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Show Results For
- All HBS Web
(957)
- People (6)
- News (143)
- Research (611)
- Events (2)
- Multimedia (13)
- Faculty Publications (287)
- Profile
Alex Slusky
started the program.” The best simulation of business experience Alex pursued the MBA because he had an interest in venture capital and wanted “to find a way to combine technology and strategy – how do we go up a level in business? Where... View Details
- 01 Sep 2003
- News
The Kids Are Alright: Alumni Children Crack Case
strategies for a youth-oriented dot-com, who better to ask than a roomful of bright kids, especially kids with HBS in their genes? During reunions last June, HBS assistant professor Tom Eisenmann did just that when he conducted a... View Details
- February 2010 (Revised March 2016)
- Background Note
Marketing Analysis Toolkit: Break-even Analysis
By: Thomas J. Steenburgh and Jill Avery
Marketing managers are often called upon to make recommendations for or against programs that cost money to implement. Before expenditures are made, managers want to be sure that they will be getting a return on their investment. One way of assessing this is by... View Details
Keywords: Decision Making; Investment Return; Spending; Management Analysis, Tools, and Techniques; Marketing Strategy; Strategic Planning; Mathematical Methods
Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Break-even Analysis." Harvard Business School Background Note 510-080, February 2010. (Revised March 2016.)
- Web
Program Policies - HBS Online
Leadership Principles, and Business Strategy. For Experienced Leaders in CLIMB, participants must earn a Certificate of Completion in: Dynamic Teaming, Organizational Leadership, and Strategy Execution) and earn a Certificate of... View Details
- February 2010
- Supplement
Marketing Analysis Toolkit: Market Size and Market Share Analysis (CW)
By: Thomas J. Steenburgh and Jill Avery
This Excel worksheet contains sample problems, prebuilt Excel models to run market sizing and market share analyses, and charts and graphs which help visualize the results. It is designed to accompany Marketing Analysis Tookit: Market Size and Market Share Analysis.... View Details
- 2009
- Article
Social Structure Shapes Cultural Stereotypes and Emotions: A Causal Test of the Stereotype Content Model
By: P. Caprariello, A.J.C. Cuddy and S.T. Fiske
The stereotype content model (SCM) posits that social structure predicts specific cultural stereotypes and associated emotional prejudices (Fiske et al., 2002). No prior evidence at a societal level has manipulated both structural predictors and measured both... View Details
Keywords: Competency and Skills; Mathematical Methods; Emotions; Personal Characteristics; Prejudice and Bias; Status and Position; Culture; Competition
Caprariello, P., A.J.C. Cuddy, and S.T. Fiske. "Social Structure Shapes Cultural Stereotypes and Emotions: A Causal Test of the Stereotype Content Model." Group Processes & Intergroup Relations 12, no. 2 (2009): 147–155.
- 16 May 2015
- Blog Post
Using an MBA to Reimagine the Music Industry
Monica. In her free time she also tours as the drummer for artist M.I.A (no big deal!). Why did you decide to come to HBS? I decided to come to HBS because I wanted to learn about other industries who had also been hit by severe disruption in the past. What View Details
- 29 Sep 2011
- Sharpening Your Skills
Sharpening Your Skills: Leveraging Intellectual Property
preventing IP theft in other countries? Is my IP threatened by open innovation? What Are The Keys To Monetizing Ip? Monetizing IP: The Executive's Challenge Many companies fail to develop a strategy around protecting and monetizing their... View Details
Keywords: Re: Multiple Faculty
- Web
Dean Srikant Datar’s 2024 Commencement Remarks | About
The case method is especially helpful in this regard: it teaches you how to think, not what to think. It educates for judgment by reminding us, each day, how much we don’t know. I believe the most important lesson the case View Details
- 07 Mar 2024
- Blog Post
IFC India: Green-tech Entrepreneurship in India
contexts. This means that Log9 has a unique and well-differentiated CVP to offer OEMs as it seeks to gain new customers and grow. Go-To-Market: One striking revelation was Log 9's strategy for targeting a commercial customer base. By... View Details
- 20 Oct 2021
- Blog Post
Mobilizing Private Sector Action For Racial Equity in Milwaukee: SE Summer Fellow Zach Komes (MBA 2022)
initiative, with over a hundred area corporations, from Fortune 500 companies to mid-sized businesses, pledging to expand Black and Brown talent in their management roles by 25% and overall staff by 15% by 2025. Over the course of the last three months, I led a View Details
- 01 Jun 2015
- News
Alumni and Faculty Books for June 2015
High-Profit Strategies in the Age of Techno Service by John A. Goodman (MBA 1971) (AMACOM) These days businesses have more opportunities to enhance the customer experience than ever before. Goodman explains how businesses can design and... View Details
- Web
Digital Exhibits | Baker Library
founding of the one-year certificate program at Radcliffe College in 1937 to their complete integration into HBS campus life in 1970. From Inquiry to Action: Harvard Business School & the Case Method Since the 1920s, HBS has been an... View Details
- Profile
Shaun Miller
field. Studying at HBS was all the more important because in addition to receiving a world renowned education, I would have the ability to analyze hundreds of real world problems through the case method and practice solving these issues... View Details
- Profile
Jonathan Assayag
learn more about business by getting a consulting internship." Jonathan followed the advice and then accepted an offer with Deloitte's Strategy and Operations Practice in New York after graduation. Proof of concept While at Deloitte,... View Details
- 02 Sep 2015
- News
Voting for Optimism in Baltimore
Baltimore? At NYU, I learned that being a mechanical engineer is about taking things that wouldn’t normally be able to do something and putting them together in a way that makes them work. HBS taught me strategy and how to do things... View Details
- 29 Sep 2003
- Research & Ideas
Why Managing Innovation is Like Theater
likelihood of valuable outcomes. However, the methods you'll use will differ from, and sometimes conflict with, methods that work when you do know where you're going. There is an increasingly important... View Details
Keywords: by Rob Austin & Lee Devin
- 23 Sep 2008
- First Look
First Look: September 23, 2008
mode of governance in the American economy: business schools became essential sites for the development of tools and methods for the management of the new large, diversified conglomerates (input-output approaches, linear programming,... View Details
Keywords: Martha Lagace
- Web
Online Creating Brand Value Course | HBS Online
nurture, and manage your organization or client’s brand strategy and value. I'm happy I spent the last six weeks with this course. I discovered a lot of information about brands, including the steps that should take place while creating,... View Details
- 12 Oct 1999
- Research & Ideas
Rapid Response: Inside the Retailing Revolution
change in motion," explains Hammond, "by pulling suppliers closer to him, insisting that they implement the information technology necessary for exchanging sales data, adopt standards for product and shipping container labeling, and use modern View Details