television - Publications - Faculty & Research

11 Jun 2014
Research & Ideas

In the Future of Sports Investing, Media Is the Best Bet

European Football Associations Champions League Final on television—that's 61 percent of German households—according to Nielson. Television remains a very important medium for sports broadcasting. Viewers tend to watch sports events live,... View Details

Keywords: by Carmen Nobel; Sports; Financial Services

26 Apr 2010
Research & Ideas

When Other Companies Compete Like Crazy, Dare to Be Different

used to swear by Sony televisions; well, I went shopping for a big-screen television recently and I have to tell you, standing before that huge wall of big-screen TVs, it struck me how old-fashioned my dad's fidelity to a single brand... View Details

Keywords: by Sarah Jane Gilbert

01 Oct 1999
News

The View from the Pit

president of Disney's global television and telecommunications businesses. Noting that compared with his generation, today's MBA students have a better sense of balance when juggling work, family, and community service, Hightower counsels... View Details

Keywords: Judith A. Ross

06 Mar 2018
First Look

First Look at Research and Ideas, March 6, 2018

Carter are celebrating James’ third NBA championship. The duo will soon have to decide on a strategy for their media businesses—their film and television production company SpringHill Entertainment as well as their digital sports platform... View Details

Keywords: Sean Silverthorne

29 Mar 2011
First Look

First Look: March 29

into the now flourishing backlighting market. Into this changing market entered Cree, Inc., a North Carolina-based LED chip and component manufacturer. This case explores whether Cree should pursue the LED monitor and television... View Details

Keywords: Sean Silverthorne

22 Oct 2018
News

Capital Murder

sister cities. They’re both industry towns, and in many ways the marketing campaign for a movie or a television show is not unlike a campaign for a political candidate. You’re trying to inform people, arm them with information, remind... View Details

Keywords: Julia Hanna

12 Nov 2008
First Look

First Look: November 12, 2008

"Dubai's answer to Pixar" in a recent magazine article, Lammtara's first animated television show, FREEJ, had taken the Arabian Gulf region by storm a year ago. It was November 2007, and the second season of FREEJ had aired... View Details

Keywords: Martha Lagace

01 Mar 2013
News

Leveraging Female Talent

over the world. My sample includes CEOs of large companies, board members, political figures, Olympic athletes, writers, and television personalities, among others. About 10 percent are men. I understand you're also considering the issue... View Details

Keywords: Julia Hanna; Management of Companies and Enterprises; Management

14 Oct 2013
Research & Ideas

Blockbuster! Why Star Power Works

makes huge investments to acquire, develop, and market concepts with strong hit potential, and then banks on the sales of those titles to make up for the middling performance of their other content. Today's leading film studios, View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

15 Apr 2013
Research & Ideas

Solving the Search vs. Display Advertising Quandary

a few clicks of a mouse, companies can tell how successful a particular ad was in making a purchase decision. "A lot of companies have put more and more money into online marketing because online marketing is more measurable, as opposed to View Details

Keywords: by Michael Blanding; Advertising

01 Jan 2003
News

James E. Burke, MBA 1949

senior executives. They encouraged him, for instance, when he made early forays into television advertising in the 1960s and when he suggested that Tylenol, originally available only from physicians and hospitals, be sold as a consumer... View Details

06 Feb 2012
Research & Ideas

Kodak: A Parable of American Competitiveness

process often sparks ideas that lead to creation of innovative new products, Shih explains. So when American companies allow the production of high-tech products like televisions and memory chips to disappear from the local landscape,... View Details

Keywords: by Dina Gerdeman; Manufacturing

06 Mar 2006
Research & Ideas

Winners and Losers at the Olympics

of the event. Are we talking about figure skating, a sport whose artistry and excitement regularly attract huge television audiences (including many women viewers), or bobsledding, which normally attracts little attention in the United... View Details

Keywords: Re: Stephen A. Greyser; Consumer Products; Entertainment & Recreation; Sports

Web

Podcast - HBS Online

speaks with host Chris Linnane about how negotiation's improvisational nature makes it much like jazz. He also shares stories about a former president's photo and the acquisition of a television system to illustrate strategies for... View Details

Web

Harvard Business School

worked in Kansas City, Missouri where he oversaw an experimental summer project for Gordon T. Beaham III (HBS '58). The project, Black Light, Inc., produced comic strips for a television cartoon series marketed for Black children. 16... View Details

15 Oct 2008
First Look

First Look: October 15, 2008

spillovers from local media is needed. To date, such evidence is scant. In this paper, we exploit the rapid growth of Hispanic communities in the United States to test whether the presence of local television news affects local civic... View Details

Keywords: Martha Lagace

18 Sep 2018
First Look

New Research and Ideas, September 18, 2018

Ratcheting, Competition, and the Diffusion of Technological Change: The Case of Televisions Under an Energy Efficiency Program By: Amano, Tomomichi, and Hiroshi Ohashi Abstract—In differentiated goods markets with societal implications,... View Details

Keywords: Dina Gerdeman

23 Apr 2019
First Look

New Research and Ideas, April 23, 2019

readers? Use data science. Make money by doing deals with television and filmmakers and book publishers. The case describes the challenges of matching readers to stories and of helping writers produce better stories by supplying feedback... View Details