Technology Commercialization - Publications - Faculty & Research

March 1990 (Revised June 1991)
Case

IBM Corp.: ""Make It Your Business"" (A)

In 1987, IBM changed its strategy in an attempt to become a market-driven company rather than a product-driven company. The case begins with a description of the new strategy and the reasons for the change and then describes the top-down sales planning and quota system... View Details

Keywords: Commercialization; Competitive Advantage; Business Strategy; Goals and Objectives; Strategic Planning; Motivation and Incentives; Sales; Volatility; System; Information Technology Industry

Citation

Educators

Purchase

11 May 2010
First Look

First Look: May 11

Amyris Biotechnologies: Commercializing Biofuel Gary P. Pisano and Alison Berkley WagonfeldHarvard Business School Case 610-031 In 2009, Amyris Biotechnologies was building a plant in Brazil that used synthetic biology to convert... View Details

Keywords: Martha Lagace

29 Jun 2022
Blog Post

Harvard Business School Announces the 2022-2023 Blavatnik Fellows

and fellows’ companies funding has quadrupled. It is gratifying to be a part of the program’s tremendous growth and mentor next generation entrepreneurs who contribute to society by commercializing groundbreaking View Details

13 Jan 2003
Research & Ideas

Making Biotech Work as a Business

low return. He also offered strategic pointers for companies immersed in the field. Suddenly, with the ability to monetize IP, there was a new freedom.— Gary P. Pisano At moments during Pisano's talk, titled "The Biomedical Revolution: From Scientific Promise to... View Details

Keywords: by Martha Lagace; Technology; Technology; Technology

01 Sep 2003
News

Patrick Moreton

was its reasoning? It argued that the marketplace has changed because new technologies — such as cable, the Internet, and satellite TV — facilitate new and diverse sources of information and content. The competition they provide, the FCC... View Details

Keywords: Garry Emmons; Telecommunications; Information

Fast Answer

Field Course: Private Equity Projects and Ecosystems: Company, Industry, Market and Transaction Research

module on LSEG Workspace check out our Learn with Baker Library LSEG Workspace Introduction. Preqin
Information on PE & VC firms, funds, private companies, and deals. REIS
Search millions of real estate data points that cover every View Details

12 Mar 2024
Blog Post

IFC India: Electric Mobility in India

technology startup, inaugurated India's first commercial lithium-ion cell manufacturing facility. Founded by Akshay Singhal and Kartik Hajela in 2015, the company focuses on creating EV batteries tailored... View Details

Web

Business at the Base of the Pyramid - Course Catalog

markets. But why do some businesses at the base of the pyramid succeed while others fail? The course examines the opportunities and the challenges of the base of the pyramid markets and seeks to identify the key factors behind commercial... View Details

04 Sep 2019
News

Accelerating Scientific Discovery

day, where it is the focus of Feng Zhang of the Broad Institute of MIT and Harvard. “The world is now very excited about the possibility of curative medicines originating from CRISPR-Cas9 technologies invented at the Broad Institute,... View Details

Keywords: Jennifer Gillespie

01 Sep 2003
News

An Electrifying Tale

through it, because my family was absolutely mortified.” In 1989, out of the remains of a bankrupt commercial electric company for which she worked, Cataldo started City Lights Electrical Company. The company grew modestly while she was... View Details

Keywords: Electric Power Generation, Transmission, Distribution; Utilities

20 Feb 2018
News

David Perry’s Green Revolution

decided to pursue something “that would make a positive difference in the world.” That’s when he found Indigo Ag, a company that is commercializing microorganisms that help plants grow. Indigo Ag’s scientists have identified microbes that... View Details

01 Jun 2000
News

The Business of Biotech

business and commercial development at Millennium Pharmaceuticals in Cambridge, Massachusetts. "It will revolutionize how medicine is practiced," he states simply. "Right now the doctor listens to your heart with a stethoscope and maybe... View Details

Keywords: Julia Hanna

24 Apr 2014
News

Crowdfunding capital for small business

James ("Brad") McGee (MBA 1987) cofounded iCrowd to bring entrepreneurs together in online communities to network and to help provide the financial and commercial resources businesses need to thrive. He launched the crowdfunding website... View Details

04 Sep 2019
News

Accelerating Allston

Dean Nitin Nohria. “This generous gift will support future leaders who will bridge the worlds of business and engineering, spurring innovation and the commercialization of new discoveries to address many of society’s most exciting... View Details

01 Feb 2000
News

The Future Is Now: 21st-Century Business Pondered at HBS Forum

Wilson believes this heightened understanding of humanness will "ultimately be a positive development," leading to breakthroughs in diplomatic, social, and commercial activity. Another panelist, MIT professor Sherry Turkle, an expert in... View Details

01 Dec 2022
News

Road to Recovery

digital therapeutics (app-based programs designed to improve health outcomes), he did not fully appreciate the bureaucratic hurdles the company would face. Developing the technology and processes to administer a contingency management... View Details

Keywords: April White; Ambulatory Health Care Services; Health, Social Assistance

15 May 2020
News

New Menu

trajectory of these young food businesses, in addition to all the potential pitfalls. Big Ideas Ventures focuses on the transition points as a company moves from product to a commercial kitchen and beyond. "We dedicate a lot of our time... View Details

Profile

Arjun Goyal

pitched Foresight to HBS Business Angels, an alumni investment group, and have high hopes for the annual New Venture Competition. “On a commercial level,” Arjun explains, “Foresight is innovative in the way it applies new View Details

01 Dec 2017
News

Bridging Domains

knowledge sharing across Harvard will spark multidisciplinary consideration of societal issues brought on by the rapid development and commercialization of technology and science. “I believe Harvard is well... View Details

12 PM – 1 PM EDT, 16 Oct 2014
Webinars: Trending@HBS

Can China Lead?

Can China sustain its remarkable emergence of the past 35 years? Surely No, for multiple reasons. China will be a leader, but not the leader. Professor McFarlan will talk about both the challenges and opportunities for those seeking to do business with and within China... View Details

Publications