Filter Results:
(913)
Show Results For
- All HBS Web
(913)
- News (134)
- Research (670)
- Events (5)
- Multimedia (8)
- Faculty Publications (447)
Show Results For
- All HBS Web
(913)
- News (134)
- Research (670)
- Events (5)
- Multimedia (8)
- Faculty Publications (447)
- January 2024 (Revised February 2024)
- Exercise
Travelogo: Understanding Customer Journeys
By: Eva Ascarza, Nicolas Padilla and Oded Netzer
In late May 2023, Sarah Merino, the newly appointed manager of the Customer Insights group at Travelogo—an online travel booking platform—initiates a comprehensive analysis of clickstream data to understand the varied behaviors and needs of their users. In preparation... View Details
Keywords: Customer Relationship Management; Analysis; Analytics and Data Science; Marketing Strategy; Segmentation; Consumer Behavior; Travel Industry; United States
Ascarza, Eva, Nicolas Padilla, and Oded Netzer. "Travelogo: Understanding Customer Journeys." Harvard Business School Exercise 524-044, January 2024. (Revised February 2024.)
- March 2018 (Revised March 2018)
- Supplement
Sandlands Vineyards
By: Benjamin C. Esty and Greg Saldutte
Approximately 80% of the wineries in the US breakeven or lose money. An even greater percentage lose money on an economic basis (i.e., after a charge for the cost of equity). Tegan Passalacqua is a successful, young, Californian winemaker who specializes in making... View Details
Keywords: Wine; Winery; Vineyard; Market Attractiveness; Porter's 5 Forces; Capital Investment; Industry Attractiveness; Performance Analysis; Napa Valley; Agriculture; Entrepreneurship; Business Strategy; Competitive Strategy; Competitive Advantage; Vertical Integration; Segmentation; Food; Supply Chain; Industry Structures; Retail Industry; Food and Beverage Industry; United States; California; Napa Valley
- October 1987 (Revised November 1994)
- Case
Boston Fights Drugs (A): Designing Communications Research
Describes in detail the research mounted by five individuals with a $20,000 budget to combat drug abuse among Boston's school-going population. Using the focus group methodology they discover that most of the current anti-drug advertising is useless. They create their... View Details
Keywords: Budgets and Budgeting; Misleading and Fraudulent Advertising; Communication Intention and Meaning; Brands and Branding; Performance Evaluation; Research and Development; Segmentation; Pharmaceutical Industry; Boston
Rangan, V. Kasturi. "Boston Fights Drugs (A): Designing Communications Research." Harvard Business School Case 588-031, October 1987. (Revised November 1994.)
- 05 Dec 2013
- Op-Ed
Encourage Breakthrough Health Care by Competing on Products Rather Than Patents
individual's BRCA1 and BRCA2 genes," but the Court, wisely I believe, made thoughtful distinctions about what is and is not patentable, deciding that, "A naturally occurring DNA segment is a product of nature and not patent... View Details
- Web
Black Business Leaders and Entrepreneurship | Baker Library
built and other data. Geospatial Revolution: Food Deserts This video segment from Penn State Public Broadcasting’s Geospatial Revolution describes one Philadelphia community’s successful efforts to use GIS technology to identify and solve... View Details
- 28 May 2019
- News
From Das’s Desk
will expand our collaboration with Executive Education to promote a selection of its topic-specific programs to relevant segments of the alumni community. Together we will find new ways to bring the best of HBS to you whenever you need... View Details
- September 2009
- Teaching Note
HubSpot: Inbound Marketing and Web 2.0 (TN)
By: Thomas J. Steenburgh and Jill Avery
Teaching Note for 509-049. View Details
- 01 Oct 1998
- News
Beyond the Numbers
needed to manage its operations by business instead of by country, strategically reallocating resources. "I also showed them how to look at expenses as a percentage of revenues, something that's commonly done in the packaged-goods industry but that was revolutionary... View Details
Keywords: Eileen K. McCluskey
- 08 Mar 2019
- Blog Post
“There’s no quick shortcut to success:” Zorpads takes off
process. The pair noted that it was months of written and video applications, and even when they made it to the studio, they still did not have guarantee their segment would air. It ultimately did air on January 27th, with Wiegele and... View Details
- 20 Apr 2021
- Blog Post
Leadership In Challenging Times: Thierry Ibri (MBA 1997)
in 5 kids, were food insecure. At Second Harvest Heartland, one of the country’s largest and most efficient food banks, we distributed more than 105 million meals to our network community partners and programs last year. We refer to that View Details
- 01 Apr 2002
- News
Professorship Brings Brierley's HBS Connection Full Circle
"Effective use of the computer for segmentation and personalization has allowed organizations to increase dramatically their annual giving. In the years ahead, effective use of e-mail will again revolutionize how these organizations raise... View Details
- 05 Feb 2001
- What Do You Think?
Do MBA Programs Face “The Innovator’s Dilemma”?
technology such as online learning. The fastest-growing segment of education, of course starting from a small base, is that delivered online. Increasingly, anything, anywhere, anytime is becoming possible for those desiring education of... View Details
Keywords: by James Heskett
- 23 Jul 2024
- Research & Ideas
Forgiving Medical Debt Won't Make Everyone Happier
segment about the nonprofit on comedian John Oliver’s HBO show Last Week Tonight. Kluender coauthored the study with Neale Mahoney, a professor at Stanford University; Wesley Yin, a professor at the University of California at Los... View Details
- 01 Apr 1999
- News
Q & A: Confronting New Technologies: When Doing Right Is Wrong
industries or certain segments of the pharmaceutical business. But in many other industries - financial services, education, and health care, for instance - this analytical model is proving extremely helpful in understanding what is... View Details
- December 2009 (Revised November 2012)
- Teaching Note
Global Wine War 2009: New World versus Old (TN)
Teaching Note for [910405]. View Details
- Web
Gender Backlash: Does Exposure to Female Labor Market Participation Fuel Gender Conservatism? - Blog: RGE Report
labor force contingent. But in recent years, waves of far-right beliefs systems have emerged from the margins and captured large segments of mainstream thought. In the United States and around the world, media geared toward both men and... View Details
- 01 Sep 2018
- News
In My Humble Opinion: In the Deal
precious,” says Khan, who focuses primarily on software. “It’s been an incredible segment to invest in over the last few years—cloud software in particular, because these are high-gross margin businesses with low costs and long, recurring... View Details
Keywords: Julia Hanna
- 01 Jun 2000
- News
Going Public: Shari P. Hubert
Dartmouth, Hubert moved up the ranks at Merck and was working as a customer segment manager in employer marketing when she decided to apply to HBS. The most crucial lesson she has learned at HBS is the importance of knowing how to... View Details
Keywords: Deborah Blagg
- 14 Jun 2011
- First Look
First Look: June 14
somebody else's point of view and seeking out safe ways to allow themselves to become vulnerable. Read the article: http://hbr.org/2011/06/managing-yourself-the-paradox-of-excellence/ar/1 Segmenting the Base of the Pyramid Authors:V.... View Details
Keywords: Sean Silverthorne
- 11 Jul 2006
- First Look
First Look: July 11, 2006
to increase investment in its "off eBay" strategy; how to allocate investments between the two sides of its payment network (i.e., consumers and merchants); which consumer segments to target (e.g., existing PayPal account... View Details
Keywords: Sean Silverthorne