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Show Results For
- All HBS Web
(10,686)
- People (31)
- News (2,908)
- Research (6,656)
- Events (17)
- Multimedia (256)
- Faculty Publications (4,601)
- Article
Long Term Impact of Promotion and Advertising on Consumer Brand Choice
By: Carl Mela, Sunil Gupta and Donald R. Lehmann
Keywords: Product Marketing; Advertising; Brands and Branding; Decision Choices and Conditions; Customers
Mela, Carl, Sunil Gupta, and Donald R. Lehmann. "Long Term Impact of Promotion and Advertising on Consumer Brand Choice." Journal of Marketing Research (JMR) 34, no. 2 (May 1997): 248–261. (Winner of American Marketing Association. Marketing Communications Special Interest Group Best Paper Award presented by American Marketing Association. Winner of Marketing Science Institute Best Paper Award To honor the authors of the MSI working papers that have made the most significant contribution to marketing practice and thought presented by Marketing Science Institute. Winner of Paul E. Green Award For the best article in the Journal of Marketing Research that demonstrates the greatest potential to contribute significantly to the practice of marketing research presented by American Marketing Association Foundation. Winner of William F. O'Dell Award For the Journal of Marketing Research article that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice presented by American Marketing Association.)
- 31 Jul 2019
- News
Skydeck Live: The Rise of the FOMO Sapiens
something I want to do or is this being driven by this desire for inclusion?" And once I do that, it allows me to then get closer to a decision and usually, I am able then to make a View Details
- 11 Dec 2006
- Research & Ideas
Fixing Price Tag Confusion
rental charge and a charge for the remote. Do partitioned prices help the consumer make an informed decision or just add to his or her confusion? Do partitioned prices increase demand? Is an online grocer... View Details
- February 1995
- Teaching Note
Corporate Financial Management: Options Exercises (TN)
By: Timothy A. Luehrman
Teaching Note for (9-293-095). View Details
- 2010
- Working Paper
Substitution Patterns of the Random Coefficients Logit
By: Thomas J. Steenburgh and Andrew Ainslie
Previous research suggests that the random coefficients logit is a highly flexible model that overcomes the problems of the homogeneous logit by allowing for differences in tastes across individuals. The purpose of this paper is to show that this is not true. We prove... View Details
Steenburgh, Thomas J., and Andrew Ainslie. "Substitution Patterns of the Random Coefficients Logit." Harvard Business School Working Paper, No. 10-053, January 2010.
- 28 Feb 2012
- First Look
First Look: Feb. 28
in games that require one to resist a selfish impulse for several minutes in order to benefit others. In one condition children make decisions in public view of the group of other participants, while in... View Details
Keywords: Sean Silverthorne
- 15 May 2018
- News
HBS MBA Admissions Shifts to Two Rounds
In a recent post to his “Direct from the Director” blog, HBS Managing Director of MBA Admissions and Financial Aid Chad Losee (MBA 2013) notes that the MBA application process will now include only two rounds instead of the previous... View Details
- 01 Dec 2022
- News
Road to Recovery
prompt action—more so than when you frame a decision in terms of what you stand to gain,” John explains. These subtle design choices “can help you to make a good decision while... View Details
- February 2002 (Revised May 2003)
- Case
Endeca Technologies (A)
By: G. Felda Hardymon, Josh Lerner and Ann Leamon
Steve Papa, CEO of Endeca Technologies, must decide among two term sheets raising the same amount of badly needed money for his young software company. One deal is led by insiders and, is offered at a lower price. It continues a board that has worked very well and... View Details
Keywords: Venture Capital; Cost vs Benefits; Financial Condition; Financing and Loans; Management Skills; Financial Strategy; Corporate Finance; Decision Choices and Conditions; Information Technology Industry
Hardymon, G. Felda, Josh Lerner, and Ann Leamon. "Endeca Technologies (A)." Harvard Business School Case 802-141, February 2002. (Revised May 2003.)
