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      • March 2003 (Revised November 2005)
      • Case

      Bertelsmann AG

      By: Bharat N. Anand, Michael G. Rukstad and Christoph Kostring
      On July 28, 2002, Bertelsmann announced the firing of its CEO, Thomas Middelhoff, in a move that surprised industry observers, analysts, and many employees. Bertelsmann, a privately held company headquartered in Germany, was one of the largest global media... View Details
      Keywords: Business Conglomerates; Corporate Strategy; Entertainment; Media; Change Management; Integration; Resignation and Termination; Private Ownership; Initial Public Offering; Business Units; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Germany
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      Anand, Bharat N., Michael G. Rukstad, and Christoph Kostring. "Bertelsmann AG." Harvard Business School Case 703-405, March 2003. (Revised November 2005.)
      • February 2003 (Revised July 2005)
      • Case

      British Broadcasting Corporation (A): One BBC

      By: Rosabeth M. Kanter and Douglas A Raymond
      Greg Dyke, the new director general of the British Broadcasting Corp. (BBC) must decide whether to extend an already ambitious change effort at the world's largest public service broadcaster. The initial results of the effort are very positive: audience numbers are up,... View Details
      Keywords: Change Management; Media; Organizational Change and Adaptation; Organizational Culture; Leadership Development; Competition; Creativity; Relationships; Media and Broadcasting Industry; United Kingdom
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      Kanter, Rosabeth M., and Douglas A Raymond. "British Broadcasting Corporation (A): One BBC." Harvard Business School Case 303-075, February 2003. (Revised July 2005.)
      • February 2003 (Revised July 2005)
      • Case

      British Broadcasting Corporation (B): Making it Happen

      By: Rosabeth M. Kanter and Douglas A Raymond
      Greg Dyke, the new director general of the British Broadcasting Corp. (BBC), has launched an ambitious change program, called Making It Happen, with the objective of unlocking creativity, building a sense of common purpose, and encouraging collaboration throughout the... View Details
      Keywords: Change Management; Media; Organizational Change and Adaptation; Organizational Culture; Leadership Development; Competition; Creativity; Relationships; Media and Broadcasting Industry; United Kingdom
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      Kanter, Rosabeth M., and Douglas A Raymond. "British Broadcasting Corporation (B): Making it Happen." Harvard Business School Case 303-076, February 2003. (Revised July 2005.)
      • February 2003 (Revised October 2003)
      • Case

      Cable Data Systems

      By: Paul W. Marshall and Todd H Thedinga
      Describes the operating challenges of Cable Data Systems (CDS), a minority-owned cable installation company with a dual mission of maximizing profits and providing employment opportunities to minorities in urban markets. Following the merger of two cable installation... View Details
      Keywords: Selection and Staffing; Employment; Forecasting and Prediction; Urban Scope; Cost Management; Infrastructure; Labor Unions; Demand and Consumers; Demographics; Media and Broadcasting Industry; Media and Broadcasting Industry; Boston
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      Marshall, Paul W., and Todd H Thedinga. "Cable Data Systems." Harvard Business School Case 803-132, February 2003. (Revised October 2003.)
      • 2003
      • Article

      Radio Regulation Revisited: Coase, the FCC, and the Public Interest

      By: David A. Moss and Michael R. Fein
      Keywords: Governing Rules, Regulations, and Reforms; Media; Media and Broadcasting Industry
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      Moss, David A., and Michael R. Fein. "Radio Regulation Revisited: Coase, the FCC, and the Public Interest." Journal of Policy History 15, no. 4 (2003).
      • October 2002 (Revised May 2003)
      • Case

      Vivendi (B): Revitalizing a French Conglomerate

      By: Cynthia A. Montgomery and Rhonda Kaufman
      Supplements the (A) case. View Details
      Keywords: Media and Broadcasting Industry; Media and Broadcasting Industry; France
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      Montgomery, Cynthia A., and Rhonda Kaufman. "Vivendi (B): Revitalizing a French Conglomerate." Harvard Business School Case 703-418, October 2002. (Revised May 2003.)
      • 2002
      • Book

