Publications

July 2006
Background Note

Out of Frame: The Coming Digital Disruption of Hollywood

By: Stephen P. Bradley, Brian DeLacey and Reed Martin

The record opening of the Pirates of the Caribbean: Dead Man's Chest, starring Johnny Depp, had finally provided the industry with incontrovertible proof that it was still possible to draw massive audiences to movie theaters. Grossing $136 million during its opening... View Details

Keywords: Disruption; Internet and the Web; Technology Adoption; Mobile and Wireless Technology; Film Entertainment; Revenue; Entertainment and Recreation Industry; United States

March 2009 (Revised January 2010)
Case

DreamWorks SKG Inc.: To Distribute or Not to Distribute?

By: Juan Alcacer, David J. Collis and Mary Furey

Keywords: Film Entertainment; Distribution; Strategy; Motion Pictures and Video Industry

winter 2007
Article

Unraveling Yields Inefficient Matchings: Evidence from Post-Season College Football Bowls

By: Guillaume R. Frechette, Alvin E. Roth and M. Utku Unver

Keywords: Entertainment; Sports Industry

01 Dec 2004
News

Pyramid Scheme

(MBA ’03) told the Boston Globe (September 22, 2004). DuPlessie, who studied mechanical engineering at MIT, launched TOMB after gaining experience working on projects at Disney and Universal Studios. Boston-based TOMB, the first project of the new View Details

Keywords: Arts, Entertainment; Arts, Entertainment

January 2006
Case

Negotiating for the Motion Picture Association of America and the Motion Picture Association: Jack Valenti (A)

By: James K. Sebenius, Ellen Knebel and Erin Egan

Summarizes the background and career highlights of Jack Valenti, longtime head of the Motion Picture Association of America and the Motion Picture Association. Sets up three difficult negotiation challenges facing Valenti over a rating system for movies, the financial... View Details

Keywords: Decision Making; Film Entertainment; Television Entertainment; Negotiation; Problems and Challenges; United States

April 1975 (Revised April 1983)
Case

Boston Symphony Orchestra

By: Malcolm S. Salter

Keywords: Arts; Music Entertainment; Music Industry; Fine Arts Industry; Boston

January 2012
Teaching Note

Lady Gaga (A) and (B)

By: Anita Elberse

Keywords: Arts; Music Entertainment; Music Industry

April 2001 (Revised August 2002)
Case

Frasier (B)

By: Guhan Subramanian and Michelle Kalka

Supplements the (A) case. View Details

Keywords: Negotiation; Television Entertainment; Media and Broadcasting Industry

2013
Working Paper

NBC and the 2012 London Olympics: Unexpected Success

By: Stephen A. Greyser and Vadim Kogan

"The 2010 Vancouver Winter Games lost $223 million, astonishing for a 17-day event. Next year's London Summer Games, which cost a record Olympic rights fee of $1.18 billion, are expected to lose at least as much..." wrote Richard Sandomir in The New York Times. "NBC... View Details

Keywords: Success; Profit; Sports; Failure; Television Entertainment; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Vancouver; Beijing; London; Brazil; Russia

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22 Feb 2019
News

Empowering a New Generation of Business Leaders

before guests were treated to a private tour of the massive media production facilities. Jaqueline Burgos (MBA 2014) opened the chat by introducing Professor McGee, a media industry expert and entrepreneur who was named one of the 50 most powerful African Americans in... View Details

Keywords: Margie Kelley; Arts, Entertainment

October 2003 (Revised February 2004)
Case

Strategic Inflection: TiVo in 2003 (A)

By: David B. Yoffie, Pai-Ling Yin and Christina L. Darwall

Mike Ramsey, TiVo's CEO, must decide on which direction to build the company. Facing an onslaught of new competitors, a huge opportunity in the cable industry, and the possibility of becoming the new "user interface" for TV entertainment, Ramsey must balance the... View Details

Keywords: Television Entertainment; Profit; Product Positioning; Standards; Opportunities; Commercialization; Competition; Technology Adoption; Entertainment and Recreation Industry

November 1997 (Revised December 1999)
Case

Cinemex

By: James L. Heskett

The founders of Cinemex, the largest capitalized venture start-up in Mexican history, are debating several issues concerning the operations of their new chain of motion picture theatres in Mexico City. The first concerns whether some seats should be left unsold to... View Details

Keywords: Business Startups; Service Operations; Debates; Venture Capital; Customer Satisfaction; Advertising; Investment; Theater Entertainment; Entertainment and Recreation Industry; Mexico City

October 2019 (Revised January 2020)
Case

John Branca: Negotiating Michael Jackson's Thriller (A)

By: James K. Sebenius and Alex Green

John Branca, attorney to pop musician Michael Jackson, must negotiate a series of deals on behalf of his client in order to safeguard his financial interests and creative license during a period of rising stardom. View Details

Keywords: Dealmaking; Negotiation; Entertainment; Music Entertainment

March 14, 2011
Article

Mistaking Mistrust for Greed: How to Solve the NFL Dispute

By: Deepak Malhotra

Keywords: Entertainment; Sports Industry

Read Now

May 2023
Supplement

Alicia Keys and Swizz Beats Video Supplement Playlist

By: Boris Groysberg

Keywords: Entertainment; Music Entertainment; Personal Development and Career; Entrepreneurship; Goals and Objectives; Power and Influence; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry

October 2019 (Revised December 2019)
Case

Swizz Beatz and Alicia Keys: A Power Couple

By: Boris Groysberg, Annelena Lobb and Sarah Mehta

Set in 2018, this case follows married couple and music industry titans Swizz Beatz and Alicia Keys as they consider how best to use their platforms to achieve their goals. Since achieving professional success in the music industry early in their lives, Swizz and Keys... View Details

Keywords: Entertainment; Music Entertainment; Personal Development and Career; Entrepreneurship; Goals and Objectives; Power and Influence; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry

September 2003 (Revised January 2004)
Case

Giant Cinema

By: Malcolm P. Baker, Richard S. Ruback, Erik Stafford and Kathleen Luchs

The owner of Giant Cinema must decide whether to invest in a digital projector, a new technology for screening films, or purchase a traditional projector. The impact of the new technology is uncertain, and the case describes probabilities for different outcomes that... View Details

Keywords: Entrepreneurship; Film Entertainment; Technology Adoption; Financial Strategy; Investment; Outcome or Result; Risk and Uncertainty; Technology; Entertainment and Recreation Industry

Profile

Monica Dodi

firm’s fiduciary responsibility to investors. Dodi’s past entrepreneurial experiences as cofounder of MTV Europe and CEO of AOL’s Entertainment Asylum keep her focused on the bottom line. She points to research that indicates gender... View Details

Keywords: Entertainment / Media; Entertainment / Media; Entertainment / Media

February 2005
Case

L. Londell McMillan (A)

On the plane back to New York City, L. Londell McMillan focused on the music on his headphones, the latest offering from his friend and long-time client, Prince Rogers Nelson--the artist known as "Prince." McMillan and Prince had spent several days contemplating a... View Details

Keywords: Contracts; Music Entertainment; Product Marketing; Music Industry