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  • Web

Courses by Faculty - Course Catalog

Marketing Fall 2025 Q1Q2 3.0 Caroline Elkins Business of Ideas Business, Government & the International Economy Fall 2025 Q2 1.5 Robin Ely Authentic Leader Development Organizational Behavior Spring 2026 Q3Q4 3.0 ^ back to top F Course Title Area Term Quarter Credits... View Details
  • November 2022
  • Case

The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales

By: Regina E. Herzlinger and Tiffany Farrell
Can an online, direct-to-consumer pharmacy both improve the quality and speed of care for patients who need branded drugs and stabilize profits for pharmaceutical manufacturers? UpScript, after years spent achieving legal and regulatory compliance and simultaneous... View Details
Keywords: DTC; Internet and the Web; Marketing Channels; Customer Value and Value Chain; Governing Rules, Regulations, and Reforms; Competitive Strategy; Service Delivery; Growth and Development Strategy; Pharmaceutical Industry; Health Industry; Retail Industry
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  • Profile

John Rogers

product development and manufacturing, I was ill equipped to take on the business challenges of agricultural value chain development. My first significant exposure to the space came during my initial January... View Details
Keywords: Other Financial Services; Manufacturing
  • May 2017 (Revised September 2018)
  • Supplement

Hilti Fleet Management (B): Towards a New Business Model

By: Ramon Casadesus-Masanell, Oliver Gassmann and Roman Sauer
The (B) case tackles the implementation and scaling process of fleet management over the years. Finally, the case explores current challenges facing the BMI. View Details
Keywords: Hilti; Business Model Innovation; BMI; Fleet Management; Decision-making; Implementation; Power Tools Industry; Europe; Switzerland; Business Model; Restructuring; Transformation; Transition; Customer Value and Value Chain; Customer Focus and Relationships; Construction; Innovation and Invention; Leasing; Strategy; Growth Management; Decision Making; Construction Industry; Switzerland; Liechtenstein; Germany; Austria; Europe; United States; Asia; Brazil; China; Latin America; Africa; Japan; Hong Kong; France; Italy; Spain
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  • January 2010 (Revised March 2013)
  • Case

HubSpot: Lower Churn through Greater CHI

By: F. Asis Martinez Jerez, Thomas Steenburgh, Jill Avery and Lisa Brem
HubSpot, a web marketing startup is under pressure from VCs to rapidly acquire new customers and to maintain a low level of customer churn. In the case, students explore the drivers of customer churn and uncover opportunities to increase customer retention across the... View Details
Keywords: Business Startups; Customer Relationship Management; Customer Satisfaction; Customer Value and Value Chain; Forecasting and Prediction; Consumer Behavior; Happiness; Consulting Industry
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  • 01 Dec 2002
  • News

Alumni Honorees Urge Students to Emphasize Ethics

helm, The Esquel Group makes more men's cotton shirts than any other company in the world, producing private-label apparel for high-end chains like Brooks Brothers and designers like Ralph Lauren. Egon P. S. Zehnder (MBA '56) Founding... View Details
  • Web

Alumni Career Journey: Margot Zuckerman (MBA 2024) – Integrating Climate into Business (and Government) Priorities - Blog - Business & Environment

Blog Blog Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author HBS Faculty Author HBS Staff Author Staff Author Students Topics Topics Accelerating Climate Solutions Conference 2023 Alumni Alumni Programs Alumni in Climate Networking Series Business... View Details
  • 22 Jan 2019
  • First Look

New Research and Ideas, January 22, 2019

greater, but the average quality will be lower due to the lower expected value of marginal ideas. However, we posit that slack time such as school breaks may be qualitatively different than work time because contiguous blocks may be... View Details
Keywords: Dina Gerdeman
  • 16 May 2017
  • First Look

First Look at New Ideas and Research, May 16

promulgated by academic economists in the 1970s, is behind the idea that corporate managers should make shareholder value their primary concern and that boards should ensure they do. The theory regards shareholders as owners of the... View Details
Keywords: Re: Multiple Faculty
  • 05 Feb 2007
  • Research & Ideas

Business and the Global Poor

interests align? Kash Rangan: At its core, the private sector has always been about value creation—producing goods and services valued by consumers, generating employment, and delivering profits for... View Details
Keywords: by Sean Silverthorne
  • 16 Sep 2014
  • First Look

First Look: September 16

innovation performance such as firm productivity and profitability, (d) mergers, and (e) divestments as providing context or "shocks" to an activity system and their value as an empirical source of exogenous variation.... View Details
Keywords: Sean Silverthorne
  • 12 Aug 2002
  • Research & Ideas

‘Let the Buyer Beware’ Doesn’t Protect Investors

principle is "buyer beware." The dynamics of the financial markets are the attempt of the bank to sell to suspicious investors. In bubbles, the professionals in the Financial Value Chain get too... View Details
Keywords: by D. Quinn Mills
  • 02 Mar 2023
  • News

Carbon's Second Act

return on investment, says Matheson. JM: Because the markets signal backwards into the whole value chain of the storing, the moving and the capturing. It's hard to mobilize capital to do the capturing if it... View Details
  • 17 Jul 2023
  • Blog Post

From the Panelists: Toward a Decarbonized Future: Who Pays? Who Profits?

capital, project management expertise and domain knowledge of corporations to work on financing and de-risking the various solutions for climate change. 2. Rather than companies acting individually, we need to engage the whole value View Details
  • 26 Sep 2024
  • Blog Post

Syngenta Tomato Vision

population, from water stress and land use to the extreme impacts of drought and disease from climate change. A key part of their sustainability strategy is working very closely with all stakeholders in their value View Details
  • 15 Mar 2021
  • Blog Post

Be Unapologetically Yourself: Interview with Singer-Songwriter and Banking Strategist Andrea Mendoza

producing, and music marketing learning from her brother’s expertise. Regarding setting the go-to-market strategy for her music, Mendoza took advantage of her experience leading projects. She said, “I applied my consulting skills in mapping out the View Details
  • 29 Jun 2007
  • First Look

First Look: June 29, 2007

  Working PapersEconomic Catastrophe Bonds Authors:Joshua D. Coval, Jakub W. Jurek, and Erik Stafford Abstract The central insight of asset pricing is that a security's value depends on both its distribution of payoffs across economic... View Details
Keywords: Martha Lagace
  • 01 Dec 2008
  • News

Designing Change

Courtesy Pentagram Graphic designers have created some of the world’s best-known logos, from Coke to Mercedes to McDonald’s. Yet their role in establishing a company’s identity is not always understood or valued by senior management. In... View Details
Keywords: Julia Hanna
  • 19 Apr 2016
  • First Look

April 19, 2016

solutions—and that doing so can open tremendous growth opportunities for their businesses and the country as a whole. Set in September 2015, this case provides a detailed look at Nigeria's poultry value View Details
Keywords: Sean Silverthorne
  • Web

Global Entrepreneurship - Course Catalog

economies. In areas like fintech, supply chain, and agriculture, technology can be used to modernize various elements of the economy and provide value to businesses and consumers. For example, 73% of Egypt is unbanked, having no access to... View Details