      Searching for a Corporate Savior: The Irrational Quest for Charismatic CEOs

      By: Rakesh Khurana
      Corporate CEOs are headline news. Stock prices rise and fall at word of their hiring and firing. Business media debate their merits and defects as if individual leaders determined the health of the economy. Yet we know surprisingly little about how CEOs are selected... View Details
      Keywords: Managerial Roles; Selection and Staffing; Personal Characteristics; Experience and Expertise; Investment Activism; Corporate Strategy
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      Khurana, Rakesh. Searching for a Corporate Savior: The Irrational Quest for Charismatic CEOs. Princeton, NJ: Princeton University Press, 2002.
      • June 2002
      • Teaching Note

      Valuing the AOL Time Warner Merger, TN

      By: Lynda M. Applegate and Maddy Kadish
      Teaching Note for (9-802-098). View Details
      Keywords: Media and Broadcasting Industry; Media and Broadcasting Industry
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      Applegate, Lynda M., and Maddy Kadish. "Valuing the AOL Time Warner Merger, TN." Harvard Business School Teaching Note 802-232, June 2002.
      • June 2002 (Revised August 2002)
      • Case

      WorldSpace: Digital Radio for the Developing World

      By: Debora L. Spar
      Describes the evolution of WorldSpace, the world's first major provider of digital radio service to the developing world. The brainchild of Noah Samara, an African-born, American-trained lawyer, WorldSpace has a dual commercial and social mission. Samara wants to... View Details
      Keywords: Information; Social Entrepreneurship; Mobile and Wireless Technology; Developing Countries and Economies; Media and Broadcasting Industry; Asia; Latin America; Africa
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      Spar, Debora L., Allison Morhaim, and Bharesh Patel. "WorldSpace: Digital Radio for the Developing World." Harvard Business School Case 702-034, June 2002. (Revised August 2002.)
      • April 2002 (Revised June 2003)
      • Case

      News Corporation

      By: Bharat N. Anand and Kate Attea
      In 2001, News Corp. is the smallest of the major media and entertainment conglomerates, but it has the broadest global presence. In an effort to establish a major distribution presence in the United States, News Corp. had looked to acquire DirecTV, the largest U.S.... View Details
      Keywords: Acquisition; Business Conglomerates; Globalization; Distribution; Organizational Culture; Family Ownership; Competition; Consolidation; Corporate Strategy; Entertainment and Recreation Industry; Journalism and News Industry; United States; Australia
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      Anand, Bharat N., and Kate Attea. "News Corporation." Harvard Business School Case 702-425, April 2002. (Revised June 2003.)
      • March 2002 (Revised June 2005)
      • Case

      AOL Time Warner, Inc.

      By: Stephen P. Bradley and Erin Sullivan
      AOL Time Warner, which has been billed as the "first fully integrated media and communications company of the Internet Century," raises the fundamental question of how value will be created and captured by the merger of AOL and Time Warner. This case describes just how... View Details
      Keywords: Mergers and Acquisitions; Internet and the Web; Value Creation; Organizational Culture; Consolidation; Change Management; Media and Broadcasting Industry; Media and Broadcasting Industry; United States
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      Bradley, Stephen P., and Erin Sullivan. "AOL Time Warner, Inc." Harvard Business School Case 702-421, March 2002. (Revised June 2005.)
      • March 2002 (Revised November 2003)
      • Case

      Satellite Radio

      By: Thomas R. Eisenmann and Alastair Brown
      In early 2002, XM and Sirius were fighting for control of the emerging U.S. market for satellite radio. Each company targeted consumers in automobiles, providing 100 channels of CD-quality audio for a monthly subscription fee of $10-$13. Wall Street analysts predicted... View Details
      Keywords: Growth and Development Strategy; Price; Risk and Uncertainty; Problems and Challenges; Network Effects; Partners and Partnerships; Information Technology; Business Model; Investment Return; Media and Broadcasting Industry; Media and Broadcasting Industry; United States
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      Eisenmann, Thomas R., and Alastair Brown. "Satellite Radio." Harvard Business School Case 802-175, March 2002. (Revised November 2003.)
      • January 2002 (Revised February 2002)
      • Case

