Publications

March 2017 (Revised February 2020)
Case

Corey Thomas and the IPO

By: Steven Rogers and Derrick Collins

Corey Thomas, the African American CEO of the company Rapid7, must decide if it is the right time to take the 15-year-old company public, as it stood poised to capitalize on what appeared to be the next frontier for digital technology markets—cybersecurity. In spite of... View Details

Keywords: Business Finance; Capital Markets; Private Equity; Internet and the Web; Initial Public Offering; Decision Making; Web Services Industry; Web Services Industry; Web Services Industry; United States

01 Feb 1997
News

Conversing in Cyberspace: Students and Alumni Talk Management

such questions to people with some real answers - HBS alumni who have made the transition themselves. Making innovative use of technology to involve HBS graduates in the classroom, Garvin conducted a pilot program on the World Wide Web in... View Details

Keywords: Daniel Penrice

January 2018
Case

Scaling Swagbucks (A)

By: Jeffrey F. Rayport and Matthew G. Preble

In early 2014, Chuck Davis (HBS '86) has joined Swagbucks as its first professional CEO to scale a successful and profitable brand promotion and consumer research business. Davis came into the job while serving as a venture partner at TCV, a growth stage VC firm,... View Details

Keywords: Loyalty Management; Scaling; Scale; Entrepreneurship; Human Resources; Employees; Employee Relationship Management; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Leading Change; Growth Management; Religion; Information Technology; Internet and the Web; Transition; Leadership; Web Services Industry; Web Services Industry

01 Dec 2007
News

Faculty Research Online

HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. Broadband: Remaking the... View Details

Keywords: Arts, Entertainment; Finance; Broadcasting (except Internet); Information; Data Processing, Hosting, and Related Services; Information; Manufacturing

February 2006
Case

Millions of Customers and the Search for a Business: the Challenge of IRC-Hispano

Like many online services, IRC-Hispano, the world's largest Spanish-language chat organization, has many customers but sees few revenues. As an association, its structure presents many limitations and hurdles to overcome involving investing in technology platform... View Details

Keywords: Customer Value and Value Chain; Decision Choices and Conditions; Digital Platforms; Technology Adoption; Internet and the Web; Organizational Structure; Technological Innovation; Revenue; Web Services Industry; Web Services Industry; Spain

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August 2022
Case

SuperRare: Turning an NFT Marketplace into a DAO

By: Jeffrey J. Bussgang, Scott Duke Kominers and Amy Klopfenstein

In June 2021, John Crain and Jonathan Perkins, the founders of SuperRare, a marketplace for non-fungible tokens (NFTs), contemplate whether to transform their company into a decentralized autonomous organization (DAO). Crain and Perkins founded SuperRare in 2018 to... View Details

01 Jun 2011
News

Students Start-Ups Tap New HBS Fund

from 88 applicants, were: Adiply (Omar Restom, HBS ’12): A self-serve tool that allows an advertiser to buy ad space on a Web site. AfterSteps (Jess Bloomgarden, Alex Stratoudakis, and Emma Taylor, all HBS ’12): End-of-life planning with... View Details

Keywords: awards

16 Sep 2015
Research & Ideas

Can Applied Economics Save Homeless Puppies?

In 2012, two seasoned scholars shared the Nobel Memorial Prize in Economic Sciences for their research on designing markets. Lloyd Shapley had developed theoretical methods to create stable matches in unstable markets. Alvin Roth had taken the theory to the real world,... View Details

Keywords: by Carmen Nobel; Retail

08 Apr 2002
Research & Ideas

How to Negotiate “Yes” Across Cultural Boundaries

finalize a deal, but that's often not enough. Many countries have webs of influence that are more powerful than the actual parties making the deal, even though those webs don't have the formal standing of,... View Details

Keywords: by James K. Sebenius

01 Apr 1998
News

Going For The Summit

women - has climbed well above the competition. With some two million visitors to its Web site each month, iVillage attracts more than twice as much traffic as its nearest competitor. "We've established a commanding lead," Carpenter... View Details

Keywords: Caroline Chauncey

October 2015
Case

Bigbelly

By: Mitch Weiss and Christine Snively

To accelerate Bigbelly's sales growth and its "smart cities" positioning, its CEO planned to shift his company from equipment sales to a subscription service. Jack Kutner hoped to re-position Bigbelly's solar-powered trash compacting stations beyond trash and recycling... View Details

01 Dec 2009
News

When More Is Better

dozens of interesting stories about HBS alumni that we simply don’t have room for in a quarterly magazine. Fortunately, we’ve found a solution to that problem. No, we aren’t expanding the magazine. Instead, we redesigned our Web site to... View Details

Keywords: meta

Fast Answer

Identity theft & credit card fraud

Where can I find figures and trends on identity theft and credit card fraud? Consumer Sentinel Network Reports via the Federal Trade Commission Web site. Note that information about credit card fraud can often be found within reports... View Details

01 Dec 2009
News

HBS Philanthropy Report Online

This year, the School’s annual donor report will be published online. The change from a print publication reflects a cost savings consistent with a School-wide effort to contain expenses, as well as a desire for environmentally sustainable communications. The new... View Details

November 2000 (Revised May 2002)
Case

Oracle Corporation

By: Frances X. Frei and Hanna Rodriguez-Farrar

Oracle Corp., the world's second-largest independent software company (behind Microsoft) was the world's dominant supplier of database software. Oracle also sold application software, such as the popular enterprise resource planning and customer relationship management... View Details

Keywords: Organizational Change and Adaptation; Internet and the Web; Service Operations; Service Delivery; Applications and Software; Management Teams; Innovation and Invention; Web Services Industry; Web Services Industry

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25 Sep 2000
Research & Ideas

Cyber-Marketing: Scouting the Digital Communications Frontier

Seated before a computer with an Internet link, consumers today can flip through an estimated 800 million Web pages of public information by merely clicking a mouse. Add to this that television, now in 98 percent of American homes, is... View Details

Keywords: by Peter K. Jacobs

01 Dec 2000
News

WSA Conference Set for January

dreams for tomorrow. Scheduled panel discussions will focus on industry issues, work/life balance, and career advancement. Attendees will be listed in a directory of conference participants to facilitate communications after the conference. For further information,... View Details

29 Sep 2015
Research & Ideas

Work 3.0: Redefining Jobs and Companies in the Uber Age

Are Uber drivers and HourlyNerd consultants independent contractors or employees? Interesting question, but the wrong one. Better to ask: Are we stifling innovation across the digital economy by forcing a simplistic choice, contractor vs. employee? The short answer is... View Details

Keywords: by Andrei Hagiu; Web Services; Web Services

February 1996 (Revised February 1997)
Case

America Online, Inc.

By: Amy P. Hutton and Krishna G. Palepu

America Online's (AOL) stock price has soared nearly 2,000% since its IPO. However, there is considerable disagreement among analysts regarding the future prospects of AOL. Although many analysts are bullish on the stock, short sellers have sold around 7 million... View Details

Keywords: Cost Accounting; Analysis; Stocks; Decision Choices and Conditions; Financial Statements; Business Strategy; Web Services Industry