Target Market - Publications - Faculty & Research

07 Dec 2021
Op-Ed

Want to Build Better Leaders? Focus on Mindset, Skills, Knowledge

Middle management used to be the place where careers stalled, but the COVID-19 pandemic has turned that notion on its head. In fact, mid-level leaders possess more agency now than at any other time in recent history. The tight job market... View Details

Keywords: by Hise Gibson and Shawnette Rochelle

02 May 2005
Research & Ideas

Four VCs on Evaluating Opportunities

to being leapfrogged by technology. So we don't want to be too early, but we don't want to be too late. Everyone wants the $1 billion market. We don't necessarily target market share for our companies; we... View Details

Keywords: by Lauren Barley

28 Apr 2009
First Look

First Look: April 28, 2009

environmental regulations, and about challenges in markets for tradable pollution permits. Purchase this case: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=709030 Targanta Therapeutics: Hitting a Moving View Details

Keywords: Martha Lagace

January 2000 (Revised April 2000)
Case

StarMedia: Launching a Latin American Revolution

By: Thomas R. Eisenmann and Jon K Rust

By the fall of 1999, StarMedia had sprinted to a sizable lead in the race to acquire Latin American Internet users. Its pan-regional, horizontal portal was the first to target Spanish- and Portuguese-language speakers on the Internet, registering 1.2 billion page views... View Details

Keywords: Private Ownership; History; Risk Management; Business Cycles; Corporate Entrepreneurship; Infrastructure; Media; Emerging Markets; Cross-Cultural and Cross-Border Issues; Web; Information Technology Industry; Web Services Industry

Citation

Educators

Purchase

11 Jun 2018
Research & Ideas

Why South Korea's Samsung Built the Only Outdoor Skating Rink in Texas

advertising that breaks down spending by age group, the researchers found that companies specifically targeted 45 to 55-year-olds—the very people most likely to serve on juries. Marketing dollars are working... View Details

Keywords: by Michael Blanding; Legal Services

Web

Student Research - Doctoral

Victoria Berquist, Lev Klarnet and Leemore Dafny Private equity (PE) ownership of physician practices is increasing, with owners targeting sales, or exits, in 3 to 7 years. Little is known about the association of exit with physician... View Details

07 Jun 2016
First Look

June 7, 2016

closed question–based surveys. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50727 June 2016 Journal of Finance Local Currency Sovereign Risk By: Du, Wenxin, and Jesse Schreger Abstract—We introduce a new measure of emerging View Details

Keywords: Sean Silverthorne

01 Nov 2016
First Look

First Look - November 1, 2016

“display set” of visible but unavailable options can exert these same types of influences on whether or not to choose a single (target) item. Across a series of experiments, purchase intent is increased when the display set and target are... View Details

Keywords: Sean Silverthorne

Web

Research - Behavioral Finance & Financial Stability

market participants and the financial press. Monetary policy announcements are analyzed word by word for clues to the central bank's future actions. Such scrutiny seems inconsistent to interest rate setting models in which policy makers... View Details

05 Dec 2018
Research & Ideas

Why Managers Should Reveal Their Failures

gushed only about her successes: “I have already landed some huge clients—companies like Google and GE. I’ve had amazing success, and in the past year I have single-handedly increased our market share by 200 percent.” Meanwhile, others... View Details

Keywords: by Dina Gerdeman

08 Sep 2014
Research & Ideas

The Strategic Way To Hire a Sales Team

equivalent of the entire sales force must be replaced at many firms every four years or so. And the time frame shrinks if and when companies increase revenue targets. So while strategy should drive search and selection, the exigencies of time and labor View Details

Keywords: by Carmen Nobel

04 May 2015
Research & Ideas

Need to Solve a Problem? Take a Break From Collaborating

Got a problem? Throw some collaboration software at it. It's a common strategy among today's managers: Organizations spend a lot of money on technology that enables employees to tackle problems collectively. Hence, the market is rife with... View Details

Keywords: by Carmen Nobel; Video Game; Web Services

Web

Fostering Innovation in Life Sciences - Health Care

SCIENCE ENTREPRENEURSHIP is led by Professor Peter Barrett , and provides a select group of alumni with the opportunity to work with Harvard inventors to promote the commercialization of life science technologies with significant market... View Details

22 May 2017
Lessons from the Classroom

A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders

marketing thing for your target audience, but nobody’s going to drive their kids around in a car with suicide doors.” Team Pan Am sought to revive the brand of the beloved but defunct airline with Worldport,... View Details

Keywords: by Carmen Nobel; Beauty & Cosmetics; Apparel & Accessories; Auto; Tourism

09 Dec 2019
Research & Ideas

Identify Great Customers from Their First Purchase

about which customers will respond well to marketing emails. Based on the researchers’ analysis, the beauty retailer’s email marketing campaign would have been 39.7 percent more effective if it had View Details

Keywords: by Kristen Senz; Retail; Service

26 Aug 2024
Blog Post

HBS Lingo 101

opened in 1953 (and later updated in 2004), and the horseshoe-shaped classroom layouts were specifically designed to facilitate case method learning. BAKER: Baker Library is equipped to assist MBA students with the breadth of their curriculum at HBS. Work with Baker... View Details

28 Sep 2011
Research & Ideas

The Profit Power of Corporate Culture

arises because little research has been targeted at trying to quantify its importance on performance. In his new book, The Culture Cycle: How to Shape the Unseen Force that Transforms Performance, HBS Professor Emeritus James L. Heskett... View Details

Keywords: by Sean Silverthorne

13 Nov 2013
Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

really goes away. Since the dawn of advertising, retailers have made a point of marketing separate lines of branded products for men and women in many categories, even in cases where their functions are essentially the same. It's a... View Details

Keywords: by Carmen Nobel; Consumer Products; Food & Beverage; Auto

16 Feb 2010
Research & Ideas

The Outside-In Approach to Customer Service

segments and believe that this alone is an indicator that they have now made the shift toward an outside-in perspective. Frequently such firms still remain fundamentally oriented toward pushing products, albeit in a more refined and View Details

Keywords: by Sarah Jane Gilbert; Consumer Products

13 Mar 2023
Research & Ideas

What Would It Take to Unlock Microfinance's Full Potential?

investment, and the people who weren’t nominated averaged no return at all. That was our first signal that some of these alternative screening mechanisms based on soft information could transform how we think about which entrepreneurs to View Details

Keywords: by Jen McFarland Flint; Financial Services

Publications