      Valuing the AOL Time Warner Merger

      By: Lynda M. Applegate, Rena Miller and John N Rei
      On January 11, 2000, AOL and Time Warner announced their intention to merge, creating what AOL CEO Stephen Case and Time Warner CEO Gerald Levin called the 21st century's first fully integrated communications, media, and entertainment company. This case, prepared from... View Details
      Keywords: Mergers and Acquisitions; Management Analysis, Tools, and Techniques; Valuation; Situation or Environment; Media and Broadcasting Industry; Media and Broadcasting Industry
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      Applegate, Lynda M., Rena Miller, and John N Rei. "Valuing the AOL Time Warner Merger." Harvard Business School Case 802-098, January 2002. (Revised February 2002.)
      • January–March 2002
      • Article

      Competing Over The Airwaves

      By: Bharat Anand
      Keywords: Media; Competition
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      Anand, Bharat. "Competing Over The Airwaves." Smart Manager Q102 (January–March 2002): 22–36. (Reprinted in The Financial Express, August 7, 2003 (Part 1) and August 14, 2003 (Part 2).)
      • December 2001
      • Background Note

      Reporting on Agribusiness in the 21st Century

      By: Ray A. Goldberg and Anne M Fitzgerald
      Agriculture is not what it used to be. Neither is coverage of the industry by news organizations. A century ago, about 40% of the U.S. population lived on the farm, and one in three U.S. jobs was tied to agriculture. It made sense for daily newspapers to cover farming... View Details
      Keywords: Agribusiness; Newspapers; Media; Perception; Change; Agriculture and Agribusiness Industry; United States
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      Goldberg, Ray A., and Anne M Fitzgerald. "Reporting on Agribusiness in the 21st Century." Harvard Business School Background Note 902-421, December 2001.
      • November 2001
      • Case

      Charles Schwab Corp.: Introducing A New Brand

      By: Rajiv Lal and David Kiron
      As the financial services industry converges, how should Charles Schwab, widely known as a discount brokerage firm, position its brand? This case presents elements of the company's overall brand strategy--including brand assets, choice of target audience, and media... View Details
      Keywords: Growth and Development Strategy; Brands and Branding; Marketing Strategy; Financial Services Industry
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      Lal, Rajiv, and David Kiron. "Charles Schwab Corp.: Introducing A New Brand." Harvard Business School Case 502-020, November 2001.
      • November 2001 (Revised August 2002)
      • Case

      Audio Spotlight, The

      By: Youngme E. Moon
      Joe Pompei, a graduate student at the MIT Media Lab, has invented a breakthrough audio invention. The invention is an "Audio Spotlight" that projects a narrow beam of sound in the same way a laser beam projects a narrow beam of light. He must now decide how to... View Details
      Keywords: Corporate Entrepreneurship; Independent Innovation and Invention; Marketing; Demand and Consumers; Value Creation
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      Moon, Youngme E. "Audio Spotlight, The." Harvard Business School Case 502-014, November 2001. (Revised August 2002.)
      • fall 2001
      • Article

      News Is Strategic in the Newspaper Business

      By: Joseph L. Bower
      Keywords: Strategy; Media; Media and Broadcasting Industry
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      Bower, Joseph L. "News Is Strategic in the Newspaper Business." The Nieman Foundation for Journalism at Harvard University Nieman Reports 55, no. 3 (fall 2001): 82–83.
      • September 2001 (Revised July 2009)
      • Case

      Buenos Aires Embotelladora S.A. (BAESA): A South American Restructuring

      By: Stuart C. Gilson and Gustavo A. Herrero
      In 1998, BAESA, PepsiCo's largest bottler and distributor outside North America, experienced severe financial difficulty and had to restructure its debt and business operations to avoid bankruptcy or liquidation. Based in Argentina, with operations throughout South... View Details
      Keywords: Restructuring; Borrowing and Debt; Insolvency and Bankruptcy; Bonds; Stocks; Multinational Firms and Management; Laws and Statutes; United States; Argentina; Brazil
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      Gilson, Stuart C., and Gustavo A. Herrero. "Buenos Aires Embotelladora S.A. (BAESA): A South American Restructuring." Harvard Business School Case 202-009, September 2001. (Revised July 2009.)
      • May 2001 (Revised June 2001)
      • Teaching Note

      Reuters Greenhouse Fund TN

      By: Rosabeth M. Kanter
      Teaching Note for (9-301-012). View Details
      Keywords: Media and Broadcasting Industry; Media and Broadcasting Industry
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      Kanter, Rosabeth M. "Reuters Greenhouse Fund TN." Harvard Business School Teaching Note 301-107, May 2001. (Revised June 2001.)
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