Willingness To Pay - Publications - Faculty & Research

18 Sep 2017
Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

effective. Graphic by Blair Storie-Johnson (Source: “The CMO Survey 2017”) Is this ever-increasing focus on social paying off? Forty-three percent of respondents said in the CMO Survey that they have not been able View Details

Keywords: by Dina Gerdeman; Advertising; Technology

06 Oct 2020
Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

times. Netflix set up a $100 million fund to help creatives like actors, producers, and writers whose jobs are affected by COVID—making Netflix the likely preferred destination for future work by creatives. Walmart is View Details

Keywords: by Sean Silverthorne

02 Apr 2015
Research & Ideas

Digital Initiative Summit: Freeing Patient Data to Enable Innovation

offered proper incentives for standardizing and sharing the information they collect. Even the industry's brightest minds and hardest workers have yet to definitively determine what those incentives ought to... View Details

Keywords: Re: Karim R. Lakhani; Health

05 May 2003
Research & Ideas

What It Takes to Restore Trust in Business

top executives "to get rich no matter what happens to the shareholders." Options should be indexed options. These options pay for performance, not for volatility in the markets. Pervasive conflicts... View Details

Keywords: by Martha Lagace; Financial Services

25 Oct 2022
Research & Ideas

Is Baseball Ready to Compete for the Next Generation of Fans?

baseball players high on that list. Gazette: Sports gambling is now legal in most states. Massachusetts is expected to begin allowing it in early 2023. When people have money riding on games, they tend to... View Details

Keywords: by Christina Pazzanese, Harvard Gazette; Media & Broadcasting; Sports

01 Dec 2022
News

Case Study: Your Call Is Important to Us

during a key moment) has gained traction, and we’ve all had terrible call experiences at the hands of a credit card issuer, airline, or hospital. Pitch those segments on the criticality of properly handling angry and/or time-critical customer cases, and there should be... View Details

Keywords: Computer Systems Design and Related Services; Professional Services

14 May 2020
Research & Ideas

What Leaders Can Do to Fight the COVID Fog

terrifying and morale-destroying experience. In addition to maintaining physical health, diet has a strong effect on intellectual and emotional functioning (as anyone who has seen a toddler melt down from too much sugar understands). The... View Details

Keywords: by Boris Groysberg and Robin Abrahams

13 Mar 2019
Blog Post

There's No Quick Shortcut to Success: Zorpads Takes Off

are many ways to build a business," Wiegele explains. "You typically think of people [starting their own venture] as doing it full-time, but we've just done it our own way that allows us to make... View Details

Keywords: Entrepreneurship; Consumer Products / Retail

28 Aug 2017
Research & Ideas

Should Industry Competitors Cooperate More to Solve World Problems?

to lift wages by $2 per hour. However, increasing wages by $1 could still leave these people with below-living wages. Second, there are cases where improving a firm’s social impact does not help financially. In some cases consumers are... View Details

Keywords: by Sean Silverthorne; Financial Services; Manufacturing; Agriculture & Agribusiness; Mining

Web

Adding a Social Dimension to Strategy - Institute For Strategy And Competitiveness

business strategy—and identified a set of customers who were willing to pay a premium for healthy, environmentally friendly food. Shared Value and Company Strategy: Whole Foods Markets Natural, fresh,... View Details

03 Dec 2008
What Do You Think?

Can Housing and Credit be “Nudged” Back to Health?

smaller." John Homan suggested, "... that the Federal Government give a 10 percent tax credit to the purchaser of a house and the purchaser pay it back ... over 20 years in equal installments with... View Details

Keywords: by Jim Heskett

12 Dec 2019
Research & Ideas

How to Turn Down the Boil on Group Conflict

people made the same forecasts about others in their own group, believing their fellow Democrats or fellow Republicans were angrier about a measure, even when they themselves were only mildly opposed. Having such polarized views of both political parties naturally... View Details

Keywords: by Michael Blanding

11 Mar 2001
Research & Ideas

Merchants to Multinationals: British Trading Companies in the Nineteenth and Twentieth Centuries

this period. The British willingness to use outside capital in affiliate ventures was distinctive. With some exceptions, in other European countries non-trading activities might be separately incorporated... View Details

Keywords: by Geoffrey Jones

10 Feb 2021
Blog Post

What You Can Do to Create an Anti-Racist Organization

winter of 2021, that national conversation continues, but what have we done, and what can we continue to do, as individuals and organizations to make meaningful progress? Danika Manso-Brown (HGSE ’18),... View Details

21 Aug 2013
Research & Ideas

To Buy Happiness, Spend Money on Other People

adhering to five key principles: Buy Experiences (research shows that material purchases are less satisfying than vacations or concerts); Make it a Treat (limiting access to our favorite things will make us... View Details

Keywords: by Carmen Nobel

05 Nov 2021
Op-Ed

How to Tap the Talent Automated HR Platforms Miss

As the global staffing shortage grinds on, corporate recruiters everywhere are relying on their online hiring platforms and automated systems to deliver the candidates they need. Too often, these tools will fail them, sidelining many qualified workers in the process.... View Details

Keywords: by Joseph B. Fuller

17 Dec 2015
News

Acquiring Business Skills To Advance A Career Trajectory

business acumen if he wanted to become a leader in the industry. Sondecker, who is a US Air Force Reservist, credits the financial aid he received with furthering his career goals. “The fellowship is a tremendous help, enabling me View Details

Keywords: Machinery Manufacturing; Manufacturing

02 Dec 2009
What Do You Think?

Should Immigration Policies Be More Welcoming to Low-Skilled Workers?

employed along borders to deter illegal immigration. According to a second Cato Institute study produced in Australia, such a strategy could even benefit from a "visa tax" that otherwise illegal... View Details

Keywords: by Jim Heskett

Article

Resilience vs. Vulnerability: Psychological Safety and Reporting of Near Misses with Varying Proximity to Harm in Radiation Oncology

By: Palak Kundu, Olivia Jung, Amy C. Edmondson, Nzhde Agazaryan, John Hegde, Michael Steinberg and Ann Raldow

Background
Psychological safety, a shared belief that interpersonal risk taking is safe, is an important determinant of incident reporting. However, how psychological safety affects near-miss reporting is unclear, as near misses contain contrasting cues that... View Details

Keywords: Psychological Safety; Near-miss Reporting; Health Care and Treatment; Safety

Citation

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02 Jun 2011
Research & Ideas

Signing at the Top: The Key to Preventing Tax Fraud?

the Internal Revenue Service is the federal tax gap, which is the difference between what Americans should pay on their taxes and what they actually do pay. According to the IRS's most recent estimates the... View Details

Keywords: by Carmen Nobel; Accounting

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