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  • 01 Nov 2016
  • First Look

First Look - November 1, 2016

“display set” of visible but unavailable options can exert these same types of influences on whether or not to choose a single (target) item. Across a series of experiments, purchase intent is increased when the display set and target are... View Details
Keywords: Sean Silverthorne
  • Web

Student Research - Doctoral

Dafny Private equity (PE) ownership of physician practices is increasing, with owners targeting sales, or exits, in 3 to 7 years. Little is known about the association of exit with physician retention and subsequent employment. Using... View Details
  • September 2009 (Revised December 2009)
  • Case

The Future of Iraq Project (A)

By: Noel Maurer and Sogomon Tarontsi
In March 2009, the government of Iraq decided to hold its first oil field auctions. The auctions were for service contracts on the country's southern oil fields; the winner would obtain the right to produce oil above a certain target for a fixed fee. The bidders... View Details
Keywords: Non-Renewable Energy; Foreign Direct Investment; Policy; Auctions; Production; Business and Government Relations; Energy Industry; Iraq
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  • 04 May 2015
  • Research & Ideas

Need to Solve a Problem? Take a Break From Collaborating

Got a problem? Throw some collaboration software at it. It's a common strategy among today's managers: Organizations spend a lot of money on technology that enables employees to tackle problems collectively. Hence, the market is rife with... View Details
Keywords: by Carmen Nobel; Video Game; Web Services
  • 17 Jan 2017
  • First Look

First Look at New Research: January 17

style, and thus set prices that limit market penetration. The winning strategy diverges from this approach in almost every respect. When innovators develop products that people want to pull into their lives, they create View Details
Keywords: Sean Silverthorne
  • January 2000 (Revised April 2000)
  • Case

StarMedia: Launching a Latin American Revolution

By: Thomas R. Eisenmann and Jon K Rust
By the fall of 1999, StarMedia had sprinted to a sizable lead in the race to acquire Latin American Internet users. Its pan-regional, horizontal portal was the first to target Spanish- and Portuguese-language speakers on the Internet, registering 1.2 billion page views... View Details
Keywords: Private Ownership; History; Risk Management; Business Cycles; Corporate Entrepreneurship; Infrastructure; Media; Emerging Markets; Cross-Cultural and Cross-Border Issues; Web; Information Technology Industry; Web Services Industry
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  • 22 Feb 2018
  • Book

The New History of American Capitalism

seemed to neatly divide politics and markets, states and economies. "The new history of American capitalism targets the lived experience of people and groups as they assimilate—and reshape—the political economy they engage" The... View Details
Keywords: Manufacturing
  • 26 Aug 2024
  • Blog Post

HBS Lingo 101

opened in 1953 (and later updated in 2004), and the horseshoe-shaped classroom layouts were specifically designed to facilitate case method learning. BAKER: Baker Library is equipped to assist MBA students with the breadth of their curriculum at HBS. Work with Baker... View Details
  • 09 Dec 2019
  • Research & Ideas

Identify Great Customers from Their First Purchase

about which customers will respond well to marketing emails. Based on the researchers’ analysis, the beauty retailer’s email marketing campaign would have been 39.7 percent more effective if it had View Details
Keywords: by Kristen Senz; Retail; Service
  • 05 Dec 2018
  • Research & Ideas

Why Managers Should Reveal Their Failures

gushed only about her successes: “I have already landed some huge clients—companies like Google and GE. I’ve had amazing success, and in the past year I have single-handedly increased our market share by 200 percent.” Meanwhile, others... View Details
Keywords: by Dina Gerdeman
  • Web

Health Care - Faculty & Research

and Jeremy Dann After its spin-off from one of the world's largest ultrasound makers, Sonosite attempts to popularize a new kind of handheld ultrasound units. Sonosite needs to decide if it should focus on new markets that will value the... View Details
  • 13 Mar 2023
  • Research & Ideas

What Would It Take to Unlock Microfinance's Full Potential?

investment, and the people who weren’t nominated averaged no return at all. That was our first signal that some of these alternative screening mechanisms based on soft information could transform how we think about which entrepreneurs to View Details
Keywords: by Jen McFarland Flint; Financial Services
  • Web

Research - Behavioral Finance & Financial Stability

market participants and the financial press. Monetary policy announcements are analyzed word by word for clues to the central bank's future actions. Such scrutiny seems inconsistent to interest rate setting models in which policy makers... View Details
  • 13 Nov 2013
  • Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

really goes away. Since the dawn of advertising, retailers have made a point of marketing separate lines of branded products for men and women in many categories, even in cases where their functions are essentially the same. It's a... View Details
Keywords: by Carmen Nobel; Consumer Products; Food & Beverage; Auto
  • 19 Apr 2004
  • Research & Ideas

Birth of the American Salesman

they became customers of that company and were targeted for follow-up calls or for more promotional material. They also became familiar with the product and were likely, unless disappointed with it, to continue to purchase from the... View Details
Keywords: by Laura Linard
  • Web

Fostering Innovation in Life Sciences - Health Care

SCIENCE ENTREPRENEURSHIP is led by Professor Peter Barrett , and provides a select group of alumni with the opportunity to work with Harvard inventors to promote the commercialization of life science technologies with significant market... View Details
  • 22 May 2017
  • Lessons from the Classroom

A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders

marketing thing for your target audience, but nobody’s going to drive their kids around in a car with suicide doors.” Team Pan Am sought to revive the brand of the beloved but defunct airline with Worldport,... View Details
Keywords: by Carmen Nobel; Beauty & Cosmetics; Apparel & Accessories; Auto; Tourism
  • 14 Feb 2017
  • First Look

First Look at New Research: February 14

therefore, had to choose which group to target as this would dictate future product development efforts. With the planned launch date quickly approaching, the target market... View Details
Keywords: Sean Silverthorne
  • 08 Sep 2014
  • Research & Ideas

The Strategic Way To Hire a Sales Team

equivalent of the entire sales force must be replaced at many firms every four years or so. And the time frame shrinks if and when companies increase revenue targets. So while strategy should drive search and selection, the exigencies of time and labor View Details
Keywords: by Carmen Nobel
  • 11 Sep 2012
  • First Look

First Look: September 11

surprisingly, local governments exercise the greatest control over urban land in cities that adopted market reforms earliest. Slavery's Scientific Management: Accounting for Mastery Author:Caitlin C.Rosenthal Publication:In Slavery's... View Details
Keywords: Sean Silverthorne