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Show Results For
-
All HBS Web
(18,486)
- People (25)
- News (3,321)
- Research (12,323)
- Events (95)
- Multimedia (274)
- Faculty Publications (10,271)
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- February 2015 (Revised April 2015)
- Case
The Board of Directors at Market Basket
By: Jay W. Lorsch and Emily McTague
The firing of Market Basket CEO Arthur T. Demoulas by his cousin, Arthur S. Demoulas, and directors affiliated with him set off employee protests throughout the grocery store chain. Industry specialists estimated that Market Basket was losing close to ten million...
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Keywords:
Organizational Behavior;
Shareholder Votes;
Board Of Directors;
Board Dynamics;
Board Decisions;
Boards;
Grocery;
Organizational Culture;
Organizational Structure;
Business and Shareholder Relations;
Corporate Governance;
Food and Beverage Industry;
New England
Lorsch, Jay W., and Emily McTague. "The Board of Directors at Market Basket." Harvard Business School Case 415-044, February 2015. (Revised April 2015.)
- March 2008
- Article
Market Reactions to Export Subsidies
By: M. A. Desai and James R. Hines Jr.
This paper analyzes the economic impact of export subsidies by investigating stock price reactions to a critical event in 1997. On November 18, 1997, the European Union announced its intention to file a complaint before the World Trade Organization (WTO), arguing that...
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Keywords:
Economic Systems;
Trade;
Development Economics;
Financial Markets;
Profit;
Taxation;
Volume;
Value Creation;
Market Design;
Business Subsidiaries;
Utilities Industry;
Financial Services Industry;
Europe;
North and Central America
Desai, M. A., and James R. Hines Jr. "Market Reactions to Export Subsidies." Journal of International Economics 74, no. 2 (March 2008).
- Article
Reaching for Yield in the Bond Market
By: Bo Becker and Victoria Ivashina
Reaching for yield—the propensity to buy riskier assets in order to achieve higher yields—is believed to be an important factor contributing to the credit cycle. This paper analyzes this phenomenon in the corporate bond market. Specifically, we show evidence for...
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Keywords:
Fixed Income;
Reaching For Yield;
Financial Intermediation;
Insurance Companies;
Insurance;
Assets;
Bonds;
Investment Return;
Investment Portfolio;
Risk Management;
Insurance Industry
Becker, Bo, and Victoria Ivashina. "Reaching for Yield in the Bond Market." Journal of Finance 70, no. 5 (October 2015): 1863–1902.
- Teaching Interest
MBA Elective Curriculum Business Marketing and Sales
Business markets differ from consumer markets in important ways. Typically, the buying process is more complex, the buying units and purchase criteria differ, and marketing decisions are more closely interrelated with firm-wide strategic choices. In addition,... View Details
- 10 May 2019
- Working Paper Summaries
Consumer Inertia and Market Power
Keywords:
by Alexander MacKay and Marc Remer
- 17 Jan 2008
- Research & Ideas
If Marketing Experts Ran Elections
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.For all the...
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Keywords:
by John A. Quelch
- Article
Coming to America: IPOs from Emerging Market Issuers
By: Robert Bruner, Susan Chaplinsky and Latha Ramchand
We compare the issue costs of 299 companies from emerging and developed market countries making initial public offerings (IPOs) in the United States between 1991 and 2001. Our results indicate that IPOs from emerging markets experience the same costs on average as IPOs...
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Bruner, Robert, Susan Chaplinsky, and Latha Ramchand. "Coming to America: IPOs from Emerging Market Issuers." Emerging Markets Review 7, no. 3 (September 2006): 191–212.
- April 1978
- Case
General Foods: Opportunities in the Dog Food Market
Illustrates uses of various sources of market and consumer behavior data, including psychographics, product positioning, and market segmentation decisions for a new dog food product. Based on cases by E.T. Popper and L.S. Ward.
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Keywords:
Product Positioning;
Consumer Behavior;
Product Development;
Consumer Products Industry;
Food and Beverage Industry
Ward, L. Scott. "General Foods: Opportunities in the Dog Food Market." Harvard Business School Case 578-162, April 1978.
- 2008
- Working Paper
Finding Missing Markets (and a disturbing epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya
By: Nava Ashraf, Xavier Gine and Dean Karlan
In much of the developing world, many farmers grow crops for local or personal consumption despite export options which appear to be more profitable. Thus many conjecture that one or several markets are missing. We report here on a randomized controlled trial conducted...
