Publications

Publications

Filter Results: (1,244) Arrow Down
Filter Results: (1,244) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 33 of 1,244 Results →

    Rahmi M. Koç

    Keywords: Diversified

      Sanjay Lalbhai

      Keywords: Textiles

        Laila Tyabji

        Keywords: Textiles, NGO

          Binod Chaudhary

          Keywords: Diversified

            Anand Burman

            Keywords: Natural Consumer Products

              Keshub Mahindra

              Keywords: Diversified

                Mohammad Omar Bin Haider

                Keywords: Logistics; Real Estate; Hospitality; Diversified
                • 01 Jun 2003
                • News

                Alumni Bookshelf

                overcapacity following the market peak in 2000. How to Become a Marketing Superstar by Jeffrey J. Fox (MBA '69) (Hyperion) In the same snappy, to–the–point style of his previous how–to books, Fox takes on the challenges of marketing through View Details
                Keywords: Publishing Industries (except Internet); Information
                • 01 Sep 2020
                • News

                Giving Amazon the Boot

                brand’s image on Amazon. “I was building buzz around my own brand, and Amazon was working against me in that sense,” she says. In August 2019, Ford stopped listing products on the site. After a difficult March and April this year when the... View Details
                Keywords: Lisa Scanlon Mogolov; Miscellaneous Store Retailers; Retail Trade

                  Merrill J. Fernando

                  Keywords: Tea

                    Brinda Somaya

                    Keywords: Architecture and Urban Conservation

                      Seema Aziz

                      Keywords: Education and Retail

                        Cem Boyner

                        Keywords: Retail
                        • 01 Mar 2017
                        • News

                        Lego Stays on Script

                        those already exist. They need to have a building component and exist as a starting point for kids to create their own stories, not just play out what they see on television or in a movie.” In every case—including movies—“we have to make... View Details
                        Keywords: Julia Hanna

                          Alberto Grimoldi

                          Keywords: Clothing, Shoes, Retail

                            Muhammad Alagil

                            Keywords: Electronics; office supplies; books; diversified
                            • 14 Oct 2013
                            • Research & Ideas

                            Blockbuster! Why Star Power Works

                            Q: Why is it so effective? A: A wide range of factors explains its success. For one, strong brands and high production values matter. Scale also brings marketing advantages: It is relatively cost-efficient to advertise those tent-pole... View Details
                            Keywords: by Sean Silverthorne; Entertainment & Recreation
                            • 24 Feb 2014
                            • Research & Ideas

                            Busting Six Myths About Customer Loyalty Programs

                            shopper builds with the retailer's increasing understanding of the contents of the consumer's shopping basket, and relies heavily on the magnitude of dollars spent in the store. The actual value for the shopper of turbo-charged vouchers... View Details
                            Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products

                              Sylvia Escovar

                              Keywords: Oil; Gas
                              • 01 Jun 2022
                              • News

                              Case Study: Glass Half Full

                              concedes. But glass is a rare material that, while energy-intensive to create, can be reused literally for centuries. Given that, he sees a unique opportunity to build a storied brand with the potential to... View Details
                              Keywords: Jen McFarland Flint; Nonstore Retailers; Retail Trade