, Northern Poland, and Northwestern Russia. The 2011 edition, the 8th in... View Details
Keywords: Financial Crisis; Entrepreneurship; Globalized Economies and Regions; Policy; Competitive Strategy; Competitive Advantage; Cooperation; Baltic Countries
Ketels, Christian H.M. "State of the Region Report 2011: The Top of Europe's Quest for Resilience--A Competitive Region Facing a Fragile Global Economy." Report Series, Baltic Development Forum, Copenhagen, October 2011.
- Web
Business, Government & the International Economy Faculty - Faculty & Research
Weinzierl Joseph and Jacqueline Elbling Professor of Business Administration Senior Associate Dean, Chair, MBA Program Jaya Y. Wen Assistant Professor of Business Administration Unit Affiliates Louis T. View Details
- 25 Jun 2020
- Blog Post
Harvard Business School Class of 2021 Student Profiles
Health Care Club, Co-President, PRIDE Club, Soccer Club, Tech Club, Management Consulting Club Christina Byrd “While working on cross-functional and strategic initiatives at Uber,” says Christina, “I... View Details
- January 2013
- Case
Luotang Power: Variances Explained
By: Robert Simons and Craig Chapman
The general manager of Luotang Power, a coal-fired power plant located in central China, reviews annual results before a meeting with the board of directors. He thought the company performed well during the year and both plant availability and fuel economy had improved... View Details
Keywords: China; Financial Statements; Management Accounting; Variance Analysis; Environmental Regulations; Incentives; Electric Power Generation; Contracts; Valuation; Energy Generation; Accounting; Performance Evaluation; Energy Industry; China
Simons, Robert, and Craig Chapman. "Luotang Power: Variances Explained." Harvard Business School Brief Case 913-533, January 2013.
- July 2004 (Revised May 2008)
- Case
Beacon Lakes
By: Arthur I Segel, Robert Barlick Jr and Jose Gonzalez
In September 2001, Armando Codina, the CEO and chairman of Codina Group, is facing the decision of whether to go ahead as planned with its $220 million Beacon Lakes project, a 6.6-million-square-foot warehouse and office park in Miami's Airport West submarket. Although... View Details
Keywords: Decision Making; Urban Scope; Business and Government Relations; Natural Environment; Expansion; Environmental Sustainability; Real Estate Industry; Everglades National Park; Miami
Segel, Arthur I., Robert Barlick Jr, and Jose Gonzalez. "Beacon Lakes." Harvard Business School Case 805-023, July 2004. (Revised May 2008.)
- Research Summary
Negotiating Campaigns
While most negotiation research focuses on specific transactions, many important negotiating situations can better be understood as elements of larger "campaigns." By this term, I mean a series of related negotiations and other away-from-the-table... View Details
- January 2014
- Case
Social Strategy at Cisco Systems
By: Mikolaj Jan Piskorski, Daniel Malter and Aaron Smith
In April 2013, Jeanne Beliveau-Dunn, vice president and general manager for Learning@Cisco Systems, was planning the future of the Cisco Learning Network, an online platform hosted at Cisco.com. Since its launch in 2008, the Cisco Learning Network provided content to... View Details
Keywords: Networks; Digital Platforms; Internet and the Web; Competency and Skills; Learning; Web Services Industry
Piskorski, Mikolaj Jan, Daniel Malter, and Aaron Smith. "Social Strategy at Cisco Systems." Harvard Business School Case 714-475, January 2014.
- Web
Leadership Fellows
organization, including health insurance. Program Components Access – Meaningful engagement with senior leaders in the organization and in the field via a direct reporting relationship to a senior executive... View Details