Publications

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August 2008
Supplement

Microsoft's Unlimited Potential (B)

By: V. Kasturi Rangan and Marie Madelene Bell

This short (B) case provides an update of how Microsoft organized its unlimited potential initiative. View Details

Keywords: Mission and Purpose; Business or Company Management; Information Technology Industry

2022
Book

The Heart of Business (ハート・オブ・ビジネス)――「人とパーパス」を本気で大切にする新時代のリーダーシップ

By: Hubert Joly and Caroline Lambert

A remarkable turnaround by a leader with a remarkable philosophy: Find your noble purpose. Put people at the center. Unleash human magic.
"It was fall in Minnesota. It was getting cold and we were supposed to die." This is how Hubert Joly describes the early,... View Details

Keywords: Capitalism; Leadership; Mission and Purpose; Business and Stakeholder Relations

Editorial

The Type of Purpose That Makes Companies More Profitable

By: George Serafeim and Claudine Gartenberg

Keywords: Corporate Purpose; Middle Management; Vision; Culture; Mission and Purpose; Organizational Culture; Profit

September 1989
Background Note

Vision Thing

Describes the challenge of creating, communicating, and committing to a "vision" for an organization. Visions are characterized as a critical building block for stimulating a successful major change in an organization. Considers characteristics of a good vision, an... View Details

Keywords: Organizational Change and Adaptation; Mission and Purpose

January 1983 (Revised May 1984)
Case

Beliefs of Borg-Warner

Shows how the Borg-Warner Corporation developed a statement of values and beliefs under the leadership of its chief executive officer, James F. Bere. The "Beliefs," a set of general principles intended to guide business behavior, now must be given operational meaning... View Details

Keywords: Mission and Purpose; Values and Beliefs; Business Processes

October 2023
Supplement

Rheaply: Circularity For Every Business Supplement 2

By: Rembrand Koning and Alicia Dadlani

Pitch deck explaining the later vision of the company that was presented by the CEO to potential investors. View Details

Keywords: Business Startups; Social Entrepreneurship; Entrepreneurial Finance; Mission and Purpose; Technology Industry; Green Technology Industry; United States; Illinois; Chicago

2023
Chapter

Business, Climate Change and the Anthropocene

By: Andrew J. Hoffman and Sukanya Roy

This chapter will assess climate change as a concern for business, both as a stand-alone issue and as part of the broader shift that scientists are calling the Anthropocene. It will begin by examining the extent to which the market – comprised of corporations, the... View Details

Keywords: Climate Change; Problems and Challenges; Mission and Purpose

November–December 2022
Article

To See the Way Forward, Look Back

By: Ranjay Gulati

Most business leaders focus on the future much more than on the past, believing that their job is to embrace disruption and innovation, transform their organizations, and explore new frontiers. But decades of research on companies worldwide shows that most successful... View Details

Keywords: Values and Beliefs; Transformation; Mission and Purpose; Leadership

01 Oct 2001
Research & Ideas

Connecting With Nonprofits

more specific activities in which there is a significant two-way value exchange. The organizations' core capabilities begin to be deployed and the partnership is more important to each other's missions and strategies. It is no longer... View Details

Keywords: by James Austin

October 28, 2021
Article

Creating a Meaningful Corporate Purpose

By: Hubert Joly

Today, most company leaders believe that their companies’ larger purpose is to make a positive difference in the world—not just to maximize shareholder value. Defining a corporate why and making sure it guides decisions and operations has therefore become a cornerstone... View Details

Keywords: Corporations; Purpose; Meaningfulness; Organizations; Mission and Purpose; Organizational Change and Adaptation

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August 6, 2020
Article

Companies Must Go Beyond Random Acts of Humanitarianism

By: Frank Cooper and Ranjay Gulati

Any organization can write a check or mobilize resources when confronted with a crisis such as the Covid-19 pandemic or a social movement such as Black Lives Matter. But corporate crisis response becomes much more meaningful when stakeholders know that the organization... View Details

Keywords: Mission and Purpose; Corporate Social Responsibility and Impact

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Research Summary

Leadership & Values in Times of Instability

By: Ryan L. Raffaelli

Professor Raffaelli investigates the role of leaders within organizations and across industries during periods of upheaval and ambiguity. His work indicates the key role leaders play in driving and infusing values. He also connects leadership to meaning-making,... View Details

Keywords: Leadership; Values And Beliefs; Mission and Purpose

May 13, 2021
Article

Why Today's Startups Pursue Both Ideas and Ideals

By: Ranjay Gulati

Startups typically operate with the mentality that growth and profit come first, higher calling comes second. This strategy, however, is misguided. Increasingly, entrepreneurs are imbuing their ventures with a grand ideal in addition to a great idea. This ideal not... View Details

Keywords: Mission and Purpose; Moral Sensibility; Business Startups

December 1995 (Revised November 1996)
Background Note

Corporate Purpose and Responsibility

By: Lynn S. Paine

Presents several conceptions of corporate purpose and responsibility as articulated by a variety of groups and individuals during the period 1970-95. Included are materials from the Business Roundtable, the American Law Institute, the Royal Society of Arts and... View Details

Keywords: Mission and Purpose; History; Corporate Social Responsibility and Impact

March 2022
Case

Metric

By: Christina Wallace, Rebecca Cink and Maria Lappas

Megan Murday, the founder of Metric, an environmental, social, and corporate governance (ESG) analytics startup, must decide which customer segment to target as a beachhead market. She received positive feedback from a Swiss venture capital (VC) firm, indicating their... View Details

Keywords: Entrepreneurship; Marketing; Mission and Purpose; Customers

06 May 2002
Research & Ideas

Profits for Nonprofits: Earning Your Own Way

cons of mixing business with social service? Can nonprofits effectively serve two masters, their nonprofit mission and the call of the market? At the annual Dialogue on Social Enterprise, a daylong event held April 20 at Harvard Business... View Details

Keywords: by Martha Lagace

2023
Article

Turn Your Purpose Into a Superpower for Growth

By: Ranjay Gulati

Keywords: Mission and Purpose; Organizational Culture; Culture; Success

Read Now

February 2023 (Revised March 2023)
Case

The LPGA’s Long Drive Toward Gender Equity

By: Boris Groysberg and Alexis Lefort

This case provides a history of the Ladies Professional Golf Association (LPGA) and examines the reasons for the gender pay gap in professional sports. The case protagonist, the commissioner of the LPGA, wrestles with the opportunities and challenges the LPGA currently... View Details

Keywords: Decision Making; Gender; Growth and Development Strategy; Mission and Purpose; Sports Industry; United States

2022
Book

企業初心未來企業的新領導準則

By: Hubert Joly and Caroline Lambert

A remarkable turnaround by a leader with a remarkable philosophy: Find your noble purpose. Put people at the center. Unleash human magic.
"It was fall in Minnesota. It was getting cold and we were supposed to die." This is how Hubert Joly describes the early,... View Details

Keywords: Capitalism; Leadership; Mission and Purpose; Business and Stakeholder Relations; Leading Change