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Show Results For
- All HBS Web
(2,701)
- People (3)
- News (532)
- Research (1,346)
- Events (12)
- Multimedia (234)
- Faculty Publications (1,055)
- January 2014 (Revised February 2015)
- Case
YouTube for Brands
By: Thales Teixeira and Leora Kornfeld
This case examines the changes employed by YouTube to make the massively popular site more attractive to brands. Building from its base of amateur, user-generated content, YouTube had turned to experimenting with professionally-made content and organizing its videos... View Details
Keywords: Marketing; Internet and the Web; Decision Choices and Conditions; Digital Marketing; Brands and Branding; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Motion Pictures and Video Industry
Teixeira, Thales, and Leora Kornfeld. "YouTube for Brands." Harvard Business School Case 514-048, January 2014. (Revised February 2015.)
- 12 Mar 2006
- Research & Ideas
New Research Explores Multi-Sided Markets
directly to users at prices they choose individually. Clearly, an iTunes portal would differ significantly from the current iTunes music and video store. Q: In attempting to provide a general theoretic framework on multi-sided platforms,... View Details
- August 2021 (Revised July 2023)
- Supplement
Deloitte's Pixel: Consulting with Open Talent (B) (C) (D) (E)
By: Michael Tushman, John Winsor and Kerry Herman
Video supplement to HBS Case. No. 420-003. View Details
Tushman, Michael, John Winsor, and Kerry Herman. "Deloitte's Pixel: Consulting with Open Talent (B) (C) (D) (E)." Harvard Business School Multimedia/Video Supplement 421-730, August 2021. (Revised July 2023.)
- July 2021
- Supplement
Transformative Social Impact: KaBOOM! (B)
Video supplement for HBS Case No. 519-106. View Details
Rangan, V. Kasturi. "Transformative Social Impact: KaBOOM! (B)." Harvard Business School Multimedia/Video Supplement 522-701, July 2021.
- August 2018 (Revised October 2019)
- Case
C3.ai—Driven to Succeed
By: Robert Simons and George Gonzalez
CEO Tom Siebel navigates his artificial intelligence (ai) startup through a series of pivots, market expansions, and even an elephant attack to become a leading platform ad service provider. The case describes his unusual management approach emphasizing employee... View Details
Keywords: Strategy Execution; Performance Measurement; Critical Performance Variables; Strategic Boundaries; Internet Of Things; Artificial Intelligence; Software Development; Big Data; Machine Learning; Business Startups; Management Style; Business Strategy; Performance; Measurement and Metrics; Organizational Culture; AI and Machine Learning; Digital Transformation; Applications and Software; Digital Marketing; Analytics and Data Science; Technology Industry; United States; California
Simons, Robert, and George Gonzalez. "C3.ai—Driven to Succeed." Harvard Business School Case 119-004, August 2018. (Revised October 2019.)
- Forthcoming
- Article
Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers
By: Mengjie Cheng and Shunyuan Zhang
The growth of the influencer marketing industry warrants an empirical examination of the effect of posting sponsored videos on influencers' reputations. We collected a novel dataset of user-generated YouTube videos created by prominent English-speaking influencers in... View Details
Keywords: Reputation; Mathematical Methods; Marketing Reference Programs; Social Media; Brands and Branding
Cheng, Mengjie, and Shunyuan Zhang. "Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers." Management Science (forthcoming). (Pre-published online October 18, 2024.)
- September 2020
- Case
The Reinvention of Kodak (C) Case Supplement
By: Ryan Raffaelli
This case includes links to case supplement videos for students to view with the written case before class, and also supplement videos for faculty to use exclusively during class. View Details
Raffaelli, Ryan. "The Reinvention of Kodak (C) Case Supplement." Harvard Business School Multimedia/Video Case 421-706, September 2020.
- December 2020
- Supplement
The Los Angeles Philharmonic Orchestra: Cultural Entrepreneurship (B) Case Supplement
By: Rohit Deshpandé
This case includes links to case supplement videos for students to view with the written case before class, and also supplement videos for faculty to use exclusively during class. View Details
Deshpandé, Rohit. "The Los Angeles Philharmonic Orchestra: Cultural Entrepreneurship (B) Case Supplement." Harvard Business School Multimedia/Video Supplement 520-721, December 2020.
- September 2020
- Case
The Reinvention of Kodak (A) Multimedia Case
By: Ryan Raffaelli
This case includes links to case supplement videos for students to view with the written case before class, and also supplement videos for faculty to use exclusively during class. View Details
Keywords: CEO; Leadership; Asset Management; Transformation; Organizational Change and Adaptation; Competitive Strategy
Raffaelli, Ryan. "The Reinvention of Kodak (A) Multimedia Case." Harvard Business School Multimedia/Video Case 421-704, September 2020.
- December 2020
- Supplement
The Los Angeles Philharmonic Orchestra: Cultural Entrepreneurship Case Supplement
By: Rohit Deshpandé
This case includes links to case supplement videos for students to view with the written case before class, and also supplement videos for faculty to use exclusively during class. View Details
Deshpandé, Rohit. "The Los Angeles Philharmonic Orchestra: Cultural Entrepreneurship Case Supplement." Harvard Business School Multimedia/Video Supplement 520-720, December 2020.
