behavioral economics - Publications - Faculty & Research

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Reconceiving Products & Markets - Institute For Strategy And Competitiveness

William Lever in 1894 to combat cholera in Victorian England, today Lifebuoy is the world’s #1 selling germ protection soap—a win-win for Unilever and global health. The affordable soap’s unique formulation helps fight disease in the developing world. Lifebuoy's... View Details

14 Feb 2012
First Look

First Look: February 14

undeniable ethical failure, people experience ethical dissonance between their moral values and their behavioral misconduct. Our findings indicate that to reduce ethical dissonance, individuals use a double-distancing mechanism. Using an... View Details

Keywords: Carmen Nobel

24 Jan 2018
Research & Ideas

How to Get People Addicted to a Good Habit

interventions that help us cultivate the good ones.” Related Reading: The Business of Behavioral Economics Experimental Researcher Helps Improve Health Care in Zambia The Role of Incentive Salience in Habit... View Details

Keywords: by Carmen Nobel

Web

Impact Stories - Impact Stories

Impact Stories Impact Stories Play Recognizing Market Failure and Options to Address It Professor Leemore Dafny Play The Economics of Science: Turning Ideas into Applications Professor Kyle Myers Play Implementing Innovation: How to... View Details

21 Sep 2009
Research & Ideas

Excessive Executive Pay: What’s the Solution?

In the search for culprits in the global financial meltdown, bloated executive pay and the excessive risk-taking behavior it fueled stand out as prime suspects. Of the two, pay dominates the headlines and provokes the most public and... View Details

Keywords: by Roger Thompson

Social Strategies That Work

Over a billion people use social platforms on the Internet, making them the most frequently visited category of sites. Some platforms, such as eHarmony, MeetUp, and Twitter, allow us to connect to strangers. eHarmony alone is estimated to account for one in six new... View Details

05 Sep 2007
First Look

First Look: September 5, 2007

critical action phase. We draw on the research on behavioral forecasting, ethical fading, and cognitive distortions to gain insight into the forces driving these faulty perceptions and, noting how these misperceptions can lead to... View Details

Keywords: Martha Lagace

Joseph L. Bower

JOSEPH L. BOWER, Donald K. David Professor Emeritus, has been a leader in general management at Harvard Business School for 51 years. He also served on the faculty of the Harvard Kennedy School during its first decade. He has served in many administrative roles... View Details

Keywords: banking; chemical; electronics; financial services; home appliances; hotels ＆ motels; information technology industry; insurance industry; private equity (LBO funds); retailing

June 1994 (Revised August 1994)
Case

Cunard Line Ltd.: Managing Integrated Marketing Communications

By: Stephen A. Greyser

Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details

Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry

Citation

Educators

Purchase

12 May 2009
First Look

First Look: May 12, 2009

(Studies 3 and 4), we find that dishonest behavior increased moral disengagement and motivated forgetting of moral rules. Such changes did not occur in the case of honest behavior or consideration of the... View Details

Keywords: Martha Lagace

01 Jun 1999
News

Allison Hughes

in the all-state band and orchestra. As a Harvard undergraduate, Hughes quickly rose to prominence in economics and government circles at the University as publisher of the Harvard Political Review and copresident of the Women in View Details

Keywords: Charlie Hogg

05 Mar 2009
What Do You Think?

How Frank or Deceptive Should Leaders Be?

leadership behaviors may depend on the "context" in which they are found. As a result, one might conclude as Mike Leahy did that " I am fascinated with the range of our readers' responses to something I thought was rather... View Details

Keywords: by Jim Heskett

02 Mar 2009
Research & Ideas

When Goal Setting Goes Bad

Maurice Schweitzer. Q: Are goals by themselves a problem, or is it the way we use them? A: When we can so easily predict the dysfunctional behavior that will ensue, I would argue that it is the goals themselves. Far too often, people want... View Details

Keywords: by Sean Silverthorne

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Faculty - Creating Emerging Markets

Research Interests : diasporas , economic development , emerging markets , globalization , strategy Interviews Adib AlZamil Dr. R.S. Sodhi Dr. Raghunath Anant Mashelkar Muhammad Musa Mohamed Jaffer Naina Lal Kidwai Kiran Mazumdar-Shaw... View Details

04 Mar 2019
What Do You Think?

What’s the Antidote to Surveillance Capitalism?

control of human behavior by totalitarian government, replacing human hopes, emotions, and even relationships with an “inside out” dominance over human thought and behavior by an all-seeing entity called Big... View Details

Keywords: by James Heskett; Advertising; Consumer Products

30 Jan 2013
Working Paper Summaries

These Are the Good Old Days: Foreign Entry and the Mexican Banking System

Keywords: by Stephen Haber & Aldo Musacchio; Banking

Web

Curriculum - Business & Environment

polycrisis) are often addressed as technical, political and economic problems. It seems unlikely that we will avert disaster unless or until the world is swept by a massive cultural shift and a social movement that insists on urgent... View Details

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RGE Report - Race, Gender & Equity

for board leaders. [...] Read more 14 May 2025 Rewiring the Workplace: Behavioral Economics and the Future of Inclusive Organizations Addressing systemic inequality is a complex, multifaceted, and often... View Details

19 Oct 2009
Research & Ideas

Why Are Web Sites So Confusing?

recommendation systems to suggest to each individual user products or content which might interest him/her, as inferred from their past behavior or the behavior of users with similar profiles. How much... View Details

Keywords: by Andrei Hagiu & Bruno Jullien

2020
Working Paper

Consumers Punish Firms That Cut Employee Pay in Response to COVID-19

By: Bhavya Mohan, Serena Hagerty and Michael Norton

Two experiments, including one incentive compatible study, examine the impact of cutting pay for executives versus employees in response to COVID-19 on consumer behavior. Study 1 explores the effect of announcing cuts or no cuts to CEO and employee pay, and shows that... View Details

Keywords: Employee Furloughs; CEO Pay Cuts; Pay Ratios; Purchase Intention; Health Pandemics; Employees; Wages; Executive Compensation; Consumer Behavior

Citation

SSRN

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