Publications
Publications
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- Faculty Publications (736)
- March 1995 (Revised February 1997)
- Case
Apple Computer (A)(Abridged): Corporate Strategy and Culture
By: Michael Beer and Gregory C. Rogers
Provides an overview of the company's history, industry, competitive position, strategy, and organization. Analyzes the culture and morale at Apple. Written at a time when the company faces a very compelling threat to their business, and when morale within the company... View Details
- March 1995 (Revised December 1995)
- Case
Dividend Policy at FPL Group, Inc. (A)
By: Benjamin C. Esty and Craig F Schreiber
A Wall Street analyst has just learned that FPL (the holding company for Florida's largest electric utility) may cut its dividend in several days despite a 47-year streak of consecutive dividend increases. In response to the deregulation of the electric utility... View Details
- January 1995 (Revised March 1995)
- Supplement
Apple Computer 1995 (A)
By: David B. Yoffie and Takia Mahmood
Updates Apple Computer--1992. Summarizes the key strategic actions from 1992 to 1995 regarding PCs, the PowerMac, multimedia, OS licensing, and alliances with IBM. View Details
- January 1995 (Revised February 1995)
- Supplement
Apple Computer 1995 (B): Competitor Updates
By: David B. Yoffie and Takia Mahmood
Updates Apple Computer--1992. Summarizes the key strategic actions of Compaq, Intel, and Microsoft. View Details
- December 1994
- Teaching Note
Competitive Information Policy at United Technologies TN
By: Lynn S. Paine
- November 1994
- Case
Citibank European Strategy & Organization
By: Michael Y. Yoshino and Thomas W. Malnight
Examines strategic and organizational issues facing Citibank as it pursues a highly focused strategy in Europe in the face of increasing competition. Central in this consideration is the role of the European regional organization. View Details
- September 1994 (Revised October 1994)
- Case
Guinness PLC
By: Ray A. Goldberg and Grant Kelley
Changing demographics, new types of competition, and new attitudes toward alcoholic beverages force the company to rethink priorities. View Details
- 1994
- Chapter
Competitive Strategy Revisited: A View from the 1990s
By: M. E. Porter
Keywords: Competitive Strategy
- August 1994
- Case
Southwest Airlines: 1993 (Abridged Update)
By: James L. Heskett
Southwest Airlines management is faced with increasing competition. It must decide which of several route extensions provide the appropriate competitive response while preserving the internal culture that has made the airline so successful. View Details
- June 1994 (Revised March 1995)
- Case
Swissair's Alliances (A)
By: David B. Yoffie
Swissair established two alliance networks in 1989 in order to improve its competitiveness. In order to evaluate the benefits of the alliances, Swissair's history, products, and cost structure are described, as is the international airline industry and the major... View Details
- June 1994 (Revised September 1994)
- Background Note
Beating the Commodity Magnet
By: V. Kasturi Rangan and George T. Bowman
All markets follow a cycle of growth and maturity, then commoditization and decline. This note argues that while commoditization of an industry may seem inevitable, the better managed firms find a way to make money in the commodity cycle. These firms know how and when... View Details
- May 1994 (Revised August 1994)
- Case
Motorola-Elma
By: Shoshana Zuboff and Janis Lee Gogan
Motorola's old automative electronics plant in Arcade, outside Buffalo, New York, faced the prospect of closure in the mid-1980s, but leading customers persuaded Motorola to give the plant a second chance. The new plant manager, Dennis Fiehn, recognized that existing... View Details
- May 1994 (Revised November 1994)
- Case
PepsiCo: A View from the Corporate Office
Describes the three business segments of PepsiCo (beverages, snack foods, and restaurants). It then explores the competitive environment within each segment and the response of PepsiCo's businesses. It seeks to show how PepsiCo CEO, D. Wayne Calloway, in a very... View Details
- March 1994 (Revised March 2000)
- Case
Cola Wars Continue: Coke vs. Pepsi in the 1990s
By: David B. Yoffie and Sharon Foley
The competition between Coke and Pepsi is a classic corporate battle that began in America at the turn of the century and has expanded into worldwide competitive warfare in the 1990s. This case examines the economics of the soft drink and bottling industries, and... View Details
- January 1994 (Revised November 2002)
- Case
Wal-Mart Stores, Inc.
By: Stephen P. Bradley and Pankaj Ghemawat
Focuses on the evolution of Wal-Mart's remarkably successful discount operations and describes the company's more recent attempts to diversify into other businesses. The company has entered the warehouse club industry with its Sam's Clubs and the grocery business with... View Details
- December 1993 (Revised March 1995)
- Case
Medical Products Co.
By: Robert H. Hayes
In early 1990, the company is contemplating changes in its European plant network for producing hypodermic products, including the total production capacity to be provided, the number and location of plants over which to spread this capacity, and which products should... View Details
- November 1993 (Revised September 1995)
- Supplement
Block 16: Management's Perspective
By: Malcolm S. Salter and Susan E.A. Hall
Supplements Block 16: Conoco's Green Oil Strategy (A). Reviews the environmental challenges facing the oil industry throughout upstream and downstream operations, and oil companies' competitive responses. Reviews Conoco's and Du Pont's environmental initiatives in more... View Details
- October 1993 (Revised October 1996)
- Case
Paragould City Cable
Unhappy with the prices provided by the local, privately owned cable television operator, the city of Paragould, Arkansas constructs a competing municipally owned cable system. Once in operation, Paragould City Cable faces vigorous competition from the incumbent... View Details
- March 1993 (Revised December 2011)
- Case
Crown Cork & Seal in 1989
Describes the structure and recent trends of the metal container industry, Crown's successful strategy for competing in the industry, and John Connelly's leadership over more than 20 years. In 1989, William Avery succeeded Connelly as CEO and is forced to consider new... View Details