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(1,329)
- News (247)
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Show Results For
- All HBS Web
(1,329)
- News (247)
- Research (967)
- Multimedia (5)
- Faculty Publications (697)
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How to Market in a Recession
By: John A. Quelch
Quelch, John A. "How to Market in a Recession." Harvard Business Online—Marketing Know:How (blog). September 24, 2008. https://hbr.org/2008/09/how-to-market-in-a-recession.
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How Negative Advertising Works (And When it Doesn't)
By: John A. Quelch
Quelch, John A. "How Negative Advertising Works (And When it Doesn't)." Harvard Business Online—Marketing Know:How (blog). May 12, 2008. https://hbr.org/2008/05/how-negative-advertising-works.
- 2007
- Blog
Harvard Business Online—Marketing Know:How: Customers Demand and Deserve Respect
By: John A. Quelch
Quelch, John A. "Customers Demand and Deserve Respect." Harvard Business Online—Marketing Know:How (blog). December 17, 2007. https://hbr.org/2007/12/what-i-learned-from-you-2/.
- 2007
- Blog
Harvard Business Online—Marketing Know:How: How To Avoid the Commodity Trap
By: John A. Quelch
Quelch, John A. "How To Avoid the Commodity Trap." Harvard Business Online—Marketing Know:How (blog). December 13, 2007. https://hbr.org/2007/12/how-to-avoid-the-commodity-tra.
- 2007
- Blog
Harvard Business Online—Marketing Know:How: How To Profit from Scarcity
By: John A. Quelch
Quelch, John A. "How To Profit from Scarcity." Harvard Business Online—Marketing Know:How (blog). August 31, 2007. http://hbswk.hbs.edu/item/how-to-profit-from-scarcity.
- August 24, 2005
- Article
Universities and the War on Terror
By: John A. Quelch
Quelch, John A. "Universities and the War on Terror." Washington Times (August 24, 2005).
- September 4, 2005
- Article
Expert View: America's Big-Hitters Must Stop Playing Hardball
By: John A. Quelch
Quelch, John A. "Expert View: America's Big-Hitters Must Stop Playing Hardball." Independent (London) (September 4, 2005), 8.
- August 2015
- Teaching Note
Rana Plaza (C): Primark and Victim Compensation
By: John A. Quelch
- July 2014
- Teaching Note
Vaxess Technologies, Inc.
By: John A. Quelch
- February 2014
- Teaching Note
The Slingshot: Improving Water Access
By: John A. Quelch
Entrepreneur Dean Kamen has inked a multimillion dollar partnership with Coca-Cola (CC) to mass produce and distribute the Slingshot, a low energy device that can convert raw sewage into potable water for poor people and communities in developing economies. View Details
- March 2014 (Revised April 2014)
- Teaching Note
23andMe: Genetic Testing for Consumers (A) and (B)
By: John A. Quelch
- November 2013 (Revised January 2014)
- Teaching Note
GlaxoSmithKline In China (A), (B) and (C)
By: John A. Quelch
- August 2008
- Supplement
Lenovo 2006-2008 Advertising Clips
By: John A. Quelch
Quelch, John A. "Lenovo 2006-2008 Advertising Clips." Harvard Business School Video Supplement 509-717, August 2008.
- August 2008
- Supplement
Charles Schwab & Co. "Talk to Chuck" Advertising Campaign Ad Clips
By: John A. Quelch
A series of advertising clips that were prepared for television advertising to accompany the "Talk to Chuck" advertising campaign of Charles Schwab and Co. View Details
Keywords: Decisions; Business or Company Management; Advertising Campaigns; Financial Services Industry
Quelch, John A. Charles Schwab & Co. "Talk to Chuck" Advertising Campaign Ad Clips. Harvard Business School Video Supplement 509-701, August 2008.
- Third Quarter 2008
- Article
Governance in the Public Sector
By: John A. Quelch
Quelch, John A. "Governance in the Public Sector." Directors & Boards 32, no. 4 (Third Quarter 2008): 36–37.
- July 2005 (Revised April 2009)
- Case
Real Madrid Club de Futbol (Multimedia)
By: John A. Quelch
In June 2004, Florentino Perez, a well-known Spanish businessman, was elected president of Real Madrid, one of the world's top soccer clubs. In his campaign, Perez had promised to turn around the club's finances, bring in world-class talent, and extend the club's brand... View Details
Keywords: Risk Management; Brands and Branding; Marketing Strategy; Organizational Change and Adaptation; Sports; Expansion; Sports Industry; Spain
Quelch, John A. "Real Madrid Club de Futbol (Multimedia)." Harvard Business School Multimedia/Video Case 505-081, July 2005. (Revised April 2009.)
- August 2004
- Supplement
CARE Commercials
By: John A. Quelch
Six television commercials illustrate CARE's current mission and branding strategy. Supplements the case. View Details
Quelch, John A. "CARE Commercials." Harvard Business School Video Supplement 505-706, August 2004.
- July 2004
- Supplement
Samsung Electronics Commercials
By: John A. Quelch
Quelch, John A. "Samsung Electronics Commercials." Harvard Business School Video Supplement 505-701, July 2004.
- August 2003
- Case
BRAC and Aarong Commercial Brands, The
By: John A. Quelch
BRAC is the world's largest NGO and has recently initiated a number of successful profit-making commercial enterprises, ranging from dairy processing to vegetable exports, as well as a university. Explores the tensions and benefits of a major nonprofit entering the... View Details
Keywords: Business or Company Management; Commercialization; For-Profit Firms; Non-Governmental Organizations
Quelch, John A., and Nathalie Laidler. "BRAC and Aarong Commercial Brands, The." Harvard Business School Case 504-013, August 2003.
- September 2002
- Case
Interview with Stelios Haji-Iannou, Chairman of EasyGroup, plc.
By: John A. Quelch
Quelch, John A. "Interview with Stelios Haji-Iannou, Chairman of EasyGroup, plc." Harvard Business School Multimedia/Video Case 503-801, September 2002.