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  • All HBS Web  (14,189)
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Show Results For

  • All HBS Web  (14,189)
    • People  (46)
    • News  (3,939)
    • Research  (7,773)
    • Events  (74)
    • Multimedia  (300)
  • Faculty Publications  (5,629)
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  • Research Summary

Recruiting specialized inventors into young organizations

Commercializing nascent technologies may require the expertise of those intimately involved in the original invention, especially when tacit knowledge is essential. Yet the organization home to the original invention may not serve as the best commercialization... View Details

  • February 2011 (Revised November 2012)
  • Case

PatientsLikeMe: An Online Community of Patients

By: Sunil Gupta and Jason Riis
PatientsLikeMe (PLM) is an online community where patients share their personal experiences with a disease, find other patients like them, and learn from each other. The company was founded by Jamie and Ben Heywood when their 29-year-old brother was diagnosed with ALS... View Details
Keywords: Business Startups; Health Disorders; Knowledge Sharing; Growth and Development Strategy; Product Launch; Digital Platforms; Social and Collaborative Networks; Health Industry
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Gupta, Sunil, and Jason Riis. "PatientsLikeMe: An Online Community of Patients." Harvard Business School Case 511-093, February 2011. (Revised November 2012.)
  • October 2021
  • Article

Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

By: Nicolas Padilla and Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Programs; Consumer Behavior; Analysis
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Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Journal of Marketing Research (JMR) 58, no. 5 (October 2021): 981–1006.
  • March 2013 (Revised October 2013)
  • Case

Corporate Solutions at Jones Lang LaSalle (2001) (A)

By: Ranjay Gulati and Luciana Silvestri
This case describes the strategic and organizational challenges that Jones Lang LaSalle (JLL) faced at the turn of the millennium. Until then, JLL sold piecemeal commercial real estate services to its corporate clients, who maintained relationships with a variety of... View Details
Keywords: Organizational Structure; Strategy; Integration; Real Estate Industry; North America; South America; Central America
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Gulati, Ranjay, and Luciana Silvestri. "Corporate Solutions at Jones Lang LaSalle (2001) (A)." Harvard Business School Case 113-114, March 2013. (Revised October 2013.)
  • Program

Value Creation Through Effective Boards

Health & Safety Protocols Admissions Criteria and Process You can submit an application through the IESE Business School website. Because availability is limited, we encourage you to apply as early as... View Details
  • 21 Aug 2020
  • Blog Post

Pursuing a JD/MBA Joint Degree

started law school. Trying to put together a full business school application during 1L was daunting—I remember rushing to my HBS interview from Property and almost being late—but well worth it. Both HLS... View Details
  • September 2024
  • Article

A Potential Pitfall of Passion: Passion Is Associated with Performance Overconfidence

By: Erica R. Bailey, Kai Krautter, Wen Wu, Adam D. Galinsky and Jon M. Jachimowicz
Having passion is almost universally lauded. People strive to follow their passion at work, and organizations increasingly seek out passionate employees. Supporting the benefits of passion, prior research finds a robust relationship between passion and higher levels of... View Details
Keywords: Interests; Personal Characteristics; Performance Evaluation
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Bailey, Erica R., Kai Krautter, Wen Wu, Adam D. Galinsky, and Jon M. Jachimowicz. "A Potential Pitfall of Passion: Passion Is Associated with Performance Overconfidence." Social Psychological & Personality Science 15, no. 7 (September 2024): 769–779.
  • Web

About | Social Enterprise | Harvard Business School

works to connect alumni to each other as well as to resources and research. She is passionate about leveraging the collective impact of HBS alumni to tackle complex social issues. Prior to joining the team... View Details
  • Blog

Take Control of Your Personal Brand

branding is all about. We all want to be well thought of in the minds of others who are important to our happiness and to the achievement of our goals. We all have a personal brand, whether we like it or... View Details

    The Error at the Heart of Corporate Leadership

    Agency theory, a new model of governance promulgated by academic economists in the 1970s, is behind the idea that corporate managers should make shareholder value their primary concern and that boards should ensure they do. The theory regards shareholders as... View Details
    • 19 Dec 2022
    • Research & Ideas

    What Motivates People to Give Generously—and Why We Sometimes Don't

    Both Associate Professor Christine Exley and Assistant Professor Julian Zlatev apply the tools of their research to examine a simple question: What makes people give? Exley became interested in the topic as a child, when she tried to... View Details
    Keywords: by Jen McFarland Flint, HBS Alumni Bulletin
    • 29 Nov 2021
    • Research & Ideas