- 12 Nov 2018
- Research & Ideas
'Always On' Isn't Always Best for Team Decision-Making
Essentially, subjects are shown dots on a screen representing 25 cities and asked to make a route that hits all of the cities and returns to their starting point. The goal: find the route requiring the shortest distance. “It’s actually a... View Details
Keywords: by Roberta Holland
- 31 Jan 2017
- Blog Post
My Misperceptions about HBS
If you're too intimidated by the people, you'll only limit your opportunities to learn, grow, make friends, and maximize your experience to the fullest while you are here. If you're too intimidated to apply, you'll miss the chance to get... View Details
- Web
1.4.1 HBS Learning Model | MBA
1.4.1 HBS Learning Model 1.4 Academic Program Specifics The mission of the HBS MBA Program is to educate leaders who make a difference in the world. The education of these leaders occurs in a community environment that values integrity,... View Details
- November 2020
- Supplement
Valuing Celgene's CVR
By: Benjamin C. Esty and Daniel Fisher
When Bristol-Myers Squibb (BMS) acquired Celgene Corporation in November 2019, Celgene shareholders received cash, BMS stock, and a contingent value right (CVRs) that would pay $9 if the U.S. Food and Drug Administration (FDA) approved three of Celgene’s late stage... View Details
- 2023
- Working Paper
Judging Foreign Startups
By: Nataliya Langburd Wright, Rembrand Koning and Tarun Khanna
Can accelerators pick the most promising startup ideas no matter their provenance? Using unique data from a global accelerator where judges are randomly assigned to evaluate startups headquartered across the globe, we show that judges are less likely to recommend... View Details
Keywords: Entrepreneurship And Strategy; Entrepreneurial Financing; Innovation; Bias; International; Strategy; Entrepreneurship; Global Strategy; Business Startups; Financing and Loans; Decision Making
Wright, Nataliya Langburd, Rembrand Koning, and Tarun Khanna. "Judging Foreign Startups." Harvard Business School Working Paper, No. 21-097, March 2021. (Revised January 2023. Accepted at the Strategic Management Journal.)
- May 2020
- Article
Ancient Origins of the Global Variation in Economic Preferences
By: Anke Becker, Benjamin Enke and Armin Falk
This paper shows that contemporary population-level heterogeneity in risk aversion, time preference, altruism, positive reciprocity, negative reciprocity, and trust partly traces back to the structure of the migration patterns of our very early ancestors. To document... View Details
Keywords: Migration Patterns; Behavioral Economics; Preferences; Microeconomics; Demography; Decision Making; Risk and Uncertainty; History; Global Range
Becker, Anke, Benjamin Enke, and Armin Falk. "Ancient Origins of the Global Variation in Economic Preferences." AEA Papers and Proceedings 110 (May 2020): 319–323.
- March 2012 (Revised October 2013)
- Supplement
Gene Patents (B)
By: Richard Hamermesh and Phillip Andrews
The case updates events since the Court's ruling against Myriad Genetics on March 29, 2010 and should be used in conjunction with Gene Patents (A). On July 29, 2011, a US Appeals Court reversed the prior ruling against Myriad. On September 16, 2011, the first major... View Details
Keywords: Courts and Trials; Patents; Genetics; Judgments; Investment; Biotechnology Industry; United States
Hamermesh, Richard, and Phillip Andrews. "Gene Patents (B)." Harvard Business School Supplement 812-130, March 2012. (Revised October 2013.)
- 2010
- Working Paper
A New Model of Leadership (PDF File of Keynote Slides)
By: Michael C. Jensen and Allan L. Scherr
In this paper we provide a new definition of leadership that gives organizations and individuals access to new power, performance and accomplishment. In our model leadership consists of four critical elements The creation of a vision for the future that represents a... View Details
- September 1992 (Revised January 1993)
- Case
Courtyard by Marriott
By: James L. Heskett and Roger H. Hallowell
Courtyard by Marriott, a chain of modestly priced hotels, weighs its future options regarding human resources, its service delivery system, and management structure. Fairfield Inn, another Marriott product, is discussed for contrast. View Details
Keywords: Human Resources; Service Operations; Brands and Branding; Management Systems; Decision Making; Service Industry; Accommodations Industry
Heskett, James L., and Roger H. Hallowell. "Courtyard by Marriott." Harvard Business School Case 693-036, September 1992. (Revised January 1993.)
- September 2023 (Revised October 2024)
- Case
Forecasting Climate Risks: Aviva’s Climate Calculus
By: Mark Egan and Peter Tufano
In late 2021, Ben Carr, Director of Analytics and Capital Modeling at Aviva Plc (Aviva)—a leading insurer with core operations in the UK, Ireland and Canada,—was preparing for an upcoming presentation before the company's board which included its CEO, Amanda Blanc,... View Details
Keywords: Climate Risk; Climate Finance; Forecasting; Insurance; Risk Measurement; Climate Change; Risk Management; Forecasting and Prediction; Insurance Industry; United States
Egan, Mark, and Peter Tufano. "Forecasting Climate Risks: Aviva’s Climate Calculus." Harvard Business School Case 224-025, September 2023. (Revised October 2024.)
- 03 May 2021
- What Do You Think?
Where Does CEO Activism Go From Here?
(Image credit: iStockphoto/adamkaz) CEO activism entered a new chapter with the decision by more than 200 leaders of large corporations last month to publicly declare their support for voting rights for Americans and, by extension, their... View Details
Keywords: by James Heskett