Publications

August 2000
Supplement

A Conversation with Dirk McMahon: Head of Ground Operations at Northwest Airlines, March 16, 2000

A classroom appearance dated March 16, 2000, at Harvard Business School, by Dirk McMahon, head of Ground Operations at Northwest Airlines. View Details

Keywords: Operations; Air Transportation Industry

June 2000 (Revised October 2000)
Supplement

Dogfight over Europe: Ryanair (B)

By: Jan W. Rivkin

Supplements the (A) case. View Details

Keywords: Competition; Market Entry and Exit; Service Operations; Air Transportation Industry; Dublin; London

September 1992
Case

International Airlines

A frequent flyer for a large international airline encounters typical but recurring service problems. The marketing management of the company explores the use of information technology in understanding and dealing with the issues involved. Concepts of database... View Details

Keywords: Marketing Communications; Information Technology; Customer Focus and Relationships; Air Transportation Industry

October 1986 (Revised March 1989)
Case

Singapore Airlines (A)

New competition has led to doubts about Singapore Airlines' excellent reputation for in-flight services. The key to maintaining or improving service is the attitude and proficiency of the cabin crews. The company now discovers that there may be problems in this group.... View Details

Keywords: Quality; Service Operations; Employees; Air Transportation Industry; Singapore

November 1981
Supplement

LVI -- Allentown Works (D)

By: Kim B. Clark

Keywords: Air Transportation Industry

November 1981
Supplement

LVI -- Allentown Works (C)

By: Kim B. Clark

Keywords: Air Transportation Industry

July 1993 (Revised May 1994)
Supplement

American Airlines' Value Pricing (B)

By: Alvin J. Silk

Supplements the (A) case. View Details

Keywords: Air Transportation Industry

October 1992 (Revised June 1994)
Case

American Airlines, Inc.: Proposal for a Three-Class Transcon Service

American Airlines, Inc., the largest airline in the United States, is considering a proposal to enhance its flagship New York JFK - Los Angeles transcontinental service from a two-class (first and coach) to a three-class (first, business, and coach) product. The... View Details

Keywords: Organizational Change and Adaptation; Marketing Strategy; Air Transportation Industry; United States

November 1990 (Revised August 1992)
Case

American Airlines (C): Committing to Leadership

In an effort to grow and contain costs, the airline initiates a series of cultural change programs designed to increase employee participation and decision-making, and accordingly decrease the proportion of supervisors. CTL is the most recent, and by far the most... View Details

Keywords: Organizational Change and Adaptation; Leadership Development; Organizational Culture; Air Transportation Industry; United States

November 1990 (Revised August 1992)
Case

American Airlines (B): Compensation and Cost Reduction

American Airlines' strategy in the 1990s calls for continued growth, improvements in customer service, and cost reduction. Central to cost reduction efforts is the need to contain labor costs. After having signed a very expensive new contract with its pilots' union in... View Details

Keywords: Cost Management; Labor Unions; Compensation and Benefits; Air Transportation Industry; United States

March 1990 (Revised September 1993)
Case

People Express Airlines: Rise and Decline

By: Michael Beer

Describes the innovative approach to organizing and managing employees by People Express and describes the company's eventual demise. This material can be used to inform about leading edge human resource management practices and to raise questions about what went... View Details

Keywords: Employee Relationship Management; Human Resources; Air Transportation Industry

December 1986 (Revised February 1993)
Case

Scandinavian Airlines System

Discusses the fostering of entrepreneurship and innovation in the large corporation. It traces the development and history of Scandinavian Airlines System (SAS) from 1946 to the present with particular emphasis on the leadership of Jan Carlzon, CEO from 1981 to the... View Details

Keywords: Organizational Change and Adaptation; Leading Change; Innovation and Management; Corporate Entrepreneurship; Organizational Culture; Air Transportation Industry; Scandinavia

July 1980 (Revised April 1984)
Case

Logan Airlines, Inc.

By: David F. Hawkins

Keywords: Air Transportation Industry

June 1987
Case

Aircraft Industry's Political Profile

By: Malcolm S. Salter

Keywords: Business and Government Relations; Air Transportation Industry

November 1984
Supplement

American Airlines (C)

By: Richard H.K. Vietor

Keywords: Air Transportation Industry

22 Dec 2009
First Look

First Look: Dec. 22

http://cb.hbsp.harvard.edu/cb/product/510055-PDF-ENG Stolt-Nielsen Transportation Group Lynn S. Paine and Lara AdamsonsHarvard Business School Case 310-043 Richard Wingfield considers whether to continue a cooperative agreement with View Details

Keywords: Martha Lagace

January 1992
Teaching Note

Pioneer Petroleum Corporation TN

By: Thomas R. Piper

Teaching Note for (9-292-011). View Details

Keywords: Cost of Capital; Production; Transportation; Equity; Measurement and Metrics; Energy Industry

27 Feb 2007
First Look

First Look: February 27, 2007

Cases & Course MaterialsDesign: More Than a Cool Chair Harvard Business School Note 607-026 This introduction to the Design industry includes definitions, and industry statistics, as well as descriptions... View Details

Keywords: Martha Lagace

February 1991 (Revised November 1993)
Supplement

Investment Analysis and Lockheed Tri Star

A set of five exercises in capital budgeting. Student calculates and compares various decision criteria (including IRR and NPV) for capital investment projects. This is an introductory case, where relevant cash flows are provided, and the focus is on the discounting... View Details

Keywords: Capital Budgeting; Manufacturing Industry; Manufacturing Industry