    How Bonuses Get Employees to Choose Work Over Family

    you are not working is a moment that's wasted,” says Whillans. “The negative effects of constantly choosing work over personal relationships appear to accumulate over time and in turn contribute to negative mental View Details
    Keywords: by Rachel Kim Raczka
    • 18 Jul 2023
    • News

    The First Five Years: Brooke Biederman (MBA 2019)

    market and sell products. The Moral Leader uses great literature to teach great leadership, a dream of a class for this English major. We studied how great leaders—fictional characters as well as history’s... View Details
    Keywords: Robert Bochnak
    • 2008
    • Working Paper

    Allocating Marketing Resources

    By: Sunil Gupta and Thomas J. Steenburgh
    Marketing is essential for the organic growth of a company. Not surprisingly, firms spend billions of dollars on marketing. Given these large investments, marketing managers have the responsibility to optimally allocate these resources and demonstrate that these... View Details
    Keywords: Investment Return; Resource Allocation; Marketing; Demand and Consumers; Mathematical Methods
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    Gupta, Sunil, and Thomas J. Steenburgh. "Allocating Marketing Resources." Harvard Business School Working Paper, No. 08-069, February 2008.
    • January 2013
    • Case

    Luotang Power: Variances Explained

    By: Robert Simons and Craig Chapman
    The general manager of Luotang Power, a coal-fired power plant located in central China, reviews annual results before a meeting with the board of directors. He thought the company performed well during the year and both plant availability and fuel economy had improved... View Details
    Keywords: China; Financial Statements; Management Accounting; Variance Analysis; Environmental Regulations; Incentives; Electric Power Generation; Contracts; Valuation; Energy Generation; Accounting; Performance Evaluation; Energy Industry; China
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    Simons, Robert, and Craig Chapman. "Luotang Power: Variances Explained." Harvard Business School Brief Case 913-533, January 2013.
    • 25 Aug 2014
    • HBS Case

    Starbucks Reinvented

    clear, unwavering message that Starbucks' transformation would represent a return to its roots and an uncompromising commitment to core values, such as health care benefits for any partners working at least... View Details
    Keywords: by Julia Hanna; Food & Beverage
    • 22 Jun 2022
    • Book

    Four Elements for Finding the Right Career Path

    When people contemplate a career change, astute thinking alone won’t necessarily take them in the right direction. Instead, when career changes and other huge life-changing experiences are at stake, people should tap into their “full... View Details
    Keywords: by Dina Gerdeman
    • Web

    Impact Investments

    Mission Statement The Project on Impact Investments is dedicated to studying the universe of impact investors and portfolio companies that seek to generate social benefits alongside financial returns as well... View Details
    • Article

    Social Technology: An Interdisciplinary Approach to Improving Care for Older Adults

    By: Arthur Kleinman, Hongtu Chen, Sue E. Levkoff, Ann Forsyth, David E. Bloom, Winnie Yip, Tarun Khanna, Conor J. Walsh, David Perry, Ellen W. Seely, Anne S. Kleinman, Yan Zhang, Yuan Wang, Jun Jing, Tianshu Pan, Ning An, Zhenggang Bai, Jiexiu Wang, Qing Liu and Fawwaz Habbal
    Population aging is a defining demographic reality of our era. It is associated with an increase in the societal burden of delivering care to older adults with chronic conditions or frailty. How to integrate global population aging and technology development to help... View Details
    Keywords: Health Care and Treatment; Age; Service Delivery; Information Technology; Collaborative Innovation and Invention
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    Kleinman, Arthur, Hongtu Chen, Sue E. Levkoff, Ann Forsyth, David E. Bloom, Winnie Yip, Tarun Khanna, Conor J. Walsh, David Perry, Ellen W. Seely, Anne S. Kleinman, Yan Zhang, Yuan Wang, Jun Jing, Tianshu Pan, Ning An, Zhenggang Bai, Jiexiu Wang, Qing Liu, and Fawwaz Habbal. "Social Technology: An Interdisciplinary Approach to Improving Care for Older Adults." Art. 729149. Frontiers in Public Health 9 (2021).
    • Web

    Leadership Fellows

    organization, including health insurance. Program Components Access – Meaningful engagement with senior leaders in the organization and in the field via a direct reporting relationship to a senior executive... View Details
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