Publications

26 Jun 2007
First Look

First Look: June 26, 2007

include positioning strategies, choosing the proper channel, potential partnerships, manufacturing issues, market analysis, and PR management. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=507016 View Details

Keywords: Martha Lagace

09 May 2017
First Look

New Research and Ideas, May 9

lessons and interactive tools to personalize learning for every student. Although there is room to grow exponentially in India, BYJU’s decides to enter the United States and other English speaking international markets. It believes that... View Details

Keywords: Sean Silverthorne

06 May 2014
First Look

First Look: May 6

help customers identify and trace meat products), were discussing the company's future. The recent crisis over beef products being contaminated with horsemeat in Europe had generated strong demand for IdentiGEN's services. But more than... View Details

Keywords: Sean Silverthorne

09 Feb 2010
First Look

First Look: Feb. 9

under plausible assumptions regarding this altruism and the reaction of consumers to firms that demonstrate insufficient altruism, existing firms (or brands) can face a larger demand for new products than new entrants. Moreover, the... View Details

Keywords: Martha Lagace

10 Jul 2000
Research & Ideas

Cable TV: From Community Antennas to Wired Cities

demands of city officials, cable operators encountered higher than expected construction costs as they entered urban markets. It proved difficult to lay cable under busy city streets while avoiding disruption to existing power, phone,... View Details

Keywords: by Thomas R. Eisenmann; Media & Broadcasting; Consumer Products; Entertainment & Recreation

15 Dec 2014
Research & Ideas

Deconstructing the Price Tag

daily unit sales on a per-color basis by 44 percent. Not All Costs Are The Same Consumers seem to have varying levels of tolerance for different cost variables. Shoppers seem to appreciate the cost of raw materials, such as cotton, but... View Details

Keywords: by Dina Gerdeman; Retail

2023
Working Paper

No Mask, No Service: Customer Reaction to Walmart’s 2020 National Mask Mandate

By: Innessa Colaiacovo

Multi-location firms face a complex series of economic tradeoffs when deciding whether to implement standard processes or allow processes to vary across establishments. One element of this tradeoff is customer response. This paper explores customer reaction to a... View Details

Keywords: Consumer Behavior; Geographic Location; Policy; Health Pandemics; Retail Industry; United States

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03 Oct 2013
Research & Ideas

Lehman Brothers Plus Five: Have We Learned from Our Mistakes?

percent—the lowest in over 30 years. Home prices are perking up, and the number of home mortgages with negative equity is down. Balance sheets have recovered to their 2007 highs. While the United States represents only 19 percent of the... View Details

Keywords: Re: Multiple Faculty; Banking; Financial Services; Construction; Real Estate

14 Mar 2011
Research & Ideas

Water, Electricity, and Transportation: Preparing for the Population Boom

By 2050, the Earth's population will likely exceed 9 billion people, up 30 percent from 6.9 billion today, according to projections from both the US Census Bureau and the United Nations. What's more, the population in the world's cities is expected to increase by 3... View Details

Keywords: by Carmen Nobel

March 2024
Case

Expanding the Bicester Collection to New York

By: Boris Vallee, Kirby Brand, Kristina Brown, Julie McCrimlisk, Chloe Sztabnik and Arthur Segel

Secretariat, if anyone remembers, won the triple crown at the Belmont Race Track on Long Island, located at the nexus of La Guardia, JFK Airports, the Long Island Railroad and multiple major highways. Belmont Race Track is now being rebuilt along with an adjacent UBS... View Details

Keywords: Consumer Behavior; Urban Development; Brands and Branding; Entertainment and Recreation Industry; Sports Industry; Retail Industry; New York (state, US)

23 Sep 2013
Research & Ideas

Status: When and Why It Matters

like to believe that people pay for status for purely symbolic reasons, but the empirical evidence for that has been weak at best," says Harvard Business School's Daniel Malter, an assistant professor in the Strategy unit who studies... View Details

Keywords: by Dina Gerdeman

17 Jun 2014
First Look

First Look: June 17

Tech Standards By: Lerner, Josh, and Jean Tirole Abstract—No abstract available. Publisher's link: http://www.sciencemag.org/content/343/6174/972.figures-only August 2013 Management Science Observation Bias: The Impact of Demand Censoring... View Details

Keywords: Sean Silverthorne

October 2008 (Revised August 2010)
Case

The Christmas Eve Closing

By: Peter Tufano

In 2002, two homeowners in Massachusetts are deciding whether to refinance their home less than two years after taking out an initial mortgage and a subsequent home equity line of credit. View Details

Keywords: Mortgages; Personal Finance; Consumer Behavior; Banking Industry; Massachusetts

07 Sep 2007
What Do You Think?

Are Elite Business Schools Fostering the Deprofessionalization of Management?

management by building more value in their alumni networks than in their curricula and teaching. 2) Business school curricula, if not always their teaching, reflect the demands of the market. This is or is not appropriate, but not... View Details

Keywords: by Jim Heskett

23 May 2017
First Look

First Look at New Ideas and Research: May 23, 2017

demand is relatively unimportant in explaining variation in spending after accounting for physician beliefs. Physician organizational factors matter, but the single most important factor is physician beliefs about treatment: 35% of... View Details

Keywords: Carmen Nobel

25 Sep 2007
First Look

First Look: September 25, 2007

Obscurity: An Individual-Level Examination of 'Long Tail' Consumption Author:Anita Elberse Abstract The idea that online channels facilitate the distribution of a vast assortment of products is undisputed, but what consequence the increased supply will have on consumer... View Details

Keywords: Martha Lagace

06 Jun 2013
Op-Ed

How to Do Away with the Dangers of Outsourcing

and on and on—a coalition of associates that spanned the earth and in the end proved nearly as dysfunctional as the real United Nations often seems. Outsourcing woes cost the 787 an estimated three extra years of development, required... View Details

Keywords: by Ranjay Gulati; Manufacturing; Apparel & Accessories; Fashion

02 Sep 2015
Research & Ideas

Explaining China's Crash

percent. As the world’s second-largest economy, China’s crash ripped through world markets, including Japan, Hong Kong, Europe, and the United States, as uneasy investors instigated historic single-day sell-offs. Early this week, the... View Details

Keywords: by Christina Pazzanese; Financial Services

September 2010
Case

Aaron's: Household Goods for the U.S. Base of the Pyramid

By: Michael Chu and Charles Augustus Smithgall IV

With $2.5 billion system-wide revenues, Aaron's, a major rent-to-own supplier to the U.S. base of the pyramid, continues to grow in the recession, but CEO R.C. Loudermilk, Jr. wonders how long the company can sustain the fast growth rate of its past. Founded in 1955,... View Details

Keywords: Fairness; For-Profit Firms; Renting or Rental; Financial Crisis; Demand and Consumers; Social Enterprise; Income; Goods and Commodities; Competitive Strategy; Growth and Development Strategy; Consumer Products Industry; United States