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    • All HBS Web  (1,352)
      • Faculty Publications  (649)

      by John A. QuelchRemove by John A. Quelch →

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      • October 1976 (Revised June 1993)
      • Case

      Sunkist Growers, Inc.

      By: Stephen A. Greyser and John A. Quelch
      A new media strategy for lemon advertising involving the concentration of the entire budget in a single-print vehicle, is under consideration. View Details
      Keywords: Marketing Strategy; Marketing Communications; Advertising
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      Greyser, Stephen A., and John A. Quelch. "Sunkist Growers, Inc." Harvard Business School Case 577-051, October 1976. (Revised June 1993.)
      • April 1976
      • Case

      Michigan Consolidated Gas Co.

      By: Stephen A. Greyser and John A. Quelch
      Keywords: Energy Industry; Michigan
      Citation
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      Greyser, Stephen A., and John A. Quelch. "Michigan Consolidated Gas Co." Harvard Business School Case 576-235, April 1976.
      • December 1975
      • Case

      St. Joseph Bank & Trust Co.

      By: Stephen A. Greyser and John A. Quelch
      Keywords: Banks and Banking; Banking Industry
      Citation
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      Greyser, Stephen A., and John A. Quelch. "St. Joseph Bank & Trust Co." Harvard Business School Case 576-113, December 1975.
      • Research Summary

      Anonymity and Identity

      By: John A. Deighton
      In most consumer markets, consumers are accustomed to operating in relative anonymity. A complex social adjustment is occurring as people realize that anonymity is often no longer their default condition - it must be sought and in some cases bought. New conceptions of... View Details
      Keywords: Privacy; Anonymity
      • Research Summary

      Consumers, Corporations and Public Health

      By: John A. Quelch
      Professor Quelch is developing a series of case studies on the role and responsibilities of corporations in solving public health problems, both in the United States and worldwide. View Details
      • Teaching Interest

      Digital Marketing Strategy

      By: John A. Deighton

      When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details

      • Teaching Interest

      Harvard Business Analytics Program

      By: Michael L. Tushman

      The Harvard Business Analytics Program is offered through a collaboration between Harvard Business School (HBS), the John A. Paulson School of Engineering and Applied Sciences (SEAS), and the Faculty of Arts and Sciences (FAS).

      Designed for... View Details

      • Research Summary

      Overview

      By: John A. Deighton
      Professor Deighton conducts research at the intersection of information technology and marketing. He is interested in the complementary uses of human and artificial intelligence and creativity in areas such as advertising, content creation, and online retailing. He... View Details
      Keywords: Marketing; Media; Information Technology; Advertising Industry; Communications Industry; Consumer Products Industry; Information Technology Industry; Telecommunications Industry; Publishing Industry; North and Central America; Asia; Europe
      • Research Summary

      Social Media and Their Consequences

      By: John A. Deighton
      Social media have had negative consequences for entertainment industries such as music and motion pictures, but they have had positive implications too. This project is concerned with one aspect of these social media effects: changes in the process by which talented... View Details
      Keywords: Entertainment; Social Media
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