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Keywords:
Agribusiness;
Developing Countries and Economies;
Trade;
Profit;
Product Marketing;
Standards;
Failure;
Risk and Uncertainty;
Non-Governmental Organizations;
Agriculture and Agribusiness Industry;
Service Industry;
Kenya;
Europe
Ashraf, Nava, Xavier Gine, and Dean Karlan. "Finding Missing Markets (and a disturbing epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya." Harvard Business School Working Paper, No. 08-065, February 2008. (forthcoming, American Journal of Agricultural Economics.)
- October 1990 (Revised July 1991)
- Case
Zenith: Marketing Research for High Definition Television (HDTV)
Managers at Zenith must decide what marketing research, if any, needs to be done now in order to assess market potential and consumer preference for a technological innovation, high definition television (HDTV) that is yet to be introduced. The case describes various...
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Keywords:
Technological Innovation;
Research;
Marketing;
Television Entertainment;
Electronics Industry
Sultan, Fareena. "Zenith: Marketing Research for High Definition Television (HDTV)." Harvard Business School Case 591-025, October 1990. (Revised July 1991.)
- December 2022
- Article
Competition, Contracts, and Creativity: Evidence from Novel Writing in a Platform Market
By: Yanhui Wu and Feng Zhu
A growing number of people today are participating in the gig economy, working as independent contractors on short-term projects. We study the effects of competition on gig workers' effort and creativity on a Chinese novel-writing platform. Authors produce and sell...
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Keywords:
Gig Workers;
Platform-based Markets;
Novel Writing;
Creative Production;
Platform Bias;
Employment;
Digital Platforms;
Creativity;
Books;
Competition;
Contracts
Wu, Yanhui, and Feng Zhu. "Competition, Contracts, and Creativity: Evidence from Novel Writing in a Platform Market." Management Science 68, no. 12 (December 2022): 8613–8634.
- July 2023
- Case
Crocs: Using Community-Centric Marketing to Make Ugly Iconic
By: Ayelet Israeli and Anne V. Wilson
In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global net revenue had increased to approximately $3.6 billion. By most accounts, Crocs had become the “it” shoe. Crocs...
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Keywords:
Brands and Branding;
Product Development;
Growth and Development;
Customer Value and Value Chain;
Digital Marketing;
Digital Strategy;
Segmentation;
Advertising;
Consumer Products Industry;
Apparel and Accessories Industry;
United States
Israeli, Ayelet, and Anne V. Wilson. "Crocs: Using Community-Centric Marketing to Make Ugly Iconic." Harvard Business School Case 524-006, July 2023.
- April 2011 (Revised May 2011)
- Class Lecture
Winning in Emerging Markets (FSS)
By: Krishna G. Palepu and Tarun Khanna
- February 2016 (Revised April 2019)
- Supplement
InsightSquared: Developing the Sales and Marketing Plan Courseware
By: Mark N. Roberge
These are Excel spreadsheets of Exhibit 3-6 from the InsightSquared: Developing the Sales and Marketing Plan case #816074.
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- February 2015
- Case
Sarah Sullivan at Greater Marketing Solutions (GMS)
By: Thomas J. DeLong, Paul McKinnon and Rebecca McCue
Sarah Sullivan, the new Managing Director of Greater Marketing Solutions, faces the difficult challenge of letting seven professionals go within a short span of time. In doing so she faces two greater challenges: figuring out which individuals to let go and getting her...
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DeLong, Thomas J., Paul McKinnon, and Rebecca McCue. "Sarah Sullivan at Greater Marketing Solutions (GMS)." Harvard Business School Case 415-051, February 2015.
- June 2023
- Technical Note
Enhancing Your Contribution to Group Learning in Marketing
By: Jill Avery
How to enhance your contribution to group learning in RC Marketing. Includes information on the learning contract in a case class and the respective roles of instructor and students, how to analyze a marketing case, how to participate in a marketing case discussion,...
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Keywords:
Marketing
- June 20, 2011
- Article
Don't Hobble Money Market Funds
By: Robert C. Pozen
Pozen, Robert C. "Don't Hobble Money Market Funds." Financial Times (June 20, 2011).
- Article
Internal versus External Capital Markets
By: David S. Scharfstein, Robert Gertner and Jeremy Stein
Scharfstein, David S., Robert Gertner, and Jeremy Stein. "Internal versus External Capital Markets." Quarterly Journal of Economics 109, no. 4 (November 1994): 1211–1230.
- October 2005
- Background Note
Portfolio Investment in Emerging Markets
By: Tarun Khanna, Krishna G. Palepu and Kjell Ke-Li Carlsson
Provides distinctive data on investment flows into emerging markets.
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Khanna, Tarun, Krishna G. Palepu, and Kjell Ke-Li Carlsson. "Portfolio Investment in Emerging Markets." Harvard Business School Background Note 706-438, October 2005.
- April 2011
- Teaching Note
Prediction Markets at Google (TN)
Teaching Note for 607088.
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