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Show Results For
- All HBS Web
(3,835)
- People (15)
- News (853)
- Research (2,117)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,499)
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- 26 Nov 2019
- News
Fintech, Small Business & the American Dream
landscape will be determined by who has the customers, brand recognition, necessary capital, and best technology experience. One unexpected winner could be the community banks, whose “Main Street” relationships with local small businesses... View Details
- 01 Sep 2014
- News
HBS Faculty Explore Ideas Around the World
explains Chung, has this brand recognition issue.” Chung was one of 18 faculty members who participated in “Japan on the Move” to gain a deeper understanding of Japan’s business environment, especially in light of reconstruction after the... View Details
Keywords: faculty research
- 01 Oct 1996
- News
Leading In a New Era
as well as a positive brand image, good relationships with key customers, and some $250 million cash (and no debt). "For me," Charron notes, "it was simply a question of how to deploy those assets and how to take advantage of the... View Details
Keywords: Nancy O. Perry
- 26 Jun 2014
- News
Digital Innovation at Sephora
- 15 Dec 2015
- News
The Year in Ideas 2015
large food brands have earned accolades for recent decisions to eliminate GMOs from their supply chain. It was into this market that Haven Baker (MBA 2009), Simplot’s VP of plant sciences, launched the first direct-to-consumer produce... View Details
- 01 Sep 2018
- News
Action Plan: Rapids Growth
1971—had grown into one of the most admired brands in its industry. The founders were intent on seeing the company they’d built live on, a hope that aligned with Holley’s goals: to buy something to maintain for the long term, and to find... View Details
Keywords: Ryan Jones
- 01 Mar 2006
- News
The Little Ice-Cream Company That Could
several years later, there was only one logical choice for a new name: Edy’s, after cofounder Joseph Edy. By the early 1990s, the Edy’s brand was well established throughout the Midwest and East, and it has long since eclipsed Dreyer’s in... View Details
- 01 Mar 2012
- News
Sun Dress
Barrow: Offering a line of clothing that provides protection from the downside of solar energy. A native of sun-splashed Australia who now resides in Minneapolis, John Barrow (MBA 1989) has a fashion tip for Americans: cover up, mates. Seriously. Skin-cancer awareness... View Details
- 01 Dec 2008
- News
Alumni Books
support a coherent business strategy. The successful execution of this strategy has made KFC China the industry leader in growth, profitability, market share, and brand recognition in the world’s fastest-growing economy. Megacommunities:... View Details
- 01 Feb 1999
- News
New Releases
companies in the consumer electronics, branded packaged goods, and telecommunications industries. They describe how the transnational model has taken shape over the past decade and address management issues that have arisen as the model... View Details
Keywords: Nancy O. Perry
- 01 Sep 2010
- News
You’ve Been YouTubed
of the old. One of the points we debate in class is whether social media are better at destroying value than creating it. In social media an entity’s size and brand recognition make it more vulnerable to parody and attack, not safer. As... View Details
- 01 Dec 2011
- News
Knowing the Score
always wind up being the best operators of a new business. I have been fascinated with ways companies brand themselves ever since my first-year Marketing class. That exposure informed many of my interview questions aimed at exploring... View Details
- 01 Dec 2003
- News
Can Manufacturing Keep Its Edge?
it far because there’s a lot of air you’re moving around,” he explains. “This is very much a local business.” Consumer preference for plastic and the marketing trend toward rejuvenating a brand with new packaging designs have been pushing... View Details
- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
HBS students worked on their project with representatives of the bakery chain Benjamin in São Paulo. (photo by Cintia Farago) In the United States, brand loyalty is often a powerful motivator—consumers will drive miles in search of a... View Details
- 01 Oct 1999
- News
Making the Case for Maine: HBS Club and State's CEO Discuss Business Issues
Lane-Merrill (MBA '82), marketing strategist and director of research at ViA Marketing & Design, a strategic brand management company based in Portland. President of the newly reinstated HBS Club of Maine, Lane-Merrill is one of three... View Details
Keywords: Janine Brunell Looker
- 01 Apr 2001
- News
Ed Tian: Boardroom Revolutionary
At first glance, not many would figure the bookish president and CEO of telecommunications carrier China Netcom Corporation for a revolutionary. But Edward Tian Suning is certainly making waves as head of one of the country’s new brand of... View Details
- 01 Dec 2014
- News
Instilling Production with Principles
Video Embed The Esquel Group has reduced water consumption at its factories by more than 50 percent in the last nine years. Asia–based Esquel Group is one of the world’s largest manufacturers of high-end cotton shirts, producing about 100 million shirts a year for... View Details
- 01 Jun 2018
- News
Ink: Alumni Books and Recommendations
introduction in the early ’90s of low-fat cookies and other healthier snack foods under the SnackWell’s brand for Nabisco. In the first year, SnackWell’s grew to a $400 million business. Store managers had such a difficult time keeping... View Details
- 01 Jun 2009
- News
The New “In” Crowd
increase the effectiveness of social-sector organizations. It’s about opportunities that span the globe. It’s about tackling big social problems and finding ways to address their underlying causes. And sometimes that involves practicing a new View Details
- 01 Jun 2009
- News
Entrepreneur’s Rwandan Start-Up Gets HBS Support
currently available brands and use locally sourced materials. The female workers ultimately will become owners of the business through microfinance loans. “Lack of access to pads affects not only the prospects of girls and women, it also... View Details