- February 2010 (Revised October 2010)
- Case
YouTube: Time to Charge Users?
By: Anita Elberse and Sunil Gupta
In January 2010, YouTube, the world's largest online video aggregator, was still seeking to become profitable. Was the time right for Google, YouTube's parent company, to charge users seeking to upload content, as some analysts had suggested—and if so, who should be... View Details
Keywords: Digital Marketing; Business Model; Cost; Profit; Revenue; Consumer Behavior; Internet and the Web; Motion Pictures and Video Industry
Elberse, Anita, and Sunil Gupta. "YouTube: Time to Charge Users?" Harvard Business School Case 510-053, February 2010. (Revised October 2010.)
- 05 Nov 2024
- Video
Leading and Building a Culture of Innovation
- 19 Dec 2023
- Blog Post
Answering Your Questions About the HBS MBA Application
finalize your applications in the next few weeks! We also encourage you to check out the FAQs webpage and our Pep Talk video series. Top 5 Questions We Get from Applicants 1. Does HBS have a preference between the GMAT and GRE? We do not... View Details
- January 2016
- Supplement
Toby Johnson: Leading After School
By: Boris Groysberg and Ryan Raffaelli
Video Supplement for Boris Groysberg's "Toby Johnson" suite of teaching products. View Details
Groysberg, Boris, and Ryan Raffaelli. "Toby Johnson: Leading After School." Harvard Business School Multimedia/Video Supplement 416-701, January 2016.
- June 2013
- Supplement
Novozymes/Henrik Meyer, V.P. of Marketing and Business Development, Novozymes
Video Supplement to the case, "Novozymes: Cracking the Emerging Markets Code." View Details
Keywords: Business To Business Marketing; Emerging Markets; Strategy; Chemical Industry; Industrial Products Industry; China; Denmark
Palepu, Krishna G. "Novozymes/Henrik Meyer, V.P. of Marketing and Business Development, Novozymes." Harvard Business School Video Supplement 113-703, June 2013.
- August 2010 (Revised June 2020)
- Teaching Note
Generation Investment Management (TN)
By: Sandra J. Sucher
Teaching Note for 613-002. The case and/or its teaching note includes references to case supplement videos that are intended for students to view, along with the written case, before class.
As a reminder, the (A) video supplement is intended for students to view... View Details
- September 2017
- Case
Tencent
By: John R. Wells and Gabriel Ellsworth
Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking service provider with several of the... View Details
Keywords: Tencent; Tencent Holdings; WeChat; Social Networking; Social Networks; Gaming; Gaming Industry; Video Games; Computer Games; Mobile Gaming; Portals; Payments; Mobile Payments; O2O; Online-to-offline; E-commerce; Messaging; Subscription Model; Freemium; Mobile App Industry; Smartphone; PC; Monetization Strategy; Antitrust; Streaming; Cloud Computing; Artificial Intelligence; Big Data; Alibaba; Facebook; JD.com; Tesla; Bundling; Synergies; Digital Strategy; Imitation; Licensing; Agility; Entry Barriers; Online Platforms; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Conglomerates; Business Units; Business Growth and Maturation; Business Organization; For-Profit Firms; Joint Ventures; Restructuring; Communication; Communication Technology; Blogs; Interactive Communication; Interpersonal Communication; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Investment; Investment Portfolio; Price; Profit; Revenue; Geographic Scope; Cross-Cultural and Cross-Border Issues; Global Strategy; Multinational Firms and Management; Globalized Markets and Industries; Business History; Innovation Strategy; Technological Innovation; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Product Positioning; Social Marketing; Network Effects; Emerging Markets; Market Entry and Exit; Digital Platforms; Industry Growth; Monopoly; Media; Distribution Channels; Product Development; Service Delivery; Organizational Change and Adaptation; Organizational Structure; Public Ownership; Problems and Challenges; Business and Government Relations; Groups and Teams; Networks; Opportunities; Social and Collaborative Networks; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Cooperation; Corporate Strategy; Diversification; Expansion; Horizontal Integration; Vertical Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Information Infrastructure; Digital Platforms; Internet and the Web; Mobile and Wireless Technology; Value Creation; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Asia; China; Canton (province, China)
Wells, John R., and Gabriel Ellsworth. "Tencent." Harvard Business School Case 718-426, September 2017.
- September 2021
- Supplement
Helena Divišová
By: Richard S. Ruback and Royce Yudkoff
Video supplement to 220-020. View Details
Ruback, Richard S., and Royce Yudkoff. "Helena Divišová." Harvard Business School Multimedia/Video Supplement 222-703, September 2021.
- October 2024
- Supplement
Skills-First Hiring at IBM
By: Boris Groysberg and Sarah Mehta
A video supplement to accompany "Skills-First Hiring at IBM" (case no. 422-013) View Details
Keywords: Competency and Skills; Experience and Expertise; Talent and Talent Management; Human Resources; Employees; Recruitment; Retention; Selection and Staffing; Jobs and Positions; Job Design and Levels; Job Interviews; Society; Social Issues; Technology Industry; United States; New York (state, US)
Groysberg, Boris, and Sarah Mehta. "Skills-First Hiring at IBM." Harvard Business School Multimedia/Video Supplement 425-707, October 2024.